Music Business

Enter our global hub and sharpen your creative ideas into cohesive strategies and plans of action, ready to make your mark on the industry...

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BA/BSc (Hons) Music Business

Overview

With a focus on entrepreneurship, this programme has been developed to encompass innovative business models for a digital age and provide you with the knowledge and skills in key aspects of the business of music, where the mantra ‘change equals opportunity’ holds true.

The course covers core aspects of the music industry ranging from cultural and historical perspectives, analysis and forecasting, legal frameworks and revenue streams to planning, budgeting, marketing and honing digital media skills across a wide variety of industry scenarios such as artist management, publishing, e-music and live event management.

Throughout the course you will complete a range of projects that will give you the opportunity to explore this dynamic and fast paced sector, providing you with the industry knowledge and experience required by employers and those with an entrepreneurial mindset.

Learn

  • The principles of communication, brand awareness and promotion
  • The legal, revenue and copyright issues pertaining to artist representation
  • Essential and transferable problem solving skills
  • In small classes
  • From industry professionals

By doing

  • Complete a series of assignments to build your communication, marketing, time management, leadership and organisational skills
  • Tutor supported practical sessions to guide you through both the technical and artistic aspects of life in the music industry
  • Develop critical analysis skills and become skilled in contract negotiation rules
  • In a creative hub collaborating with students from other disciplines

Succeed

  • Graduate with experience and insight into the world of music business
  • Become active with arguably the largest network of creative individuals around the globe, the SAE Alumni
  • Hit the ground running through our fast track industry focused courses

UCAS CODE: 4L26


DURATION:
2 YEARS FULL TIME


START DATES

  • SEPTEMBER 2017
  • SEPTEMBER 2018

AVAILABLE IN*

  • LONDON
  • LIVERPOOL
  • OXFORD
  • GLASGOW

* This course may not be available across all of our four UK campuses. If there is insufficient demand to ensure an excellent learning and teaching experience meaning that we are unable to offer this course at the campus of your choice, we will offer you a place at an alternative campus subject to availability.

For further information on course availability, please call our Admissions team on 03330 112 315 or email ukadmissions@sae.edu.


In Partnership with Middlesex University
Modules

Industry Overview

To understand where the music industry is at right now, you must first look back to how it’s evolved, its relevant sub-sectors and history of accomplishments in order to understand reasons for trends and procedures in the existing industry today. We also provide you with a broad overview of the industry’s institutions and their impact on each other and the industry as well as advising you of regulations and systems of revenue collections.

Indicative List of Topics

  • Social, political and economic context
  • History of music
  • Aesthetics of music genres
  • Historical perspective
  • Industry overview
  • Industry intermediaries
  • Money flows and collecting agencies
  • Contemporary issues and future perspective

Projects

  • Genre and Music Industry Analysis
  • Industry Relations Presentation

Learning Outcomes

On completion of the module the student will be able to:

Knowledge

  • Outline the infrastructure of the industry
  • Identify key players in the industry and illustrate its value chain
  • Illustrate systems for revenue collection and income flow
  • Articulate historical development of music and its value to the entertainment industries

Skills

  • Illustrate the interplay between different industry players
  • Employ appropriate use of industry terminology
  • Identify aesthetic elements of a music genre/scene, by aural analysis
  • Summarise the regulatory systems of the industry

Academic and Professional Practice

In this module we introduce you to proven concepts and routines of academic research, critique and writing, and nurture these skills to ensure that you apply good study practice and management throughout your studies. We aim to familiarise you with the theories of culture and communication and develop a basic understanding of the creative media industries and your potential role as a professional creative media practitioner. Together, all of these skills will help you develop transferable career skills to aid your job search upon graduation.

Indicative List of Topics

  • Learning theories and methods
  • Introduction to basic concepts and tools of project management, including group and collaborative work
  • Tools for career development
  • Defining and developing goals and outcomes
  • Concepts of, practices in, and reasons for research
  • Writing skills (articles, essays, journals, reports, proposals) and the differences between concept development and presentation format
  • Essay structure, paragraph structure, sentence structure
  • Concept of a thesis/hypothesis
  • Ownership, intellectual copyright and plagiarism
  • Referencing, APA and Harvard
  • Introduction to culture and cultural movements
  • Overview of the creative media industries

Projects

  • Cultural and Industry Analysis
  • Career Pathway
  • Industry Sector Comparison

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Summarise basics of learning theories and their application in learning, communication and teamwork
  • Explain academic practice, critical thinking and reasons for their importance
  • Identify key players in the creative media industries and discuss their interplay with wider cultural, economical, political and geographical phenomena
  • Articulate a thought-through plan for development of a career, project or concept

Skills

  • Derive tasks from goals, plan time and resources accordingly and manage working in group context
  • Present an objective argument succinctly in written form employing a standard referencing system
  • Apply the most appropriate method of learning in a given scenario and adapt learning methods when needed
  • Discuss culture and communication in different media disciplines (audio, picture, film, web)

Profiling and Content Management

The thriving publishing industry is one of the most exiting and diverse sectors of the music industries. This module will introduce you to the sector, its relative legal frameworks and look at the practical skills needed. You will touch upon graphic design, web design whilst also looking further into production planning and management.

