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Content Creation

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BA (Hons) Content Creation degree

Campuses
London, Liverpool, Leeds, Leamington Spa - SAE Institute, Glasgow
Fees
BA (Hons) Content Creation degree
Domestic Fees
London

TWO-YEAR ACCELERATED DEGREE:

£11,750 per year

THREE-YEAR DEGREE:

£9,790 per year

The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.

Glasgow

TWO-YEAR ACCELERATED DEGREE:

£9,000 per year

You may also be eligible for a bursary or discount, please enquire with our friendly Admissions Team.

THREE-YEAR DEGREE:

£7,500 per year

You may also be eligible for a bursary or discount, please enquire with our friendly Admissions Team.

Liverpool

TWO-YEAR ACCELERATED DEGREE:

£11,750 per year

THREE-YEAR DEGREE:

£9,790 per year

The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.

Leamington Spa - SAE Institute

TWO-YEAR ACCELERATED DEGREE:

£11,750 per year

THREE-YEAR DEGREE:

£9,790 per year

Leeds

TWO-YEAR ACCELERATED DEGREE:

£11,750 per year

THREE-YEAR DEGREE:

£9,790 per year

The annual tuition fee is fully funded via Student Finance England for eligible home-fee students.

Scholarship available:

Yes – click here to apply

BA (Hons) Content Creation degree
International Fees
London

TWO-YEAR ACCELERATED DEGREE:

International students (non-EU/EEA/Swiss)*: £17,000 per year
EU/EEA/Swiss students*: £11,440 per year

THREE-YEAR DEGREE:

International students (non-EU/EEA/Swiss)*: £16,250 per year
EU/EEA/Swiss students*: £9,535 per year

*Student visa required

Glasgow

TWO-YEAR ACCELERATED DEGREE:

International students (non-EU/EEA/Swiss)*: £17,000 per year
EU/EEA/Swiss students*: £11,440 per year

THREE-YEAR DEGREE:

International students (non-EU/EEA/Swiss)*: £16,250 per year
EU/EEA/Swiss students*: £9,535 per year

*Student visa required

Liverpool

TWO-YEAR ACCELERATED DEGREE:

International students (non-EU/EEA/Swiss)*: £17,000 per year
EU/EEA/Swiss students*: £11,440 per year

THREE-YEAR DEGREE:

International students (non-EU/EEA/Swiss)*: £16,250 per year
EU/EEA/Swiss students*: £9,535 per year

*Student visa required

Leamington Spa - SAE Institute

TWO-YEAR ACCELERATED DEGREE:

International students (non-EU/EEA/Swiss)*: £17,000 per year
EU/EEA/Swiss students*: £11,440 per year

THREE-YEAR DEGREE:

International students (non-EU/EEA/Swiss)*: £16,250 per year
EU/EEA/Swiss students*: £9,535 per year

*Student visa required

Leeds

TWO-YEAR ACCELERATED DEGREE:

International students (non-EU/EEA/Swiss)*: £17,000 per year
EU/EEA/Swiss students*: £11,440 per year

THREE-YEAR DEGREE:

International students (non-EU/EEA/Swiss)*: £16,250 per year
EU/EEA/Swiss students*: £9,535 per year

*Student visa required

Duration(s)
2 years full-time (Accelerated)
BA (Hons) Content Creation degree
Course Durations
2 years full-time (Accelerated)
3 years full-time
Start Date(s)
January and September
BA (Hons) Content Creation degree
Start Dates
London
  • January and September

Liverpool
  • January and September

Leeds
  • September

Leamington Spa - SAE Institute
  • September

Glasgow
  • September 2026

Entry Requirements
BA (Hons) Content Creation degree
Domestic Entry Requirements
Domestic students must meet one of the following criteria:
Degree entry

Offers will be made to applicants who are expected to meet, or exceed the entry requirements below, in addition to supplying a personal statement:

