BA (HONS) CONTENT CREATION AND ONLINE MARKETING degree
Study the art of connecting with audiences and meeting business needs with a BA(Hons) Content Creation & Digital Marketing degree.
TWO-YEAR ACCELERATED DEGREE:
£11,440 per year
THREE-YEAR DEGREE:
£9,535 per year
The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.
TWO-YEAR ACCELERATED DEGREE:
£9,000 per year
You may also be eligible for a bursary or discount, please enquire with our friendly Admissions Team.
THREE-YEAR DEGREE:
£7,500 per year
You may also be eligible for a bursary or discount, please enquire with our friendly Admissions Team.
TWO-YEAR ACCELERATED DEGREE:
£11,440 per year
THREE-YEAR DEGREE:
£9,535 per year
The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.
TWO-YEAR ACCELERATED DEGREE:
£11,440 per year
THREE-YEAR DEGREE:
£9,535 per year
TWO-YEAR ACCELERATED DEGREE:
£11,440 per year
THREE-YEAR DEGREE:
£9,535 per year
The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.
TWO-YEAR ACCELERATED DEGREE:
International students (non-EU/EEA/Swiss)*: £16,500 per year
EU/EEA/Swiss students*: £12,500 per year
THREE-YEAR DEGREE:
International students (non-EU/EEA/Swiss)*: £15,750 per year
EU/EEA/Swiss students*: £11,250 per year
*Student visa required
For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU Students Bursary Policy.
TWO-YEAR ACCELERATED DEGREE:
International students (non-EU/EEA/Swiss)*: £16,500 per year
EU/EEA/Swiss students*: £12,500 per year
THREE-YEAR DEGREE:
International students (non-EU/EEA/Swiss)*: £15,750 per year
EU/EEA/Swiss students*: £11,250 per year
*Student visa required
For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU Students Bursary Policy.
TWO-YEAR ACCELERATED DEGREE:
International students (non-EU/EEA/Swiss)*: £16,500 per year
EU/EEA/Swiss students*: £12,500 per year
THREE-YEAR DEGREE:
International students (non-EU/EEA/Swiss)*: £15,750 per year
EU/EEA/Swiss students*: £11,250 per year
*Student visa required
For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU Students Bursary Policy.
TWO-YEAR ACCELERATED DEGREE:
International students (non-EU/EEA/Swiss)*: £16,500 per year
EU/EEA/Swiss students*: £12,500 per year
THREE-YEAR DEGREE:
International students (non-EU/EEA/Swiss)*: £15,750 per year
EU/EEA/Swiss students*: £11,250 per year
*Student visa required
For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU Students Bursary Policy.
TWO-YEAR ACCELERATED DEGREE:
International students (non-EU/EEA/Swiss)*: £16,500 per year
EU/EEA/Swiss students*: £12,500 per year
THREE-YEAR DEGREE:
International students (non-EU/EEA/Swiss)*: £15,750 per year
EU/EEA/Swiss students*: £11,250 per year
*Student visa required
For more information regarding SAE’s EU/EEA/Swiss students bursary policy, please read the SAE UK EU Students Bursary Policy.
January and September
January and September
January and September
January and September
September 2025
Offers will be made to applicants who are expected to meet, or exceed the entry requirements below, in addition to supplying a personal statement:
SAE Institute will accept non-standard entry applications, which do not meet the 72 UCAS points or equivalent, and/or maths/English at level 2 or equivalent as required:
Students whose first language is not English will need a qualification that demonstrates competence in English, equivalent to UK GCSE (Level 2) grade 4 (c) or above.
Equivalent qualifications can be accepted, where these qualifications have been verified by ENIC and are adopted widely within the UK Higher Education sector, including:
- International ESOL C1 Expert – pass in all four components
- International ESOL SELT B2 (Listening, Reading, Writing, Speaking) – minimum 33 in all components
- ESOL Integrated Skills in English II – pass in all components
*Accepted on exceptional basis for the applicants whose local test centres are affected by closures due to Covid-19
What you can expect from your Content Creation degree
These days, having a sleek and consistent online presence is the best way to reach audiences and boost brand engagement. Opportunities have exploded in the digital marketing space in recent years, meaning there’s never been a better time to study content marketing at SAE.
If you’re keen to start a career in content creation or social media marketing, SAE’s BA (Hons) Content Creation and Online Marketing degree will teach you everything you need to know to get started. Taught as both a 2-year accelerated and traditional 3-year degree across all campuses, you’ll learn essential technical and theoretical marketing skills across this content marketing degree, so you can succeed as a content writer, brand manager or social media influencer.
At SAE, you’ll learn essential technical and theoretical marketing skills across this content marketing degree, so you can succeed as a content writer, brand manager or social media influencer. You’ll get comfortable using industry-standard software to create your content, including Adobe Premiere Pro, Adobe Photoshop, and Pro Tools. Across the course, you’ll experience the workflow involved in building a visual brand, from composing and editing to publishing digital content. You’ll also have access to SAE’s excellent facilities to help bring your creative ideas to life, such as podcast studios, green screens, post-production suites, and high-tech Mac labs.