Indicative List of Topics

  • Copyright
  • Music Publishing
  • Publishing Contracts
  • Audio/music Production
  • Graphics / Photography
  • Web & Design

Projects

  • Publishing Analysis, Monetisation and Planning
  • Artist Media Portfolio

Learning Outcomes

On completion of the module the student will be able to:

Knowledge

  • Appraise music copyright laws and discuss copyright in relation to publishing and music productions
  • Interpret the key paragraphs, restraints and clauses in a publishing contract
  • Discuss sound and audio productions in terms of theories of sound,recording and sound production
  • Relate to photography, graphic design and brand consistency in a manner relevant to the music industries
  • Describe web design and online best practice in relation to music industries

Skills

  • Explain publishing contracts and apply appropriate legal frameworks in regards to copyright, licensing and rights usage
  • Identify publishing opportunities, both in traditional and new media
  • Demonstrate the ability to record, edit and manipulate sound in basic arrangements
  • Create and manipulate multimedia content appropriate for artist promotion

Marketing, Business Planning and Law

In this module, we will equip you with a basic knowledge and understanding of concepts and analytical tools in business and marketing, as well as key legal and ethical issues relative to the creative media industries. The module will also introduce students to communication theories and how they shape the way in which we engage and understand each other in a social, cultural and economic context.

Indicative List of Topics

  • Business
  • Legal
  • Enterprise, Entrepreneurship
  • Ethical Eonsiderations
  • Marketing Eoncepts
  • Market Segmentation and Targeting
  • Marketing & Promotional Strategies
  • Brand Development
  • Brand Management
  • Product Development
  • Communication Models and Theories
  • Crafting the Pitch
  • Presentation Techniques

Projects

  • Business and Marketing Portfolio

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Demonstrate an understanding of basic business and marketing concepts and practices in relation to the creative media industries
  • Discuss legal and ethical issues of the creative media industries
  • Demonstrate a familiarity with basic concepts of communication studies

Skills

  • Apply business and marketing planning concepts
  • Effectively communicate business and marketing ideas and proposals
  • Summarise the needs of a given situation, and then communicate their ideas succinctly in a fashion appropriate to that context
  • Identify the contents of a basic contract and draw conclusions as to its tenability

Enterprise 1

Grasping the key concepts of, and skills needed for enterprise and entrepreneurship, we aim to further your ability to function effectively in the business world by introducing you to the key concepts and workflows of management concepts and systems of HR. You will learn to devise and develop advanced brand concepts and adapt established marketing models, strategies and techniques in a manner suitable for a given brand or product.

Indicative List of Topics

  • Micro & Macro management concepts
  • Change Management
  • Planning
  • Human Resources
  • Risk Analysis
  • Leadership Skills
  • Sales and Negotiation
  • Introduction to Business Budgeting
  • Start-ups
  • Brands and Trademarks
  • Marketing Strategy continued
  • Marketing in New Media
  • Search Engine Optimisation
  • Marketing Analysis (case studies)

Projects

  • Artist as a Brand
  • Business and Marketing Plan
  • Portfolio of Associated Materials

Learning Outcomes

On completion of the module the student will be able to:

Knowledge

  • Critically discuss different management approaches to best apply them to specific business projects/scenarios
  • Discuss the interplay between brand, product, management and marketing
  • Argue the values in developing a strong, meaningful and coherent brand
  • Appraise the workings and benefits of different marketing strategies and their appropriateness to different outcomes

Skills

  • Design systems for effective use of time and resources
  • Develop a coherent brand concept
  • Conclude and employ the most appropriate marketing strategies for a given product/service
  • Plan and deliver small to medium projects, including presenting budgets and timelines

Creative Production

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

This module aims to further your ability to engage in a reflective process in parallel, with your production practice. It seeks to provide you with the opportunity to explore focused production practice in your own, or other related disciplines and to advance their holistic production skills. Building on previous production management experience, through adhering to specific briefs in larger production situations, the module aims to develop your aesthetic judgement to give you a focussed opportunity to develop advanced production skills in a specific field, on a larger scale.

Indicative List of Topics

  • Practical Production Planning
  • Production Techniques in relevant discipline
  • Specialised digital production software
  • Innovative use of built-in software features
  • Production Planning
  • Methods for evaluation
  • Reflective and Critical Analysis
  • Giving, receiving and learning from feedback
  • Cross-disciplinary production practice

Projects

  • Creative Production

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Evaluate their own production processes and creative decisions
  • Discuss media production processes in a wider theoretical context
  • Differentiate between good ideas, and good ideas that will improve a production in its entirety

Skills

  • Apply production theories to practical production techniques
  • Produce complex digital media products to a high standard
  • Experiment with production techniques based on feedback
  • Produce detailed, yet concise project evaluations

Digital Photography

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

Break down barriers to creative design, by understanding the full potential of the kit you are using. In this module we give you an overview of the camera and photography technically, aesthetically and culturally, as well as a detailed understanding of both the technical and aesthetic aspects of digital photography. We will expand your technical and artistic expertise in photography, digital photo manipulation and post-production, whilst also gaining a full-spectrum review of smartphone photography and the user culture associated, with it to be able to utilise all methods of film and photography.