72 UCAS points
GCSE level A* - C in English 9 - 4 (or equivalent). For students studying in Scotland this is equivalent to National 5, C grade
Personal statement
Non-standard entry routes

SAE Institute will accept non-standard entry applications, which do not meet the 72 UCAS points or equivalent, and/or maths/English at level 2 or equivalent as required:

Portfolio of related work - This could include recordings, films, sketch books, a blog or any suitable medium that gives you the best opportunity to show us your creative potential.
Successful pass mark achieved via the SAE UK Maths test (Audio courses and Games Programming)
Academic Essay
Further Domestic Entry Information
For more information, please look at our Domestic Entry page
Domestic Entry Requirements
BA (Hons) Content Creation degree
International Entry Requirements
Non-UK Applicants
English language requirements

Students whose first language is not English will need a qualification that demonstrates competence in English, equivalent to UK GCSE (Level 2) grade 4 (c) or above.

Equivalent qualifications can be accepted, where these qualifications have been verified by ENIC and are adopted widely within the UK Higher Education sector, including:

IELTS (UKVI or Academic) (minimum 5.5 in all components and an overall score of 6.0)
Pearson Test of English (minimum 59 in all subscores)
Cambridge English: Proficiency (CPE) (minimum grade C)
Cambridge English: Advanced (CAE) (minimum grade B)
Cambridge English: Level 1 Certificate in ESOL International (B2 First) – minimum grade C
TOEFL (IBT or IBT Home Edition online) 72 overall with the following component scores: Listening – 17 Writing – 17 Speaking – 20 Reading – 18
LanguageCert ESOL examinations:
  • International ESOL C1 Expert – pass in all four components
  • International ESOL SELT B2 (Listening, Reading, Writing, Speaking) – minimum 33 in all components
  • ESOL Integrated Skills in English II – pass in all components
• IELTS Indicator* (online) – minimum 5.5 in all components and an overall score of 6.0
*Accepted on exceptional basis for the applicants whose local test centres are affected by closures due to Covid-19
Further International Entry Information
For more information, please look at our International Entry page
International Entry Requirements

WHY CHOOSE THIS COURSE?

  • Learn the full range of modern content creation skills
  • Build real content from your first trimester
  • Gain digital marketing and SEO skills brands expect
  • Work across photography, video, writing, podcasts and web
  • Learn client communication and project management
  • Collaborate with Film, Web, Audio and Games students
  • Graduate in two years on the accelerated route
  • Build a professional portfolio employers can review instantly

WHAT YOU WILL LEARN?

  • Plan, shoot and edit photography for digital content
  • Write for social platforms, websites, campaigns and interviews
  • Film, edit and produce video for different audiences
  • Record, edit and publish podcasts and audio pieces
  • Design, build and maintain personal websites or portfolios
  • Apply SEO, analytics and online marketing principles
  • Create and schedule content for multiple platforms
  • Work collaboratively with filmmakers, designers, audio teams and web developers
  • Respond to client-style briefs with creative solutions
  • Develop a personal brand and assemble a professional portfolio

YOUR CONTENT CREATION JOURNEY BEGINS TODAY

What you can expect from your Content Creation degree

These days, having a sleek and consistent online presence is the best way to reach audiences and boost brand engagement. Opportunities have exploded in the digital marketing space in recent years, meaning there’s never been a better time to study content marketing at SAE.

If you’re keen to start a career in content creation or social media marketing, SAE’s BA (Hons) Content Creation degree will teach you everything you need to know to get startedTaught as both a 2-year accelerated and traditional 3-year degree across all campuses, you’ll learn essential technical and theoretical marketing skills across this content marketing degree, so you can succeed as a content writer, brand manager or social media influencer.

You’ll get comfortable using industry-standard software to create your content, including Adobe Premiere Pro, Adobe Photoshop, and Pro Tools. Across the course, you’ll experience the workflow involved in building a visual brand, from composing and editing to publishing digital content. You’ll also have access to SAE’s excellent facilities to help bring your creative ideas to life, such as podcast studios, green screens, post-production suites, and high-tech Mac labs.

