Motion and Graphic Designer David Goode’s Tips on using AI in Games and Marketing

SAE Leamington Spa students recently had the pleasure of hosting Motion and Graphic Designer, David Goode, who delivered an inspirational talk and workshop focusing on AI in the games and marketing industry. David forms part of a series of guest speakers delivering talks to our Leamington Spa students, as part of SAE’s partnership with Cogent and J11.

David is a graphic and motion designer, illustrator, Al and AR creator, living in Stratford-upon-Avon. His recent film ‘Goldilocks Effect’ has been nominated as one of the 20 finalists in this year’s Runway Studios Gen:48 – a two day short film competition. In the last couple of years, David has been heavily involved in AI and how it can be utilised through different mediums and different tools to create new ideas and new images.

During his visit, David Goode addresses the controversy and emphasised the importance of understanding AI for students. He highlighted that AI should be seen as a tool to generate ideas and facilitate conversations, rather than a threat to their jobs. By embracing AI, students can enhance their skill sets and improve their learning experience.

In a nutshell, he encouraged students not to fear AI but to leverage it to further their creativity and collaboration. Specifically, David expanded on the act of prompting using AI tools, providing specific descriptive instructions to the AI platform for generating desired outputs, and in doing so, he was generous enough to share some great tips that can be found in this blog. 

His tips highlight how AI is not the final tool in your work, but it is all about using it as an assistance in a job moving forwards. As an example, he said:

“AI prompting can be used to get concept of photography shots you would like, videos, 3D objects, all various actions that traditionally require huge development or planning costs.”

We hope you discover valuable insights to support your journey in integrating AI into creative media.

If you’re interested in learning more about our Games and Content Creation courses, then get in touch with SAE now.

Craft a Clear Prompt

Develop a concise and specific prompt that communicates your objective to the AI.

“This is the starting point where you really have to sit down and gather your thoughts, trying to make the objective of what you are trying to generate as specific as possible to then prompt it into AI and ensuring it captures what you are after.”

“This will give you back a series of images that you can start playing around with.”

Consider Context and Parameters

Take into account project context and any parameters that may influence the image output.

“This is where you can use certain things outside of your prompting that AI will use to help style the image for you… there’s lots of different instructions that you can add on the end of it, to which then you can use numbers to guide how much you want it to tweak, how weird you want it to look.”

“Parameters is then all about using images, styles, lens, angles, or characters as references, to take information to put it in. So you create an image, dive deep down into how you want it to prompt, and now you get to control it more on how the image gets to come out as opposed to AI just feeding stuff to you.”

Experiment and Iterate

Try different prompts and tweak parameters to refine the output.

“Use that first frame and start refining it. What do you like? What don’t you like? What could be different? And then prompt it again. And then with the next one produced, use that and start prompting again.”

“I never use the first image that comes up, I use it more as a style guide. It’s not easy, but there are clever ways to help prompt it and push it back into being favourable on how you want it to look.”

Evaluate and Refine

Assess the AI’s output against your objectives and make adjustments to the prompt as needed.

“At this stage, look at what you’ve written: what’s come out? Sometimes you can get really close to some really nice ideas, but you gotta have that strength of character sometimes and go, ‘throw it away’, it doesn’t matter, be brave and then start again. Lots of patience, but in the creative industry, you need to have a lot of that anyway don’t you?”

Studying Games and content creation at SAE

Whether you are looking to develop popular games, or work in photography or video content, then studying our our Games and Content Creation degrees could be exactly what you need.

Our courses are offered LondonLeamington SpaGlasgow and Liverpool campuses and will provide you with the skills, experience and knowledge to help you take your career to the next level.

Get in touch to find out more.

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