Indicative List of Topics

  • Physics of light and colour
    • Optics
  • Camera construction and its development
    • Film vs digital
    • Sensors, ISO
    • Aperture, shutter and shutter times
    • Lenses
  • File formats
  • Industry standards (manufacturers)
  • Lighting and Flash photography
  • Other equipment
    • tripods, stands, mounts
    • fixed lighting, flash, omni-bouncers and reflectors
    • filters, monitors
    • backgrounds (white/green screen etc.)
  • Innovative use of cameras for effect
  • Smartphone photography
    • restrictions and benefits
    • utilising their strengths
  • Studio/indoor, live/outdoor
  • Make-up
  • Filming with DSLRs
  • History of photography
  • Style
  • Photography and art
  • Narrative and rhetoric in photography
  • Photo-journalism and documentary

Projects

  • Photograph Portfolio

Learning Outcomes

On completion of the module the student will be able to:

Knowledge

  • Examine the effect of cameras’ construction on light and image
  • Discuss technical theory of photography
  • Discuss history of photographic art and its impact on culture
  • Analyse the impact of quick access smartphone technology, on photographic and communication culture

Skills

  • Use DSLRs both in controlled indoor environments (studio) and uncontrolled outdoor situations (live), to achieve pre-defined outcomes
  • Demonstrate understanding of clients’ desired outcomes and adherence to brief
  • Apply a variety of camera handling skills to quickly solve unforeseen problems arising during a photo shoot
  • Practice image correction and manipulation in post production environment
  • Apply a variety of photographic skills to drive rhetoric and narrative in imagery

Electronic Music Production

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

We will introduce you to the contemporary tools and workflows needed to analyse, identify, produce and distribute computer-based electronic music and remixes. You will form a deep understanding of the production techniques and history of electronic music, study music theory and the design of electronic sounds, before going on to plan, set-up and operate your own home studio environment.

Indicative List of Topics

  • MIDI
  • Sequencing
  • Sound Synthesis and Sound Programming
  • Sampling and Sample Libraries
  • MIDI- and Audio-Editing
  • Beat Programming
  • Vocal Recording and Editing
  • Studio Set-ups
  • Songwriting and Music Theory for Electronic Music
  • Arrangement and Remix
  • Music Genres within Electronic Music
  • Special Effects and Automation
  • Mixing Techniques/Internal Mixing
  • Final Mixdown and Mastering
  • Interactive Music Performance
  • Distribution and Promotion of Electronic Music

Projects

  • Electronic Music Production

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Identify different electronic music genres and their production workflows
  • Illustrate the principles behind the most important sound synthesis concepts
  • Discuss different studio environments and live setups designed for producing and performing electronic music
  • List services and promotion tools for the distribution of electronic music

Skills

  • Operate sequencers, synthesisers, samplers and virtual mixing environments including effect-plugins and automation, in a practical and creative context
  • Produce, mix and master electronic music, remixes and sound-alikes
  • Perform vocal recordings and the editing of audio material, using special effects in a creative and practical context
  • Plan and set up production environments for home studios and implement live performances

Web Applications

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

After first getting familiar with the principles of web application development, you will then delve deeper into the process and how to use web servers and web-languages to develop cross-platform compatible content for users. This module also introduces you to more than just user-oriented websites, it builds a bridge between web-page oriented development and the interaction development in the internet.

Indicative List of Topics

  • Ajax Crawling
  • Security (Cross-Site-Scripting, Cross-Domain Security)
  • Dependency Management
  • OOP
  • Design Patterns
  • Server Side Usage (e.g. Node.js)
  • Frameworks and Libraries (e.g. angular js, spine, backbone.js, Sencha Touch, jQuery Mobile, Phonegap, Appcelerator Titanium)
  • CSS-Preprocessors (e.g. SASS, Stylus, LESS)

Projects

  • Server Side Web Application or Hybrid Mobile Application Development Project

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Discuss different types of web applications and user experience
  • Explain the architecture of applications
  • Demonstrate the functioning of web servers
  • Identify the most used application frameworks

Skills

  • Implement OOP and design patterns
  • Apply server side applications techniques proficiently
  • Build performing integrated applications
  • Integrate web sockets

Short Promotional Film

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

Corporate and promotional films require an entirely new train of thought - you must accept a brief to engage with a specific audience and create an emotional need within them to go ahead and purchase a potential client’s products. Online content is king these days and if you show a flair for this type of filmmaking, you can be incredibly successful. This module will develop the subtle intricacies involved in preparing this type of short film, whilst all the while working towards your portfolio of work.

Indicative List of Topics

  • Film Studies
    • Commercial and Promotional Film Styles
  • Pre Production
    • Project Planning
  • Production
    • Commercial Production Techniques
    • Grips Operation
  • Post Production
    • Commercial Editing Techniques
    • Titling, Effects and Animation

Projects

  • Short Promotional Film

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Systematically plan and execute the creation a short promotional film
  • Analyse choices made during film production, to accurately predict the impact to the desires audience

Skills

  • Apply a range of production and postproduction techniques to effectively promote a brand, product or service using A/V media
  • Work to a production plan, making informed decisions to ensure effective communication between product and consumer
  • Operate equipment, hardware and software used in professional film production
  • Engage with independent and self directed learning, to effect continued and sustained personal and professional development

Practical Mobile App Design

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

We provide you with an overview of the mobile app industry, its history, user areas and user culture. We will provide you with an understanding of, and skills in, User Interface Design (UID) and User Experience (UX) specifically for mobile app design. By using a ‘drag and drop’ middleware to be able to, without programming skills, design and develop a viable concept for a mobile app, and produce a working version at completion.