START MY CONTENT CREATION JOURNEY

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Course FAQs

From fees to career paths, we’ve got all your Content Creation degree questions covered.

What is the Content Creation & Online Marketing degree at SAE?
A practical degree that teaches you to plan, produce and publish content for real audiences, covering photography, video, social media strategy, branding, analytics and digital storytelling.

Is this course creative or technical?
Both. You learn hands-on creative production as well as digital marketing, campaign planning and audience growth strategy.

What kinds of content will I learn to create?
Photography, video, short-form content, branded campaigns, social media assets, podcasts, graphics and digital storytelling projects.

How is the course taught?
Through real briefs, hands-on creative production, digital campaigns, collaboration and portfolio development that reflects real-world content roles. View modules

Which study routes are available?

  • Two-year accelerated degree, UCAS code C123
  • Three-year standard degree, UCAS code CC30
  • Year 1
    Photography, video production, editing, social content creation, branding, story principles and campaign strategy.
  • Year 2
    Marketing analytics, creative direction, content campaigns, client briefs, audience growth and a Major Project.

This route is fast-paced and ideal for students who want to enter the content industry quickly.

  • Year 1
    Foundational creative skills in photography, filmmaking, editing and content ideation.
  • Year 2
    Social media strategy, branding, storytelling, campaign planning and audience analysis.
  • Year 3
    Advanced content production, multi-platform campaigns, client-based projects and a Final Major Project.

This route gives more time to refine skills and develop a diverse portfolio. Full module information

  • Graduate a full year earlier
  • Save £7,000 in tuition fees
  • Momentum through three trimesters per year
  • Faster progression into industry roles
  • Ideal for motivated students wanting an intensive schedule

This route suits students ready for intensive, practical study and early career progression.

  • Study at a more relaxed pace
  • Explore more creative techniques and career options
  • Build confidence across photography, video and digital strategy
  • More time for experimentation and portfolio development

This route suits students who want depth and flexibility in their learning.

What software do students use?
Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Illustrator), DaVinci Resolve, and digital marketing/analytics tools.

Do students get exclusive deals?
Yes. SAE students receive exclusive software licences and industry discounts, giving access to professional tools at reduced or free student rates.

Will I have access to software outside of campus?
Yes. You can access software for free on campus. When working off campus, you’ll also be able to take advantage of student discounts to purchase or subscribe to software for personal use.

Support includes academic tutoring, technical help, wellbeing resources, mental health support and careers guidance throughout your studies.

Domestic Students

  • Level 3 qualification or equivalent
  • GCSE English at A* to C, or 9 to 4, or equivalent
  • A personal statement
  • No portfolio required

Non-standard entry may include:

  • A creative portfolio
  • An academic essay
  • Relevant experience

International Students

Entry requirements vary by country and include English language proficiency where applicable.

To view our full entry requirements, please click here.

Is Student Finance available?
Yes, for both the two year and three year degrees.

How are fees paid?
Through Student Finance, direct payment or approved funding routes.

Are scholarships available?
Yes. Scholarships and bursaries may be available, and the best way to access these is to apply for the course first. Even after you apply, you can still apply for scholarships.

Are there extra costs?
Optional costs may include personal equipment, storage devices and travel for shoots or events.

Graduates move into roles such as: Content Creator, Social Media Manager, Digital Marketer, Videographer, Photographer, Creative Producer, Brand Strategist, Community Manager and Campaign Specialist.

Skills also transfer to advertising, PR, influencer marketing, production companies and freelance content businesses.

  1. Go to the UCAS website
  2. Search for Content Creation at SAE
  3. Use UCAS code C123 for the two year accelerated degree
  4. Use UCAS code CC30 for the three year standard degree
  5. Upload your qualifications and personal statement
  6. Submit your application
  7. Receive your offer
  8. Accept your place through UCAS

(Institution code: S05 applies for all SAE courses.)

