Adé Adéfolalu
Senior Music Business Lecturer
Bio
Managing Award-Winning Talent
Grammy Award-winning music manager Adé Adéfolalu is a seasoned music industry professional with more than two decades of experience. Known for his work as a manager, independent label owner, lecturer and voice coach, he has helped guide artists to major industry recognition, including Grammy, MOBO and BET award success.
Industry Leadership
Adé has built a reputation for developing artists and helping them navigate the complex world of modern music. His career spans management, artist development, production and education, giving him a complete view of how the industry works from the studio to the boardroom.
Business and Innovation
He leads All-Star Music Group, a consultancy offering marketing and management services to artists and labels. He also serves as SVP of Artist and Business Development at GrooveUP, a blockchain-powered artist and label services platform built around a 360-degree artist-to-fan revenue model.
Guiding Artists
Known to many as “Uncle Adé,” he is respected for his direct, honest and practical teaching style. His experience across both the creative and commercial sides of the music business allows him to share real insights from the industry, helping students understand what it takes to succeed.
His approach focuses on giving students the knowledge, confidence and professional awareness needed to navigate the modern music landscape.
