SAE Liverpool are looking forward to welcoming Actor/Director Ryan Kruger to their campus on 18 September for an SAE Extra masterclass on trends in the movie hotspot, South Africa. The event takes place from 6 - 7.30pm.
Ryan Kruger is one of South Africa’s top music video directors and he has won numerous awards for his work including a SAMA (South African Music Award), GHOEMA and MTV Award. Having directed over 100 music videos, his directing style is dynamic, fresh and specially focused on narratives. Whether it’s an interesting yet straight-forward story or a collection of compelling and more abstract visuals that portray a story. With an extensive background in acting for film, Kruger understands what it takes to get the desired performance and place special emphasis on characters and their levels of depth. In 2020 Ryan is releasing his first feature length film, Fried Barry.
Carl Copeland, the Digital Film Production Programme Coordinator said: “The relationship between film and music video is exciting as it provides budding filmmakers with an opportunity to experiment with form and visual storytelling. It provides discipline to students by working to a brief, but also collaborating with artists. Many filmmakers such as David Fincher, Spike Jonez and Mark Romanek have cut their teeth in music videos and it's provided a catalyst to hone in on their individual styles.”
At SAE Liverpool, Ryan will provide masterclass attendees with tips and tricks for getting into the music industry. He will go through the production process from start to finish, and explain the logistics of working with record labels, including some of the challenges of working with a budget.
"Every music video I've worked on has taught me invaluable lessons in both directing and producing,” said Kruger, “Wherever your career in film may take you; the world of music videos offers a unique platform to hone your skills as both a creator and entrepreneur. South Africa is in the unique position in the international filmmaking community in that it offers world-class crew, facilities and locations at a fraction of the cost. It's a vibrant proving ground where careers can be made or broken.”
He will also explore some of the trends emerging from South Africa, including how the industry works over there with cross media platforms. Ryan will discuss case studies, working with clients, pitching, marketing and is open to answering questions throughout the talk.
Audio Production Programme Coordinator James McCormick said: “As a promotional device for the music industry, a talk on music videos should appeal to any aspiring practitioner in music in order to understand the context in which music videos are pitched to record labels and the interaction between the two mediums.”
Register to attend the event here.