  1. Go to the SAE application form:
    https://www.sae.edu/gbr/form/application-form/
  2. Complete the online application form and submit your details.
  3. Once your application is received, a member of the SAE admissions team will contact you to discuss your application and next steps.
  4. If your application is successful, you will be offered a place on the course.
  5. Accept your offer and complete enrolment, with the SAE team supporting you throughout the process and staying in contact with you right up until your start date.
  6. Start your course and begin learning, collaborating and taking the next step in your Content Creation career.

Top tip: For peace of mind, applying directly to SAE is often faster than applying through UCAS and is ideal for international or late applicants.

What your course structure will look like

The BA (Hons) Content Creation degree can be taken as an accelerated 2-year degree, split over 6 trimesters, or a traditional 3-year degree, split over 6 semesters. Its structure follows 3 distinct stages – each designed to help you develop specific skills. Dividing it this way ensures you graduate as a well-rounded content creator with a universal understanding of the content marketing process.

Stage 1 (T1/S1 and T2/S2) provides a foundation of core technical knowledge.
Stage 2 (T3/S3 and T4/S4) broadens your skills, exploring new areas of content production.
Stage 3 (T5/S5 and T6/S6) is all-encompassing, covering every aspect of content production from conception to completion, including managerial aspects like project management, finance and promotion.
graphic explanation of how the SAE courses are delivered
Trimester 1/Semester 1
Start your learning journey by developing fundamental knowledge and invaluable content creation and online marketing skills which will form the basis for your future modules.
User experience, content management and search engine optimisation are all addressed in the first trimester of this innovative content marketing degree, with a focus on writing and creating content for publishing and the web. You’ll build multimedia content creation skills, learn how to set up a content management system and then modify it so it adheres to current user experience and design guidelines.

Topics include:

  • User experience design (UX)

  • Web design basics

  • Layout (Online/Offline)

  • Web publishing content management systems

  • Search engine optimisation

  • Writing for social media

  • Project management basics
Across this content creation degree module, you’ll address fundamental aspects of journalism, storytelling and communication, with a focus on photographic storytelling. As you discover the basic skills of composing, editing digital images and the principles of visual language, you’ll also cover core topics around intellectual property and copyright within creative media.

Topics include:

  • Storytelling

  • Knowing your audience

  • Design principles

  • Composition and photography

  • Digital image editing

  • Concept and pre-production

  • Writing styles

  • Intellectual property and copyright

Trimester 2/Semester 2
During your second term, you’ll broaden your scope to work on more complex multidisciplinary projects in accordance with industry-standard marketing practices.
Studying this module, you’ll prepare and facilitate interviews while producing and publishing content, with a particular focus on podcasting. As you develop an understanding of the language and techniques used by interviewers, you’ll learn how to prepare content for publication on the web, becoming effective at using post-production tools for editing.

Topics include:

  • Surveying and Interviewing

  • Digital audio formats

  • Audio editing

  • Field recording

  • Post-production

  • Audio publishing

  • Podcasting

  • Sound branding

  • Media ethics

  • In the Video Production module of this content marketing accelerated degree, you’ll develop fundamental creative and technical skills already explored across the mediums of photography, web and audio, but this time focused on the moving image. Exploring a range of video production styles, you’ll get hands-on across the production and post-production stages of a project, learning how to plan and produce a video for different digital marketing purposes.

    Topics include:

    • Preparing, planning and producing video content

    • Video editing

    • Colour grading

    • Motion graphics

    • Video publishing

    • Digital film fundamentals

    • Camera operation, scene lighting, and grip operation

    • Green screen and keying

    • Presentation techniques

    • Video in social media

    Trimester 3/Semester 3
    Across Trimester 3, you’ll undertake a variety of content creation project briefs in a professional working environment using a project-based ‘creative studio’ approach. Creative Studios sees you take part in real-world assessment activities that reflect current digital and social media marketing industry practices – guaranteeing a highly practical educational journey.
    During Creative Studio 1, you’ll apply core practical content creation and online marketing skills you’ve learned to date in a professional workflow environment. You’ll develop a deeper understanding of integrating content within an online environment, examining key considerations around audience engagement and making relevant production choices.

