Content creation and those who study content creation degrees play an important role across multiple industries and sectors in our digital world.
From businesses and brands to mainstream media and social media influencers, content is a vital part of an ever-evolving online ecosystem. If you are looking to promote a product, service or even yourself, then content is the most effective way to do it.
It’s a thriving industry and why content creation degrees are becoming an increasingly popular gateway for aspiring professionals wanting to enter this sector. According to Linktree, there are 207 million content creators in the world while it can also be lucrative too – one in 10 influencers earn upwards of $100k (£80k) per year.
In our blog, we will explore content creation, its marketing importance and some examples of recent content marketing success stories.
If you’re interested in studying our Content Creation degree, then get in touch with our team now.
What is content
Online content can take many different forms – and as tech innovation has evolved, the range of platforms to publish and share it have rapidly grown too. It’s an invaluable digital currency that can help brands and businesses sell products, services, and much more besides.
Some examples include blogs, white papers, infographics, videos, and social media posts while this is expanding into user-generated content, immersive online experiences and in-gaming marketing content too.
The key question for businesses surrounding content is how to use it, when to post it and how to implement content marketing strategies that help them stand out amid the vast amount of digital noise. Which is why those who have studied content creation degrees can be so beneficial for businesses and brands.
Why is content creation important
From a business perspective, content is an important marketing channel used to promote products, services and more.
There are numerous bonuses surrounding digital content. As the average person now spends six and a half hours everyday online, the number of social media users is growing too – this number is now believed to be 5.22 billion. Here are some of the essentials content can do for a business or brand.
Boosts Website Traffic and Engagement
If you have studied a content creation degree, then you should have the knowledge and expertise to create engaging, eye-catching content. Doing so should ensure more exposure for what you’re looking to promote via increased website visits, longer time spent browsing on your site and more social media shares.
Different kinds of content can be more effective at enhancing engagement depending on the stage of their user journey and the business you are promoting. For example, video and interactive content can increase views and site stickiness – but this does depend on your platform and business proposition.
Build Trust and Thought Leadership Credibility
Are you looking to establish your brand, business or profile in a particular market? Content creation is a sure-fire way for you to demonstrate knowledge, showcase your credentials as a thought leader and build trust among potential customers.
If you can provide informative, useful content that goes beyond selling a product to help would-be clients and customers on other related issues, then you can instill greater interest and ongoing loyalty.
Underlining brand identity
If you have a content creation degree, then you should have the skills to establish what your brand or business is all about and how it stands out from any competitors with a digital presence.
Blending informative, valuable content – whether it be in the form of guides, podcasts, infographics, videos or more – with SEO best practice should ensure your website and social channels are at the top of any organic Google searches.
How studying content creation degrees can help you
Studying content creation degrees can give you the edge over your competitors. By embarking on an academic journey, you will become proficient in digital storytelling and mastering the latest platforms to communicate stories, products and ideas.
Combined with making connections with peers and industry experts alongside proficiency in photography, podcasting and online marketing and communications, a degree is a fantastic way to get ahead in this exciting sector.
Top Content Creation Marketing Examples
Brands use content marketing in a variety of ways as part of their digital marketing strategies. Here are some recent examples of big moments and brands and how those with skills learned through content creation degrees can help support business ambitions.
Grand Theft Auto 6
Grand Theft Auto 6 or GTA – is perhaps one of the most popular video game franchises of all time – and to say this latest installment in the series is hotly anticipated would be an understatement.
With the previous iteration launched back in 2013, there has been unprecedented online gossip and rumours surrounding the unveiling of this new version.
Rockstar Games unveiled a stunning trailer back in 2023 that has since clocked up millions of online views.
When a product, game or album release dominates the cultural landscape to this degree, then this creates opportunities for other brands to utilise its ubiquitousness (see Charli XCX’s Brat earlier this year for similar examples).
Following the release of the trailer, a number of businesses and studios tried to cash in on its popularity by aping its aesthetic and branding in their own promotional content.
Jacob Collier
The 2024 brand collaboration between footwear brand Crocs and Grammy Award-winning musician Jacob Collier has been hailed as one of the most successful campaigns of this year, winning at the Lovie Awards.
Numerous content marketing elements made up the campaign including a live Q&A where the artist took to Instagram Live to interview one of his Croc clogs while it was also launched by the release of Jacob Collier’s track WELLLL. A challenge was given to fans to create their own version of the song to win an exclusive pair of the shoes. According to marketeers, the campaign was a huge success, generating over 27 million views on the respective social media accounts for Crocs and the artist.
Spotify Wrapped
Spotify Wrapped is the streaming service’s annual round up for its users, where those with premium subscriptions have access to their data and visual graphics demonstrating their listening habits for the last 12 months.
This works effectively as a marketing campaign based on user-generated content. By personalising the service, it’s a neat way of encapsulating listener favourites across artist and genre. The magic of this campaign is in its shareability for subscribers with the bespoke graphic Spotify creates for each easily posted online. This campaign dominates social media airwaves at this time of year with the hashtag leading to billions of views for the brand.
Study Content Creation and Online Marketing at SAE
Developing content that connects with audiences can be essential in today’s digital age for businesses and leading professionals.
With our expert team, leading facilities and creative community, studying our course in content creation and digital marketing can offer you a fantastic opportunity to take your career in digital marketing to the next level.