Indicative List of Topics

  • Overview of Application (App) industry
  • Uses, users and user needs
  • User Experience (UX) and User Interface Design (UID)
  • Key Functions
  • Application Architecture
  • Design Process
  • Legal and Copyright considerations
  • Testing, Distributing and Selling Apps
  • Information architecture
  • Basic Concepts of Coding
  • Middleware for App creation
  • Use of Media
  • Use of device functions (camera, microphone, accelerometer)
  • Prototyping

Projects

  • Mobile Application Case Study
  • Mobile Application Development

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Illustrate understanding of User Experience (UX) needs, in an App context
  • Analyse user needs and behaviour when using Apps
  • Explain architecture of applications
  • Discuss the cultural impact of mobile apps, their development and use

Skills

  • Use established middleware to produce basic working apps
  • Apply knowledge of consumer needs in User Experience (UX) and User Interface Design (UID)
  • Plan and carry-out basic User Experience (UX) surveys
  • Design and manage content of mobile apps

Business Planning

This module aims to introduce you to more advanced theories and concepts relating to business-startups whilst further developing your business management and leadership skills. We seek to extend your knowledge of economics and finance, data management and statistics, and the importance of these aspects to business planning and development. You will learn to identify and address legal frameworks surrounding both data management and human resources, and how to create professional business plans and presentations, developing a deeper understanding of their relationship with securing investment.

Indicative List of Topics

  • Business planning and analysis
  • Data management
  • Statistics and Analytics
  • Economy/budgets
  • HR

Projects

  • Market Analysis
  • Business Proposal

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Summarise business planning theories and techniques;
  • Discuss the importance of statistics, analytics and trend analysis;
  • Analyse routines and legal frameworks in managing data;
  • Identify and compare areas of corporate responsibility and legal frameworks surrounding human resource management.

Skills

  • Apply both basic and advanced business planning concepts;
  • Apply communication skills and theories to business planning and strategies;
  • Successfully communicate their business ideas through both presentations and written documentation;
  • Display knowledge of data management and integrate it successfully their coursework.

Enterprise 2

Get ready to combine your ingenuity and concept development with project management skills in order to become more enterprising entrepreneurs. You will combine your existing skills and knowledge of the music and entertainment business to find, develop, constructively criticise and adapt ideas to bring to the market-place effectively and efficiently. We aim to refine your management skills and equip you with a strong understanding of the concepts and routines of project management, and the ability to utilise all of these skills and concepts appropriately.  

Indicative List of Topics

  • Objective Development and Brainstorming Techniques
  • Risk Analysis
  • Critical Success Factors and Key Performance Indicators
  • Adaptability and Lateral Thinking
  • Inclusive/exclusive approach
  • What, How, Why?
  • Knock-on Effects (positive & negative)
  • Connecting the dots - links to brand points
  • Project Components
  • Established Methods
  • Workflows
  • Leadership

Projects

  • Devise and Develop a Live Music Event

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Discuss how to best develop new ideas and continually critique them
  • Examine markets and brands, identify similarities in these and then to develop meaningful products from the conclusions
  • Select a project management method/model appropriate to a given task
  • Discuss the key factors of established project management models and their suitability to different tasks and people

Skills

  • Separate business opportunities from problems and develop these opportunities into succinct ideas/proposals
  • Devise techniques to repeatedly generate new ideas and to then refine them to be viable business projects, or parts there of
  • Design suitable systems to plan for, monitor, evaluate and deliver a detailed project on time, budget and in scope, and adapt/employ established project management methods, when appropriate
  • Organise their work in team-based projects and demonstrate leadership skills
  • Calculate meaningful improvements to products and project management systems through careful evaluation of previous projects in their entirety as well as their sub-sections
  • Select, combine and utilise suitable existing knowledge and skills in the interests of being enterprising and effective in the business world

Research Practice and Society

Research is key to the successful outcome of any creative project and this module aims to develop within you an advanced critical understanding of qualitative and quantitative research methodologies and their application for both artistic and scientific research. You will advance your knowledge, planning and implementation of research based inquiry to address specific questions, whilst developing an in-depth understanding of the creative media industries and your potential role as a creative media practitioner. Together we will broaden your understanding of the ongoing interplay between science and the history of ideas, culture and creative media, to give your work the depth it requires to have a profound effect in the market-place.

Indicative List of Topics

  • Research Methodologies and their application in the creative media industries
  • Artistic and Scientific research and practice
  • Theories and Paradigms of research
  • Contemporary issues surrounding research
  • Developing a research question / hypothesis
  • Gathering, analysis, interpretation and presentation of data
  • Literature review and critical analysis of existing research
  • Research Ethics
  • Creative media industries: past, present and future
  • The role of practitioners in the creative media industries
  • History of ideas, and scientific and cultural theories
  • Types of culture
  • Scientific and cultural issues, the development of ideas over time and cultural diversity
  • Decoding science and culture: communication, meaning and semiotics

Projects

  • Cultural Analysis
  • Creative Media Practitioner Analysis
  • Major Project Proposal

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Evaluate a range of qualitative and quantitative research methodologies used in creative media
  • Critically analyse previously researched specific contemporary issues relating to different areas of the creative media industries
  • Analyse a variety of creative industry sectors and their relation to the arts
  • Discuss continuing professional development strategies
  • Compare different and changing cultural ideas
  • Critically appraise the interplay between culture and consumers of culture

Skills

  • Apply qualitative, quantitative and mixed research methods in academic and creative media contexts
  • Select the most appropriate research method(s) to address a particular research question
  • Develop a personal continuing professional development plan
  • Communicate their knowledge of cultural issues effectively, through comparative analysis of cultural ideas

Industry Engagement

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

Through a range of experiences that may consist of a single placement, or a series of industry engagements you will experience an enhanced understanding of workplace dynamics, facilitate active industry engagement, and be exposed to current realities and practices within your chosen field. You will work to create a portfolio of work that will facilitate an invaluable, informed transition from education to the workplace.

