BA/BSc (Hons) Content Creation & Online Marketing
Develop the industry knowledge and entrepreneurial skills required to pursue a successful career in content creation and online marketing.
£9,000 per year
The annual tuition fee is fully funded via Student Finance England for eligible home fee students.
£7,500 per year
Partial funding is available for eligible home fee applicants who are resident in Scotland via the Students Awards Agency for Scotland (SAAS)
£9,000 per year
The annual tuition fee is fully funded via Student Finance England for eligible home fee students.
EU students £9,000* per year (self-funded)
Non-EU students £13,000 per year (self-funded)
(*Student visa required)
EU students £7,500* per year (self-funded)
Non-EU students £11,500 per year (self-funded)
(*Student visa required)
EU students £9,000* per year (self-funded)
Non-EU students £13,000 per year (self-funded)
(*Student visa required)
September 2022
September 2022
September 2022
- International ESOL C1 Expert – pass in all four components
- International ESOL SELT B2 (Listening, Reading, Writing, Speaking) – minimum 33 in all components
- ESOL Integrated Skills in English II – pass in all components
*Accepted on exceptional basis for the applicants whose local test centres are affected by closures due to Covid-19
YOUR CAREER IN CONTENT CREATION & ONLINE MARKETING BEGINS NOW

Tools & Software




Content Creation & Online Marketing course covers:
Course Structure
Topics include:
- User Experience Design
- Web Design Basics (HTML/CSS)
- Layout (Online/Offline)
- Web Publishing Content Management Systems
- Search Engine Optimisation
- Writing for Social Media
- Project Management Basics
Topics include:
- Storytelling
- Knowing your Audience
- Principles of Design
- Composition and Photography
- Digital Image Editing
- Concept and Pre-Production
- Writing Styles
- Intellectual Property and Copyright
Topics include:
Topics include:
- Preparing, Planning and Producing Video Content
- Video Editing
- Colour Grading
- Motion Graphics
- Video Publishing
- Digital FIlm Fundamentals
- Camera Operation, Scene Lighting, and Grip Operation
- Green Screen and Keying
- Presentation Techniques
- Video in Social Media
Topics you may explore in this trimester are:
- Social media analytics
- Social media optimisation
- Ethical and legal considerations for social media
- Compositing software
- Digital Audio Workstation software
- Professional Film equipment competency
- RAW workflows
- Professional audio equipment competency
- Sonic branding
Topics you may explore in this trimester include:
- Business models
- Marketing plans and strategies
- Business development strategies
- Business and marketing legal and copyright considerations
- Cross-discipline collaboration & management
- Professional grading software
- Digital Audio Workstation software
- Advanced professional film and audio equipment
You may choose to undertake structured industry-based activities through the form of ‘live projects’ or to pursue a research project in your field of specialisation. This module will build a thorough awareness of professional practice and provide you with an opportunity to direct your professional development in a way that aligns with your future career plans.
Within content creation the opportunities for specialisation are extensive, and so in this module you may explore a focused project on web programming, audio production or audio/visual productions. This can mean you can build an online presence through a comprehensive understanding of websites, develop a full podcast series, YouTube channel, or other in-depth professional practice.
Using evidence-based decision making and your mastery in creative media practice, you will also work to develop a proposal for your final Major Project, where you will be supported to identify methodologies and outcomes appropriate for a Major Project either within the realm of the Arts or the Sciences.
Topics you may draw upon in Creative Studio 3 include, but are not limited to:
- Advanced film production techniques
- Website programming
- Advanced audio production techniques
- Transmedia storytelling

What jobs could this course lead me into?
- Content Creator
- Content Editor
- Digital Marketing
- Social Media Marketing
- Web Writer
- Interviewer
