Cast away old stereotypes, gaming experts say female developers are not only needed, but in high demand.
With the global market poised to hit $100 billion in revenue, and more than half of all players now adult women, SAE lecturers believe there’s never been a better time for women to join the fastest growing creative media industry.
Karsten Vermeulen, who teaches at SAE’s London campus said:
“The industry has always been dominated by the males, and I'm talking about gamers, game developers and actual game characters in games - always more male than female. However that is changing, and there is growth.”
While he concedes diversification is slow, Karsten and head of SAE’s gaming programme Andrea Martina, believe agencies recognise the global industry demand for more female creators and characters.
“We know women can strongly help the gaming industry because in order to create original games, agencies need multicultural and mixed teams. The same ratio between men and women is needed to create an amazing gaming experience, especially in the design phase.”
Second-year Animation student Mary Haidar agrees, stating it’s an exciting time for the industry which she can’t wait to join:
“I’ve always loved computers and drawing and wanted to combine it into something I love. I almost chose to study architecture, but then chose to follow my heart. I’d really like to design characters for indie games.”
The gaming experts comments follow major growth in the industry, with games dominating the UK entertainment charts. According to a report released by the Entertainment Retailers Association (ERA), the most popular entertainment product last year was Adele’s album ‘25,’ which sold just over 2.6 million copies. However, less than 100, 000 units behind was football computer game FIFA 2016 followed by Call of Duty: Black Ops III, which sold 1.9 million copies.
2016 is also set to be a big year for the market with No Man’s Sky and Pokemon Go driving digital sales to reach $6.1 billion. But it’ll be 2017 that everyone will have their eyes on, with virtual reality predicted to get a foothold in the market, strengthening the already burgeoning industry.