Indicative List of Topics

  • Critically analysing current/historical industry trends and practices (case study approach)
  • Industry Engagement Analysis
  • Becoming a reflective practitioner
  • Logbook Development
  • Building a Portfolio
  • Supervisor Consultation
  • Combination of directed and self directed industry engagement activities

Projects

  • Industry Engagement Portfolio
  • Industry Engagement Activity and Report

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Examine advanced theoretical and applied perspectives, ethical principles and other knowledge applicable to the work/practice context
  • Reflect on the engagement of other industry practitioners and their contribution to the work/practice
  • Posit a well reasoned rationale for the choice of methods of inquiry that have informed creative approaches to action planning/problem solving, contextualising the choices
  • Evaluate the process of designing and developing your industry based activity and how its outcomes have contributed to enhancing your work/practice and that of others

Skills

  • Engage and take responsibility for future professional development using the learning from the project/inquiry process
  • Demonstrate coherent and organised communication, interpersonal and networking skills, when sharing ideas and information within an industry based setting
  • Develop an effective portfolio, with a range of suitable materials that support the students career related focus

Object-Web Interaction Design and Development

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

This module aims to develop your knowledge of and skills in ubiquitous computing (UbiC), bringing the real physical world and the digital world of mobile devices together. We develop your ability to design and implement systems to enable interaction between environment based information and technology, interconnecting Smart Objects with IP. You will broaden your understanding of data transmission between servers and learn how to utilise that data to assist useful application of technology in the physical world, controlling servos/robotics automatically and remotely, and using sensors to generate events in an application.

Indicative List of Topics

  • Proximity Networking
  • Continuous Sensory Inputs
  • Embedded Operating Systems and Basic Components
  • Language Specific Coding
  • Object serialisation, flatfiles, hashes, data access speed, size tradeoffs and SQL (queries)
  • Databasing (structure)
  • Transmission Formats
  • Concepts of Ubiquitous Computing (UbiC)
  • Prototyping (Lo-fi)
  • Sensor Types and Handling
  • Micro-electronics
  • ARM boards e.g Raspberry PI, Arduino etc.
  • Hacking Electronics
  • Debugging physical systems, network fault-finding, sensor network diagnostics

Projects

  • Ubiquitous Computing Application Prototype

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Appraise systems for proximity networking
  • Design complex flows of information
  • Evaluate the interplay between hardware and software systems
  • Propose solutions for practical/physical problems with ubiquitous computing systems
  • Select the most appropriate coding platform/protocol for the solution/task at hand

Skills

  • Demonstrate innovative use of existing hardware to create useful solutions in conjunction with Apps and networks
  • Construct systems for transmission and retrieval of data between sensors and a database
  • Demonstrate ability to manipulate IP Protocol Architecture
  • Demonstrate ability to connect Smart Object Hardware with Software and databases
  • Create Transport Protocols

Advanced Specialised Project

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

By choosing a specific area of specialisation, you will develop a stronger awareness of your professional interests and the ability of directing the professional development of your future career. You will learn how to assess your own skills and knowledge and develop strategies to bring them to the desired level. We develop your professional practice through the planning and development of either a study or practical based activity, carried out individualy or as a team.

Indicative List of Topics

This module is highly customisable by each student (or group of students), therefore a specific syllabus will be proposed by them and agreed with their assigned tutor and supervised by the programme coordinator. However, the following subjects will be normally included:

  • Self Assessment
  • Project Planning and Management
  • Resource Allocation
  • Time Management
  • Reporting and Presentation

Projects

Depending on the nature of the project, this assignment can be a practical component of one major media production, a portfolio of more than one smaller projects or a written component such as an essay or an argumentative article. Students are required to present their project to their peers, focusing more on their professional development rather than on the project itself.

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Evaluate their preparation on a specific area of the chosen discipline
  • Decide an area of specialisation based on industry and/or personal requirements
  • Evaluate their progress independently
  • Develop subject-specific knowledge according to their proposed project

Skills

  • Apply analytical skills to their own knowledge, in order to identify strengths and weaknesses
  • Develop a study plan to achieve the desired skills or knowledge
  • Organise their and other people’s work effectively, in order to complete the chosen activity
  • Present the outcomes of their work in a convincing and effective manner
  • Develop subject specific practical skills, according to their proposed project

Advanced Marketing

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

The aim of the module is to broaden your knowledge of marketing operations, whilst giving you the opportunity to specialise and progress into niche areas of further study. It aims to develop your ability to plan and operate marketing campaigns, through simulation and use of narrative, in long-term, strategic marketing and brand awareness projects.