    Topics could cover:

    • Social media analytics

    • Social media optimisation

    • Ethical and legal considerations for social media

    • Compositing software

    • Digital Audio Workstation software

    • Professional Film equipment competency

    • RAW workflows

    • Professional audio equipment competency

    • Sonic branding

    Trimester 4/Semester 4
    The second Creative Studio term focuses on collaborative practical and technical content creation and digital marketing skills, as you explore areas of professional interest and develop your chosen pathway.
    In Creative Studio 2, you’ll collaborate with peers from other SAE courses and/or real-world businesses to develop engaging online strategies and campaigns. As you continue to develop your understanding of professional equipment, you’ll engage with a selection of business models and the online marketing approaches they require.

    Topics could cover:

    • Business models

    • Marketing plans and strategies

    • Business development strategies

    • Business and marketing legal and copyright considerations

    • Cross-discipline collaboration and management

    • Professional grading software

    • Digital Audio Workstation software

    • Advanced professional film and audio equipment

    Trimester 5/Semester 5
    As you near the end of your marketing degree, you’ll start to specialise, advancing your skills across your chosen area of the marketing industry by selecting from one of 3 optional modules.
    If you’ve enjoyed the previous 2 Creative Studio modules, you can choose to further develop your skills in this area with Creative Studio 3. Across this module, you’ll identify an area of interest within content creation and online marketing, developing a deep professional knowledge of it in the form of a project.

    Across your subject area, you can choose to undertake a structured industry-based live project or take part in a research project, designed in collaboration with our Experts and digital marketing degree professionals. Whichever option you select, you’ll align your professional development with your future career plans, building a thorough understanding of professional practice in your field.

    Combining creative media practice mastery and evidence-based decision making, you’ll
    develop a proposal for your final Major Project (Trimester 6), which typically focus on aspects of web programming, audio production or audio/visual productions. Get hands on building an online website presence, developing a podcast series or YouTube channel, or exploring other in-depth professional practices of your choosing, with help identifying potential methodologies and outcomes from our Experts.

    Topics could cover:

    • Advanced film production techniques

    • Website programming

    • Advanced audio production techniques

    • Transmedia storytelling

    Across the optional Advanced Specialised Production module, you’ll build on your previous knowledge and skills to create industry-standard work in your chosen area. This can either be through taking part in work placements or engaging in live projects with peers from other SAE disciplines, by undertaking simulated briefs, or by developing your own project. This module is a chance to refine the skills required for your final trimester Major Project, as you create a body of work that showcases your skills in content creation and knowledge of online marketing, building connections with industry professionals along the way.
    This optional module will see you gain a variety of academic and professional skills in preparation for your final Major Project. With support and guidance from SAE’s Experts, you’ll produce your Major Project proposal, learning many new techniques along the way – perfect for future postgraduate studies or entering the world of work.
    Trimester 6/Semester 6
    The final module of this content marketing degree lets you demonstrate the academic and practical skills you’ve developed across your 2 years at SAE via an advanced-level large-scale project.
    During your final trimester, you’ll implement the Major Project you planned, designed and scoped in Trimester 5. This industry-focused module lets you focus on a specialism of your choosing, building your knowledge and skills in this area. Depending on your subject, you can use it as an opportunity to springboard into the content creation industry, establish your own business, or make connections with content creation and digital marketing professionals that may lead to future employment.
    UCAS Course Codes
    BA/BSc (Hons) Content Creation & Online Marketing C123 (2 years) CC30 (3 years)
    University of Hertfordshire
    Level 6 This program was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by University of Hertfordshire.

    Any questions?

    For any questions regarding our courses or if you’d like more information on how to apply for our Content Creation degree at SAE, please contact our Enquiries Team on 03330 112 315 or email ukadmissions@sae.edu.

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