SAE is delighted to announce an upcoming event produced by our talented Music Business students. TWO DANES & A BRIT is a live music event taking place at 93 Feet East in Shoreditch on Wednesday 28 November, created by the students under their live events company, Neophonix Productions. Arranged in partnership with Help Musicians UK, the event aims to raise awareness of mental health, specifically that of those in the music industry.
NeoPhonix Productions was set up by a group of Music Business students at SAE London as part of their Enterprise 2 module, which requires them to design and organise their very own live event. Making up the team are: Tristan Pratt as Project Manager; Signe Balling as Production Manager; Derek Aguila as Assistant Production Manager; Greg Ojo as Head Promoter; Bruno Magister and A&R/Promoter and Tania Lapuz who is responsible for Social Media Marketing. TWO DANES & A BRIT marks the students’ very first live event and has allowed them to apply the skills they’ve learnt on their degree programme to a real-world professional project.
The project has also enabled the students to focus on a subject that is very important to them - mental health. Rather than being merely a live music event with the sole purpose of entertaining a crowd, TWO DANES & A BRIT will also raise valuable awareness for mental health, specifically within the music industry. The students decided to partner with Help Musicians UK, a charity that supports musicians and has a campaign called Music Minds Matter which offers help and advice to those suffering from poor mental health. Not only will TWO DANES & A BRIT be a fantastic evening of live music, all proceeds from the event will go to Help Musicians UK.
The name of the event represents the acts performing on the night: Danish Hip-Hop duo Gebuhr, Danish singer/songwriter Lotus Noir, and British rising star Molyneaux. Set to be an ‘exciting music extravaganza’, the students are looking forward to seeing all their hard work come to life.
Commenting on the experience of organising the event, Tristan (Project Manager) said:
“It’s amazing to see that instead of just reading about promotion we’re able to actually go out there and work together in a real-life business environment. It’s going to be a fantastic opportunity and wonderful showcase for Mental Health Awareness.”
Tania (Social Media Marketing) added:
“This has been a great opportunity for each of us to put in practice the skills and knowledge we have learned in the course. During the planning stage, working as a group for this event has really challenged everybody. But in the end we managed to put together a great concept and we are proud of the collaborative efforts of everyone in the team, including the support of our mentor Lee.”
Discussing what he’s learnt from the experience, Greg (Head Promoter) told us:
“The planning process has been very eye-opening and has taught me a lot about event production that I didn’t realise or previously consider. While the planning process for our event has been tough, the lessons I’ve learned have been invaluable and I’m very optimistic for the success of our final event.”
Lee Erinmez, Music Business Programme Coordinator at SAE London commented:
“This group of year two music business students have worked hard to get to this point, launching a company, developing a really strong concept for good cause and securing the services of some great artists to perform. The event on the 28th of November is going to be a fantastic night of music and an illustration of what can be achieved in a short space of time, when you put your mind to it.”
Tickets for the event are £5.99 via Eventbrite or £8 on the door. All proceeds will go to Help Musicians UK.
Wednesday 28 November
7pm - 11pm
93 Feet East, Shoreditch, London