Indicative List of Topics

  • Strategic brand management
    • blogging
    • email newsletters
    • product placement and sponsorship
  • Advanced marketing research methods
  • Case studies in marketing theories
  • Consumer behavioural psychology
  • Management information systems
  • Strategic marketing simulation
  • Media-neutral marketing
  • Digital marketing and electronic e-commerce
  • Contemporary issues in marketing
  • Developing engaging stories
  • Psychology of narrative and engagement
  • Narrative in new media
    • Social media marketing
    • Multimedia presence (Youtube, Vimeo, Pinterest)
  • Case studies
    • e.g. GoPro, Redbull etc.
    • User communities
  • Trans-media and media-neutral planning, in communications
  • Creative approaches to marketing and advertising
  • Brand narrative in marketing communication
  • World of mouth and peer-to-peer communication
  • Participatory cultures

Projects

  • Design and Market a New Product or Service
  • Marketing Strategy

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Critically assess classical and contemporary marketing theories and their relevance to marketing practitioners
  • Evaluate the effect of advertising strategies on consumer decision making
  • Defend the appropriateness of a given narrative form for a given target group and brand or product
  • Criticise narrative and particularly narrative used in marketing and brand awareness contexts

Skills

  • Design a viable marketing campaign, making use of innovative and contemporary marketing theories
  • Measure the effectiveness and efficiency of proposed marketing strategies, through simulation and evaluation
  • Manage long-term marketing strategies, based on a variety of theories and using different media
  • Compose engaging narratives, drawing on a range of methods and theories
  • Appraise a marketing process/campaign and derive strategy improvements from this

Recording Management

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

This module aims to deepen your knowledge of management and business in the context of recording environments, whilst broadening your perspective on music production. It aims to draw attention to psychological, regulatory and operating issues around recording management and give you specialised skills within the job titles of studio manager and recording session manager, as managers within the recording industry.

Indicative List of Topics

  • Historical overview of recording studios
  • Recording studio profiles and standard set-ups
  • Expense planning
  • Equipment and supplies
  • Pricing strategy and market analysis
  • Income sources and competition
  • Contracts
  • Advertising and PR
  • Teamwork psychology, dynamics and performance
  • Employment law and H&R
  • Financial statements and book keeping
  • Session management
  • Location/field recording
  • Equipment/Locations
  • Large scale recording sessions
  • Legal forms and agreements

Projects

  • Recording based business or project proposal
  • Recording venture analysis presentation

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Evaluate the effectiveness of resource allocation within the context of recording environments
  • Evaluate appropriateness of recording strategies, by analyzing documentation and other relevant sources of information
  • Evaluate the appropriateness of a business start-up proposal, based on the specific needs of a recording venture
  • Relate music business concepts to recording studios issues and workflows

Skills

  • Produce a business plan for a sustainable recording endeavour
  • Plan and organise tasks and issues, in a thorough production schedule
  • Choose appropriate solutions, team members and strategies, to achieve production goals
  • Support production teams on contractual and regulatory issues

Business Law and Legislation

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

In this module you will further your ability to reason and argue cases based on legal precedent. By furthering your understanding of business legislation, trading agreements and contract law, we will expand your ability to identify and determine consequences of breach of contract and to give them the opportunity to specialise in a field of business, better allowing them to progress into niched areas of further studies.

Indicative List of Topics

  • Trading agreements
  • Global variation
  • International trading agreements
  • Government policy
  • Tax legislation
  • Patenting
  • Corporate organisation and legal responsibility
  • Recognising contracts
  • Formation, discharge and enforceability
  • Parties of contract
  • Contract variation/deviation from terms of contract
  • Interpretation of paragraphs
  • Consequences of breach of contract
  • Fulfillment of contract
  • Terms & clauses

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Demonstrate detailed knowledge of specific areas of legislation
  • Discuss terms and consequences of contract law in specific areas of legislation
  • Evaluate case precedents
  • Discuss the future development of contract law

Skills

  • Criticise and defend the terms of a contract
  • Evaluate existing legislation and contract precedents
  • Formulate convincing arguments in support of solutions to contractual problems
  • Design a contract relevant to a specific area of legislation

Event Production

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

Live events are a large part of any artist’s career and income. As a manager, promoter or live events coordinator, this sector will test every angle of your people skills, your organisational prowess and push your business acumen to the max. We aim to challenge and extend your knowledge of selling, planning and managing live events, whilst paying heed to the legislative opportunities and restrictions applicable to them. This gives you the opportunity to focus your existing general knowledge and skills in business administration and marketing into a specific area, which will develop all of these skills ready for life in the industry.

Indicative List of Topics

  • Crew, Location, Budget, Concept, Audience
  • Health and Safety
  • Licenses
  • Types of Event;
  • Group Behavioural and Consumer Psychology
  • Premises
  • Marketing of Events
  • Staff/crew
  • Communication Skills
  • Security
  • Catering
  • Contingency Plans
  • Technical Solutions
  • Logistics
  • ‘Get-out’ Routines and Planning
  • De-brief and Evaluation

Projects

  • Event Analysis
  • Conceive, Develop, Plan and Deliver an event

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Assess the strengths, weaknesses, opportunities and threats in an event plan
  • Evaluate the appropriateness of an event concept to a given audience/target group
  • Select the most appropriate marketing strategy for an event
  • Compare the strengths of concept, location, crew, budget, and audience to find the best interplay between them

Skills

  • Manage the production/execution of a live event
  • Design a viable strategy for delivering a live event
  • Evaluate the needs of a given audience/target group to be able to design an experience that will result in a high satisfaction rate for that audience
  • Effectively arrange an optimal interplay between concept, location, crew, budget, and audience

Communication

This is an elective module. You are given the opportunity to choose an elective module in Trimester 3 and Trimester 5 of your degree course. Please check electives lists on each of our London, Liverpool, Oxford and Glasgow campuses as local availability may vary.

This module will further your understanding of established communication models in society and media, allowing you to develop practical skills in negotiation, coaching, feedback culture and outcome orientated communication. You will examine established corporate communication systems, expanding your skill-set into their environment with a very practical approach to getting measurable results through designed communication strategies. This will help in setting you up to work alongside or acting as PR account managers, client directors and social media managers.

