Students from the SAE Liverpool’s BA/BSc (Hons) Content Creation & Online Marketing programme were given a unique behind-the-scenes experience at Blaze Media, one of Liverpool’s fastest-growing digital marketing agencies.
The visit formed part of an expanding partnership designed to expose students to real-world workflows, emerging industry trends, and best practices in social media marketing.
The event began with a tour of Blaze Media’s creative workspace, where students observed the day-to-day operations of a modern digital agency. From campaign strategy to performance analysis, students explored how content moves from ideation to execution across platforms like TikTok, Instagram, YouTube, and LinkedIn.
Following the tour, students engaged in a Q&A session with Rebecca Waterfield, Director of Operations & Client Services at Blaze Media.
Rebecca shared her professional insights on how client campaigns are developed, trends are tracked and tested, and what it takes to stand out in the digital landscape.
Peter Lynch, Lecturer at SAE Institute Liverpool, said: “At SAE, we’re committed to making our students work-ready and industry collaboration is an essential part of this. Our relationship with Blaze Media ensures that students gain invaluable insight into current tools, workflows, and expectations in the world of digital content.”
SAE Liverpool’s Content Creation & Online Marketing degree blends practical production skills (video, photography, podcasting, and design) with strategic marketing knowledge, including branding, social analytics, digital advertising, and audience development. Students work on live briefs, build online portfolios, and graduate with industry-ready skills.
The course is built around weekly engagement with industry partners, such as Blaze Media, where students receive feedback on their creative work, learn from working professionals, and adapt their skills to meet evolving industry needs.
Blaze Media is a full-service digital marketing agency based in Liverpool, specialising in SEO, social media marketing, content creation, paid advertising, and website development. Their client roster includes brands across sectors such as fitness, education, retail, and hospitality.
SAE is proud to continue its collaboration with Blaze Media through regular weekly sessions, real-world feedback, and on-site learning opportunities. These partnerships ensure students graduate not only with strong portfolios but with the confidence and industry understanding needed to succeed in the creator economy.
Read our previous blog with Blaze Media on optimising online content.
Study Content Creation at SAE
Whether you want to work in photography or video content, SAE’s Content Creation and Online Marketing Degree could be perfect for you.
Our degree will provide you with the skills, experience and knowledge to create images, video and other forms of engaging online content.
