Content Creation

BA/BSc (Hons) Content Creation & Online Marketing

Study Content Creation and Online Marketing to develop online content that connects with audiences and meets business needs. With modules focusing on photography, videography, podcasting, online marketing and communications, you will be able to hone your craft to competitively enter one of the most dynamic and developing industries.
Student-being-interviewed-in studio
Glasgow, Leamington Spa, Liverpool, London
BA/BSc (Hons) Content Creation & Online Marketing
Domestic Fees
Select Campus

£9,000 per year

The annual tuition fee is fully funded via Student Finance England for eligible home fee students.


£7,500 per year

Partial funding is available for eligible home fee applicants who are resident in Scotland via the Students Awards Agency for Scotland (SAAS)


£9,000 per year

The annual tuition fee is fully funded via Student Finance England for eligible home fee students.

Leamington Spa

£9,000 per year

The annual tuition fee is fully funded via Student Finance England for eligible home fee students.

BA/BSc (Hons) Content Creation & Online Marketing
International Fees
Select Campus

EU students £9,000* per year (self-funded)

Non-EU students £13,000 per year (self-funded)

(*Student visa required)


EU students £7,500* per year (self-funded)

Non-EU students £11,500 per year (self-funded)

(*Student visa required)


EU students £9,000* per year (self-funded)

Non-EU students £13,000 per year (self-funded)

(*Student visa required)

Leamington Spa

EU students £9,000* per year (self-funded)

Non-EU students £13,000 per year (self-funded)

(*Student visa required)

2 years full-time
BA/BSc (Hons) Content Creation & Online Marketing
Course Durations
2 years full-time
Start Date(s)
BA/BSc (Hons) Content Creation & Online Marketing
Start Dates
  • January

  • September

Leamington Spa
  • January

  • September

  • January

  • September

  • January

  • September

Entry Requirements
BA/BSc (Hons) Content Creation & Online Marketing
Domestic Entry Requirements
Domestic students must meet one of the following criteria:
Degree entry Offers will be made to applicants who are expected to meet, or exceed the entry requirements below, in addition to supplying a personal statement:
72 UCAS points
GCSE level A* - C in English 9 - 4 (or equivalent). For students studying in Scotland this is equivalent to National 5, C grade
Personal statement
Non-standard entry routes SAE Institute will accept non-standard entry applications, which do not meet the 72 UCAS points or equivalent, and/or maths/English at level 2 or equivalent as required:
Portfolio of related work - This could include recordings, films, sketch books, a blog or any suitable medium that gives you the best opportunity to show us your creative potential.
Successful pass mark achieved via the SAE UK Maths test
Academic Essay
Further Domestic Entry Information
For more information, please look at our Domestic Entry page
Domestic Entry Requirements
BA/BSc (Hons) Content Creation & Online Marketing
International Entry Requirements
Non-UK Applicants
English language requirements Students whose first language is not English will need a qualification that demonstrates competence in English, equivalent to UK GCSE (Level 2) grade 4 (c) or above. Equivalent qualifications can be accepted, where these qualifications have been verified by ENIC and are adopted widely within the UK Higher Education sector, including:
IELTS (UKVI or Academic) (minimum 5.5 in all components and an overall score of 6.0)
Pearson Test of English (minimum 51 in all subscores)
Cambridge English: Proficiency (CPE) (minimum grade C)
Cambridge English: Advanced (CAE) (minimum grade B)
Cambridge English: Level 1 Certificate in ESOL International (B2 First) – minimum grade C
TOEFL (IBT or IBT Home Edition online) 72 overall with the following component scores: Listening – 17 Writing – 17 Speaking – 20 Reading – 18
LanguageCert ESOL examinations:
  • International ESOL C1 Expert – pass in all four components
  • International ESOL SELT B2 (Listening, Reading, Writing, Speaking) – minimum 33 in all components
  • ESOL Integrated Skills in English II – pass in all components
• IELTS Indicator* (online) – minimum 5.5 in all components and an overall score of 6.0
*Accepted on exceptional basis for the applicants whose local test centres are affected by closures due to Covid-19
Further International Entry Information
For more information, please look at our International Entry page
International Entry Requirements


Practical, immersive training Practical skills are vital. Our learning approach is a blend of vocational and academic from day one.
Creative collaboration Work on projects with songwriters, designers, game developers, filmmakers and animators.
Expand your career Graduate with a portfolio, work experience, employability and entrepreneurial skills and a network of fellow creatives.

Tools & Software

Content Creation & Online Marketing course covers:

Storytelling Journalism Communication Surveying and Interviewing Podcasting Audio Editing and Publishing Sound Branding Photography Video Editing and Publishing Digital Image Editing Web Design and Publishing Post-production Writing for Social Media

Course Structure

Trimester 1
You will begin your learning journey by developing fundamental knowledge and invaluable skills in Content Creation and Online Marketing that will provide the foundations for future modules.
User experience, content management and search engine optimisation are addressed, with a focus on writing and creating content for web distribution and publishing. You will build skills in the creation of multimedia content, learn how to set up a content management system and modify it to current user experience and design guidelines.

