The 1-year Diploma in Music Business is designed for those who want a flexible and accelerated path to their career in Music Business, and for those that may already have some industry experience and are looking to upskill or change career.

The timetable is created to cater for applicants who work around their studies.

Our Diploma is skills-oriented and will prepare you for a practical job at the end of the course. Should you wish to continue your studies after successfully completing the Diploma, a bridging module will enable you to start in Year 2 of the accelerated 2-year Degree programme through the process of accreditation of experiential learning (APEL).

*Please note that international students (non UK/EU) are unable to join an SAE Diploma due to current visa restrictions








w/c 7 September 2020

Liverpool, London

September 2021

(All campuses)


1-2 sessions per week




18 and over

Who should attend

If you’re a professional who is already working in the music industry but you want to hone your craft or learn a new skill set then this is the course for you.


You should bring a notebook and pen to classes. You may also wish to bring your own laptop or tablet.

Future Careers

  • Artist Manager
  • Music Company and Distribution
  • Music Publishing/Sync
  • Booking Agent
  • Promoter/Artist Booker
  • Marketing and Digital Content
  • Tour Management


BA/BSc (Hons) Music Business

Got a question?

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Industry Professional

"The U.K. and wider global media and music industries are in rude health presently. There are more TV programmes being produced than ever before, and now with both new and more established broadcasters competing for content, there has never been a better opportunity for a new generation of media specialists to break through. Things may seem uncertain due to COVID19, but I firmly believe that after things settle down, the timing couldn’t be better for graduates to enter any one of the various facets of our creative industry as their degree comes to an end."

Nick Baxter

Music Publishing Manager, BBC Studios


Please fill out this form to apply for our Diploma in Music Business. Once you submit the form we will be in touch to confirm your booking and process payment. If you want to call us on
03330 112 315 we can give you more information.



Industry Overview

To begin to develop an awareness of the music industry, you will look at the key areas, such as the traditional and new models of record companies, music publishing, live performance and the various aspects of artist management. You will analyse how the industry has evolved and the trends and procedures that exist today. We also provide you with a broad overview of the industry’s institutions and their impact on each other and the wider sector, as well as advising you of regulations and systems of revenue collection.

Indicative List of Topics

  • Social, political and economic context
  • History of music
  • Aesthetics of music genres
  • Historical perspective
  • Industry overview
  • Industry intermediaries
  • Money flows and collecting agencies
  • Contemporary issues and future perspective


  • Genre and Music Industry Analysis
  • Industry Relations Presentation

Learning Outcomes

On completion of the module the student will be able to:

  • Knowledge
  • Outline the infrastructure of the industry
  • Identify key players in the industry and illustrate its value chain
  • Illustrate systems for revenue collection and income flow
  • Articulate historical development of music and its value to the entertainment industries
  • Skills
  • Illustrate the interplay between different industry players
  • Employ appropriate use of industry terminology
  • Identify aesthetic elements of a music genre/scene, by aural analysis
  • Summarise the regulatory systems of the industry



Profiling and Content Management

This module will allow you to develop and apply skills and knowledge in two of the most important areas of the music industry - Recording and Publishing. You will look at how music publishing operates and how to seek opportunities for an artist/songwriter, while also creating a portfolio to raise the profile of an artist, with use of press kits, artwork and releasing a single.

Indicative List of Topics

  • Copyright
  • Music Publishing
  • Publishing Contracts
  • Audio/Music Production
  • Graphics/Photography
  • Web & Design


  • Publishing Analysis, Monetisation and Planning
  • Artist Media Portfolio

Learning Outcomes

On completion of the module the student will be able to:

  • Knowledge
  • Appraise music copyright laws and discuss copyright in relation to publishing and music productions
  • Interpret the key paragraphs, restraints and clauses in a publishing contract
  • Discuss sound and audio productions in terms of theories of sound, recording and sound production
  • Relate to photography, graphic design and brand consistency in a manner relevant to the music industries
  • Describe web design and online best practice in relation to music industries
  • Skills
  • Explain publishing contracts and apply appropriate legal frameworks in regards to copyright, licensing and rights usage
  • Identify publishing opportunities, both in traditional and new media
  • Demonstrate the ability to record, edit and manipulate sound in basic arrangements
  • Create and manipulate multimedia content appropriate for artist promotion


Marketing, Business Planning and Law

In this module, we will equip you with the knowledge and concepts to launch a new contemporary music company in the music industry with the purpose to sign and market an artist, as well as the key economic and legal issues relative to the music business and your proposed artist and company.