Indicative List of Topics

  • Established Models
  • Mass Communication
  • Focused Areas of Communication
  • Metacommunication
  • Communication Roles and Departments
  • Interactive Communication
  • Communication in New and Social Media
  • Psychology of Layout and Design
  • Body Language of the Web (non-’verbal’ communication)
  • Defining Outcomes
  • Getting Results
  • Developing Trust and Feedback Cultures
  • Strategic Writing
  • Positive Outcome Orientation
  • Clean Language (Grove) and Hypnotic Language (Erickson)
  • Sales Language

Projects

  • Communication Strategy
  • Communication Portfolio

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Assess existing communication systems and patterns in corporate communication
  • Evaluate the existing feedback culture in a group or organisation
  • Integrate understanding of established communication models and preferences into communication planning
  • Interpret and discuss the effect of communication methods on desired outcomes, in different scenarios


Skills

  • Propose the most suitable forms of communication for a given outcome
  • Design a viable communication plan and style guide, for an organisation or event
  • Measure the communicatory habits and preferences of a (sales) target group, to best be able to design a sales orientated communication plan
  • Compose suitable content for strategic writing and copywriting

Major Project (BA or BSc)

Your major project is intended to demonstrate a range of advanced skills in accordance with the requirements of a substantial level six project. Through successful completion, you will also exhibit your capacity to conduct independent projects and manage a large-scale venture. Central to the module is an exploration of research methodologies and their applications or their own artistic style and its presentation to the public. You will develop a project proposal and submit this for approval. You will then manage all aspects involved in the preliminary and planning phases, through to realisation. Your major project is self-generated and may take one of many different forms, there is however an expectation that the final deliverable will be of a calibre that will help progress you into employment or postgraduate work.

BA (Hons) Route

Research methods for a BA-Project could imply interviews, surveys, audience-tests (audio, video, web etc.) or observations of user behaviour. Alternatively the student can focus on a high-quality creative portfolio, presenting their own artistic works to the public and evaluating their own style and performance.

BSc (Hons) Route

Research methods for a BSc-Project could imply calculations, measurements, simulations or observations of technical/scientific correlations.

Learning Outcomes

On successful completion of this module students will be able to:

Knowledge

  • Analyse a specialised field of interest
  • Outline creative aspects within their specialised field
  • Discuss appropriate methodologies needed to undertake reliable and valid research, or production of a creative portfolio
  • Plan the complex processes involved in the implementation of a major project

Skills

  • Successfully apply appropriate methodologies needed to undertake reliable and valid research
  • Apply academic and creative/practical skills appropriate to the level of study
  • Manage a major project independently, professionally and efficiently
  • Communicate effectively the outcomes
Entry Requirements

Offers will be made to applicants who are expected to meet, or exceed the entry requirements below;

 

  For Entry 2017/18

NEW UCAS tariff points, at A Level (or equivalent)

72

GCSE Maths and English (or equivalent)

Grade C or above

As a creative school, SAE Institute is always looking for people who are excited about the creative media industries. For applications from mature students, we also consider work and life experience. In such cases, SAE Institute requires applicants to provide satisfactory evidence of their ability to successfully complete the programme. You will be expected to submit a digital portfolio and a CV.


For International equivalence of UK qualifications, please email ukadmissions@sae.edu. SAE Institute uses the services of NARIC when providing advice to interational applicants.

English Language Requirements

If English is not your first language, or if your previous education was not conducted fully in English, you will need to provide documented evidence of your English language competence to study a course with us. 

EU/EEA Applicants

If you are from the EU/EEA, we are able to accept a range of English language tests. The standard requirement is at a level B2 in accordance to the Common European Framework of Reference for languages (CEFR). We require a level B2 standard in all of the elements:

  • reading
  • writing
  • speaking
  • listening

Popular tests include:

  • Pearson Test of English ( PTE academic), with a minimum of 51 in each component
  • Cambridge ESOL Proficiency Test in English (CPE), at no lower than grade C
  • Cambridge ESOL Advanced Test in English ( CAE), at no lower than grade C
  • TOEFL iBT with a score of 80, with no less than 17 in any component
  • IELTS (Academic or General) with an overall score of 6.0 and a minimum of 5.5 in each component

For EU/EEA applicants we are able to accept other English language tests which are equivalent to a level B2 in accordance to the Common European Framework of Reference for languages (CEFR).

Please email ukadmissions@sae.edu for clarification on whether the English language course or test that you have studied is acceptable.

International Students (i.e. Students from outside the EU/EEA)

From April 6th 2015, international applicants requiring a Tier 4 visa can only apply for a visa with an IELTS qualification (IELTS (Academic or General) with an overall score of 6.0 and a minimum of 5.5 in each component) taken at one of a small number of approved centres around the world. Only tests taken at approved centres will be allowed for applications for a Tier 4 visa to enter the UK. Please click here for approved centres.

If an applicant is currently studying in the UK, it is also possible to take a Trinity College London B2 level test. These can only be taken at an approved UK test centre.

Please email ukadmissions@sae.edu for clarification on whether the English language course or test that you have studied is acceptable.

Recognition of Prior Learning

Applicants who hold a qualification from another institution, or who have formally completed components of another qualification, must submit authorised evidence of those achievements at the time of application to SAE Institute. 
Please refer to Policy A06 Academic Credit and Recognition of Prior Learning (RPL) for details.

Access to degree via SAE Diploma

Applicants for degree study who have successfully completed the relevant SAE Diploma in a campus outside of the UK may normally progress to the 2nd year of the total programme and carry credit, (120 cps/60 ECTS at level 4 and 60cps/30ECTS at level 5), towards the award.

