Matt Ganfield is a Marketing Assistant at the world-renowned Parlophone Records, the label behind Lily Allen, Gorillaz, Coldplay, Kano, Tinie Tempah, HEX, Matoma and many more.
What does a Marketing Assistant at a record label do?
Marketing touches upon every part of an artist’s campaign; from demographic identification, to deciding where to spend money to ensure that music reaches fans. Matt enjoys contributing to releases that leave a cultural mark, and his greatest professional accomplishment to date is getting the opportunity to oversee the UK campaign for one of the label’s US artists.
How did Matt land this role?
Matt completed an internship at Atlantic Records, for which there were thousands of applicants. He was working 50 hours a week at a bar at the time, as well as working unpaid for 20 hours. He said that companies really appreciate seeing somebody work hard for a goal.
What’s next for Matt?
He enjoys being as involved as possible with projects which shape culture, whether its arena acts, or special artists that mean a lot to a small pocket of society so would always like to work with this in mind. He said: “Find a love of a range of genres early on, there's a lot of interesting stuff to take from all musical heritages.”
His journey to success has not been without its difficulties. He has struggled to financially stay afloat whilst pursuing his career, and so decided that as long as he keeps doing some unpaid work on the side and adding to his CV every 6 months, he will be going in the right direction.
How can you forge a successful career in the music industry?
The thousands of applicants Matt beat to a single internship shows just how competitive the music industry can be. But Matt recommends filling up your CV - even if this means doing an unpaid role and working in hospitality on the side.
Especially if you’re living in London it can be hard to support yourself when you are trying to build up your CV, but luckily there are lots of opportunities for Music Business students to build up a portfolio of experience whilst you’re still at SAE - from representing your fellow Audio students as artists, to taking the Industry Engagement elective module, to getting a mentorship through our Alumni Mentoring Scheme.
Note: SAE Industry Insight is an interview feature where we talk to people working within the creative industries about their roles and how they got there, with the intention of providing SAE students with career advice. The people we interview are not necessarily affiliated with SAE in any way.
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