THIS WEEK: SAE to host online music business masterclass with Low Island on 13 May

11 May 2021

SAE is looking forward to hosting a virtual SAE Extra masterclass with Low Island on 13 May, from 6.00 - 8.00pm. 

Register to attend here:

The masterclass will detail how to release a project as DIY operation, after the band successfully released their debut album If You Could Have It All Again on 16 April. 

Last year in lockdown the band created a bubble together in a makeshift studio in rural France, a space where they could continue to write and record new music. It also saw them set up their own record label, Emotional Interference. Accruing a “small-scale production company’s worth of stuff,” from across their career, and with the ability to create their own light show, produce and conceptualise their own videos, and record and produce their own music – as well as having the music industry know-how to handle their affairs – Low Island have become a DIY machine.

The band will share their experiences of releasing the album through their own label Emotional Interference through AWAL, and reveal the benefits of their independent approach. 

This is a great opportunity for SAE Music Business and Audio Production students to get an insight into the technical aspects of Low Island’s critically acclaimed and highly complex live show/production, to the often obfuscated yet crucial business aspects of an ever-evolving industrial landscape. There will be something for you whether you’re a rapper/MC, a band, a singer/songwriter, a DJ, an instrumentalist, or any kind of musician looking to start their own career and run their own DIY operation.

SAE UK General Manager and Managing Director Steffan Davies said: “We’re excited to be hosting this event with Low Island which promises to be an engaging and informative session that will give our new May enrolments a real flavour for the industry engagement they can expect as part of the SAE experience. Low Island has shown that creativity can engineer success even in times of uncertainty, as we’ve seen over the last year with the impact that COVID-19 has had on the music industry. I am looking forward to hearing more about their debut record and how they released it as a DIY outfit.” 

Recipients of the 2020 PPL Momentum Award, Low Island is made up of childhood friends: singer and multi-instrumentalist Carlos Posada, producer Jamie Jay, bassist Jacob Lively and jazz drummer Felix Higginbottom. The act formed in 2016, and until the release of their hotly anticipated debut last month, had released four EPs with a varied sound.  

SAE is excited to offer students the chance to speak to the Oxfordshire based act in an interactive session where you can ask any questions you might have about the band’s story so far. 

The band’s debut album If You Could Have It All Again has been widely praised by music review sites, including Lewis Oxley of The Indiependent, who said: “From their first few singles, it is clear that Low Island has an appetite for sophistication. The electronic quartet have manifested this sophistication into atmospheric pop that evokes the abstract concepts of art-rock and the reflective sentimentality of modern life.” 

Don’t miss out on what promises to be a great session — register now