This only applies to degree programmes validated by Middlesex University.

Fees & Funding

SAE is a private higher education provider.

All of our courses are Designated*. Designation allows students to access funding for their courses in the usual way. 

There are various forms of funding available for students wishing to study at SAE:

  • Student Tuition Fee Loan
    • This is the goverment funded student tuition fee loan. Funding towards tuition fees is available to UK/EU students, but does not cover the whole course fee
  • Alternative Financing
    • Through alternative private student financing providers

Please note that other sources of funding may be available.


Fees

Tuition Fees vary according to the campus and whether you are a UK/EU student or an international student. 

For the London, Oxford and Liverpool campuses, fees are £9,000 per year for UK/EU Students and £12,000 per year for international students. From September 2016 international student fees will rise to £13,000 per year. 

Fees at our Glasgow campus are £7,000 per year UK/EU and £10,000 international students per year. From September 2016 international student fees will rise to £11,000 per year. 

Tuition fees and payment plans for UK and EU/EAA students.*

* International students are not eligible for payment plans. First year tuition fees are payable in advance once you have accepted your offer.



2 Year Degrees

As our degrees are only 2 years, you save a considerable amount on both tuition fees and living expenses when compared to a traditional 3 year degree. So, you can study and graduate with a much lower level of student debt!

The tuition fee loan does not cover the whole course fee, it is capped. So, there is an amount that you may need to pay through your own means. We understand this is not always easy, especially when you don't have an income, which is why we have developed payment plans to spread the difference you need to pay. If you are not eligible for funding, we have payment plans for you too.

Tuition fees and payment plans for UK and EU/EAA students.*

* International students are not eligible for payment plans. First year tuition fees are payable in advance once you have accepted your offer.

*BIS (the Government Department of Business Industry & Skills) requires Alternative Providers to undergo annual designation monitoring as a condition of continued designation. This allows students to access support from the Student Loans Company. If this designation monitoring is not successful, students would not be entitled to funding. SAE Institute has been successful in achieving and maintaining designation for all its courses to date. Any updates on our designation status will be posted on our website. If you have any questions around designation, or would like to speak to us, please do not hesitate to get in touch.  

Student Loans

Students studying on higher education courses may be eligible for various forms of funding including student loans and grants.

SAE Institute is a private institution, this means that student tuition fee loans may not cover the full tuition fee.

There may be some differences depending on the region you come from and the information below provides a guide towards what you could be entitled to as well as where to go to find more detailed information.
 



England

Students following Higher Education programmes (BA/BSc or DipHE) can apply for a student loan of up to £6000 per year covering part of the course fees. The Student Loans Company (SLC) Tuition Fee Loan is paid on a student’s behalf to SAE Institute. 

You may also qualify for a maintenance loan to help you with your day to day living costs

For more information, advice, eligibility and online application, please visit www.direct.gov.uk/studentfinance



Scotland

Partial funding from SAAS (Student Awards Agency for Scotland) is available as a grant to qualifying Scottish students studying in Scotland of up to £1205 per year.

Scottish students studying in England will get the same tuition fee loan as UK students of up to £6000 per year.

Students may also qualify for a maintenance loan and additional grants dependent on personal circumstances to help you with your day to day living costs.

For more information, advice, eligibility and online application, please visit: www.saas.gov.uk/index.htm
 



Northern Ireland

Tuition Fee support  is available for students who are Northern Ireland residents and studying at a wholly private Higher Education Institution in the UK.

Students may also qualify for a maintenance loan and additional grants dependent on personal circumstances to help with your day to day living costs.

See Student Finance NI for more information: www.studentfinanceni.co.uk



Wales

There is currently no funding available. For up-to-date information visit www.studentfinancewales.co.uk



EU Students

Depending on your circumstances you can apply to Student Finance England for help with tuition fees. EU students who have been resident in the UK for more than five years and can provide evidence of doing so, are also able to apply for a maintenance loan.

For further information, advice and eligibility please visit Student Finance EU: www.gov.uk/student-finance

Future Finance Student Loans

We are really pleased to let you know that we have partnered with Future Finance (as an alternative source of funding for our students*).

The benefits of Future Finance are:

  • They offer loans to all students with a UK domiciled address, (assuming they meet appropriate credit checks, and are 18 or over) irrelevant to which level of study
  • Loans are offered from £2.5 -£40K, and can include living costs as well as tuition fees
  • Loans are repayable up to 10 years and three months after graduation
  • Students can apply for up to four payment breaks of 3 months each during the loan period

Representative 11.4% APR (variable).

Please note that other sources of funding may be available.

* Further details of eligibility requirements, interest rates and other key terms of the loan are available by visiting the Future Finance website sae.financemyfuture.co.uk

Careers

Graduates from this course have many career options and have gone on to diverse employment destinations which include: 

  • Artist Manager
  • Studio Manager
  • PR Director
  • Music Journalist
  • Booking Agent
  • Royalty Analyst
  • Digital Strategist
  • Social Content Editor
  • Stage Manager
  • Tour Promoter
  • Touring Manager
  • Event Manager
  • Marketing officer
  • Account Manager
  • A&R Manager
  • Booking Agent
  • Business Development Manager
This programme was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by Middlesex University. Students will receive a Middlesex award on successful completion of their studies. SAE Institute reserves the right to make revisions and changes to the information presented in line with continuous improvement actions, and stakeholder feedback.