Create your own course
As you take your marketing to the next level, you’ll learn practical skills like website search engine optimisation (SEO), digital image editing and video production. Both individually and in small creative teams with your fellow content creation degree students, you’ll create a large portfolio of creative work which will include websites, photography, podcasts, videos and more. You’ll also collaborate creatively with students from other SAE disciplines, producing engaging audio–video content, honing your interview and post-production techniques, and working with real-life businesses to develop online strategies and campaigns.
Across your time at SAE, you’ll work closely with SAE’s Experts – talented entrepreneurs, creatives and educators from across the marketing industry. They’ll act as advisers throughout your content creation degree, teaching you how the marketing industry works, and making sure you pick up essential business, legal, financial and entrepreneurial skills. You’ll collaborate with them to structure your Major Project – an in-depth study of your chosen area of interest, planned and realised towards the end of your studies.
At the end of your time at SAE, you’ll graduate with an impressive talent for digital storytelling, a head full of practical communications skills, exceptional marketing industry connections and the drive to make it as a successful marketing professional.
Interested in studying in Leeds this year? Check out our GH05T Scholarship
What you'll learn
- Learn skills in storytelling, journalism, podcasting, interviewing, branding, photography, video editing and more.
- Develop your writing and communication skills and unleash your creative potential.
- Confidently operate the latest marketing industry software, including Adobe Photoshop, Adobe Premiere Pro, Pro Tools, Canva, and Figma.
- Gain entrepreneurial and business skills to take into your marketing career.
- Combine hands-on immersive training with academic learning for holistic education from day one.
- Collaborate creatively with SAE students from other courses, such as film-makers, designers, animators, game developers, and producers.
- Build an impressive network of connections across the wider creative industries.
- Develop a significant portfolio of work to present to industry.
- Graduate career ready with practical employment skills gained through strong marketing industry links.
- Marketing degree start dates available in January and September.
START YOUR MARKETING CAREER TODAY
What your course structure will look like
The BA/BSc (Hons) Content Creation and Online Marketing course can be studied as a 2-year accelerated marketing degree, split over 6 trimesters, or a traditional 3-year degree, split over 6 semesters. Its structure follows 3 distinct stages – each designed to help you develop specific skills. Dividing it this way means you graduate as a well-rounded content marketing professional with a universal understanding of the entire content creation process.• Stage 1 (T1/S1 and T2/S2) provides a foundation of core technical knowledge.
• Stage 2 (T3/S3 and T4/S4) broadens your skills, exploring new areas of digital marketing.
• Stage 3 (T5/S5 and T6/S6) is all-encompassing, covering every aspect of content creation from conception to completion, including managerial aspects like project management, finance and promotion.
Topics include:
- User experience design (UX)
- Web design basics (HTML/CSS)
- Layout (Online/Offline)
- Web publishing content management systems
- Search engine optimisation
- Writing for social media
- Project management basics
Topics include:
- Storytelling
- Knowing your audience
- Design principles
- Composition and photography
- Digital image editing
- Concept and pre-production
- Writing styles
- Intellectual property and copyright
Topics include:
Topics include:
- Preparing, planning and producing video content
- Video editing
- Colour grading
- Motion graphics
- Video publishing
- Digital film fundamentals
- Camera operation, scene lighting, and grip operation
- Green screen and keying
- Presentation techniques
- Video in social media
Topics could cover:
- Social media analytics
- Social media optimisation
- Ethical and legal considerations for social media
- Compositing software
- Digital Audio Workstation software
- Professional Film equipment competency
- RAW workflows
- Professional audio equipment competency
- Sonic branding
Topics could cover:
- Business models
- Marketing plans and strategies
- Business development strategies
- Business and marketing legal and copyright considerations
- Cross-discipline collaboration and management
- Professional grading software
- Digital Audio Workstation software
- Advanced professional film and audio equipment
Across your subject area, you can choose to undertake a structured industry-based live project or take part in a research project, designed in collaboration with our Experts and digital marketing degree professionals. Whichever option you select, you’ll align your professional development with your future career plans, building a thorough understanding of professional practice in your field.
Combining creative media practice mastery and evidence-based decision making, you’ll
develop a proposal for your final Major Project (Trimester 6), which typically focus on aspects of web programming, audio production or audio/visual productions. Get hands on building an online website presence, developing a podcast series or YouTube channel, or exploring other in-depth professional practices of your choosing, with help identifying potential methodologies and outcomes from our Experts.
Topics could cover:
- Advanced film production techniques
- Website programming
- Advanced audio production techniques
- Transmedia storytelling
Tools & Software
WHY STUDY CONTENT CREATION AT SAE?
Accelerated learning
Choose to get into the industry more quickly with our online marketing accelerated degree – completed in 2 rather than 3 years – and save on tuition fees and living expenses, too. Or you might prefer to complete your studies across a more conventional 3-year period that includes university summer breaks.
Creative collaboration
Get creative with your fellow marketing students, as well as industry practitioners and those studying other SAE disciplines, like designers, animators and musicians.
Career Outcomes
What Jobs will this course lead to?
- Content Creator
- Content Editor
- Digital Marketing Professional
- Social Media Manager
- Web Writer
- Interviewer
- Copywriter
- Social Media Influencer
- Brand Manager
- UX Designer