Indicative List of Topics

  • Business
  • Legal
  • Enterprise, Entrepreneurship
  • Ethical Considerations
  • Marketing Concepts
  • Market Segmentation and Targeting
  • Marketing & Promotional Strategies
  • Brand Development
  • Brand Management
  • Product Development
  • Communication Models and Theories
  • Crafting the Pitch
  • Presentation Techniques


  • Business and Marketing Portfolio

Learning Outcomes

On completion of the module the student will be able to:

  • Knowledge
  • Demonstrate an understanding of basic business and marketing concepts and practices in relation to the creative media industries
  • Discuss legal and ethical issues of the creative media industries
  • Demonstrate a familiarity with basic concepts of communication studies
  • Skills
  • Apply business and marketing planning concepts
  • Effectively communicate business and marketing ideas and proposals
  • Summarise the needs of a given situation, and then communicate their ideas succinctly in a fashion appropriate to that context
  • Identify the contents of a basic contract and draw conclusions as to its tenability



Enterprise 1

This module introduces various branding concepts and theories and looks to apply them to the music business. You will learn to devise and develop advanced brand concepts and adapt established marketing models, strategies and techniques in a manner suitable for a given music brand or product.

Indicative List of Topics

  • Micro & Macro management concepts
  • Change Management
  • Planning
  • Human Resources
  • Risk Analysis
  • Leadership Skills
  • Sales and Negotiation
  • Introduction to Business Budgeting
  • Start-ups
  • Brands and Trademarks
  • Marketing Strategy continued
  • Marketing in New Media
  • Search Engine Optimisation
  • Marketing Analysis (case studies)


  • Artist as a Brand
  • Business and Marketing Plan
  • Portfolio of Associated Materials

Learning Outcomes

On completion of the module the student will be able to:

  • Knowledge
  • Critically discuss different management approaches to best apply them to specific business projects/scenarios
  • Discuss the interplay between brand, product, management and marketing
  • Argue the values in developing a strong, meaningful and coherent brand
  • Appraise the workings and benefits of different marketing strategies and their appropriateness to different outcomes
  • Skills
  • Design systems for effective use of time and resources
  • Develop a coherent brand concept
  • Conclude and employ the most appropriate marketing strategies for a given product/service
  • Plan and deliver small to medium projects, including presenting budgets and timelines

Creative Production

This module aims to further your ability to engage in a reflective process in parallel, with your production practice. It seeks to provide you with the opportunity to explore focused production practice in your own, or other related disciplines and to advance their holistic production skills. Building on previous production management experience, through adhering to specific briefs in larger production situations, the module aims to develop your aesthetic judgement to give you a focussed opportunity to develop advanced production skills in a specific field, on a larger scale.

Indicative List of Topics

  • Practical Production Planning
  • Production Techniques in relevant discipline
  • Specialised digital production software
  • Innovative use of built-in software features
  • Production Planning
  • Methods for evaluation
  • Reflective and Critical Analysis
  • Giving, receiving and learning from feedback
  • Cross-disciplinary production practice


  • Creative Production

Learning Outcomes

On completion of the module the student will be able to:

  • Knowledge
  • Evaluate their own production processes and creative decisions
  • Discuss media production processes in a wider theoretical context
  • Differentiate between good ideas, and good ideas that will improve a production in its entirety
  • Skills
  • Apply production theories to practical production techniques
  • Produce complex digital media products to a high standard
  • Experiment with production techniques based on feedback
  • Produce detailed, yet concise project evaluations