Peter Lynch
Content Creation and Online Marketing Lecturer
Bio
Mastering Content Creation
Peter Lynch has spent over 20 years shaping brands, campaigns and creative stories, and now he is teaching the next generation of creators at SAE Liverpool.
From graphic design and production management to leading marketing at Oxford Brookes University, Peter has worked across almost every corner of the creative industries. Alongside lecturing, he runs his own freelance digital marketing consultancy, helping local and national clients grow online.
Turning Stories Viral
One of Peter’s proudest achievements was raising the profile of Ron’s Place, an outsider art house in Birkenhead. Through strategic digital campaigns, he generated international media attention and secured funding to protect the site from demolition, preserving it as an important cultural landmark.
Teaching Creativity Differently
Peter believes creativity is the foundation of education, a philosophy inspired by meeting the late Sir Ken Robinson, one of the world’s leading voices on creativity.
His approach to teaching is simple:
-
Make learning enjoyable and accessible
-
Create an inclusive environment where every perspective matters
-
Give students the practical skills and confidence they need to succeed in the creative industries
Learning by Doing
At SAE Liverpool, Peter designs modules that mirror real agency environments. Students work on live briefs, collaborate with local organisations and build valuable industry connections, turning theory into hands-on experience.
Behind the Creator
What is Peter’s favourite creative tool?
Peter loves working with Adobe Photoshop, his go-to tool for bringing ideas to life.
Who inspires Peter the most?
He draws inspiration from the late Sir Ken Robinson, whose views on creativity and education continue to shape his teaching philosophy.
What’s one surprising fact about Peter?
Believe it or not, Peter is related to revolutionary leader Che Guevara.