Topics include:

  • User Experience Design

  • Web Design Basics (HTML/CSS)

  • Layout (Online/Offline)

  • Web Publishing Content Management Systems

  • Search Engine Optimisation

  • Writing for Social Media

  • Project Management Basics
This module addresses fundamental aspects of journalism, storytelling and communication, with a focus on photographic storytelling. You will learn the basic skills of composing, editing digital images and the principles of visual language. The module is underpinned by core learning around intellectual property and copyright within creative media.

Topics include:

  • Storytelling

  • Knowing your Audience

  • Principles of Design

  • Composition and Photography

  • Digital Image Editing

  • Concept and Pre-Production

  • Writing Styles

  • Intellectual Property and Copyright

Trimester 2
Throughout the second teaching term, you will broaden your scope to work on more complex multidisciplinary projects in accordance with industry-standard practices.
Audio Interview and Podcasting will enable you to prepare and facilitate interviews, as well as producing and publishing content, with a particular focus on podcasting. You will develop an understanding of the language and techniques used by interviewers and how to prepare content for publishing on the web, as well as effective use of post-production tools for editing.

Topics include:

  • Surveying and Interviewing

  • Digital Audio Formats

  • Audio Editing

  • Field Recording

  • Post-production

  • Audio Publishing

  • Podcasting

  • Sound Branding

  • Media Ethics

  • The culmination of Level 4, ‘Video Production’ builds on fundamentals already explored in photography, web and audio. With a focus on identifying and using video production styles, conducting production and post-production work, you will learn the difference between several types of video production to be able to plan and produce a video for different purposes.

    Topics include:

    • Preparing, Planning and Producing Video Content

    • Video Editing

    • Colour Grading

    • Motion Graphics

    • Video Publishing

    • Digital FIlm Fundamentals

    • Camera Operation, Scene Lighting, and Grip Operation

    • Green Screen and Keying

    • Presentation Techniques

    • Video in Social Media

    Trimester 3
    Trimester 3 introduces you to a professional working environment where you will undertake a number of project briefs using a project based ‘creative studio’ approach. Creative Studios provide a practically focussed approach to your education, through the engagement with authentic assessment activities that reflect industry practises.
    In Creative Studio 1, you will take the skills that you have learned in the previous two trimesters and develop them within the context of a professional workflow environment. You will develop a deeper understanding of integrating content within an online environment, with key considerations around audience engagement and relevant production choices.

    Topics you may explore in this trimester are:

    • Social media analytics

    • Social media optimisation

    • Ethical and legal considerations for social media

    • Compositing software

    • Digital Audio Workstation software

    • Professional Film equipment competency

    • RAW workflows

    • Professional audio equipment competency

    • Sonic branding

    Trimester 4
    This trimester will emphasize the development of your practical and technical skills within the context of collaborative projects focused on wider industry and business practice. This project (or projects) will allow you flexibility to explore and develop your chosen pathway and areas of professional interest.
    In Creative Studio 2, you will work together with other disciplines within SAE and/or with real-life businesses, and develop online strategies and campaigns. You will continue to develop your understanding of professional equipment, while engaging with different business models and the online marketing approaches these require.

    Topics you may explore in this trimester include:

    • Business models

    • Marketing plans and strategies

    • Business development strategies

    • Business and marketing legal and copyright considerations

    • Cross-discipline collaboration & management

    • Professional grading software

    • Digital Audio Workstation software

    • Advanced professional film and audio equipment

    Trimester 5
    As you reach your penultimate trimester of the course, you will be considering a particular area of specialisation, leading to a strategised approach into your career backed by a strong theoretical grounding.
    Creative Studio 3 provides you with an opportunity to identify your area of professional interest and develop a deep and sound knowledge in this field.

    You may choose to undertake structured industry-based activities through the form of ‘live projects’ or to pursue a research project in your field of specialisation. This module will build a thorough awareness of professional practice and provide you with an opportunity to direct your professional development in a way that aligns with your future career plans.

    Within content creation the opportunities for specialisation are extensive, and so in this module you may explore a focused project on web programming, audio production or audio/visual productions. This can mean you can build an online presence through a comprehensive understanding of websites, develop a full podcast series, YouTube channel, or other in-depth professional practice.

    Using evidence-based decision making and your mastery in creative media practice, you will also work to develop a proposal for your final Major Project, where you will be supported to identify methodologies and outcomes appropriate for a Major Project either within the realm of the Arts or the Sciences.

    Topics you may draw upon in Creative Studio 3 include, but are not limited to:

    • Advanced film production techniques

    • Website programming

    • Advanced audio production techniques

    • Transmedia storytelling

    Trimester 6
    The final module enables students to work on a self-designed large scale project that is the culmination of their learning experience within the degree program, and should be seen as a springboard into a career in content creation.
    During your final trimester you will work to the completion of your final Major Project, which will have been designed, scoped and approved through the preceding term. This project gives you the opportunity to focus and advance your knowledge and skills in your chosen specialism within your field, and serves as the culmination of your learning journey with us.
    University of Hertfordshire
    Level 6 This program was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by University of Hertfordshire.

    What jobs could this course lead me into?

    • Content Creator
    • Content Editor
    • Digital Marketing
    • Social Media Marketing
    • Web Writer
    • Interviewer


    With our industry connections, specialised teachers and personalised education in world-class facilities, you can unleash your creative future with confidence.
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