BA/BSc (Hons) Content Creation & Online Marketing
Get equipped to launch your career in the creative industry.
Campuses
Amsterdam
Duration(s)
2 years full-time
BA/BSc (Hons) Content Creation & Online Marketing
Course Durations
2 years full-time
Start Date(s)
September 2024
BA/BSc (Hons) Content Creation & Online Marketing
Start Dates
Amsterdam
September 2024
Entry Requirements
BA/BSc (Hons) Content Creation & Online Marketing
Domestic Entry Requirements
Domestic students must meet the following criteria:
Degree entry
Minimum age of 18 years
For non-EU students, a valid VISA for the entire duration of the selected course is required prior to enrolment. The registration at SAE Institute cannot grant you a Student Visa in the Netherlands.
Applicants must have achieved an intermediate level of education
English language skills: minimum TOEFL score of 80, or, minimum IELTS score of 6,5 (or equivalent)
* Our courses require that our students are in possession of a laptop (Mac/PC) in order to make notes in class, complete written homework and/or do research. For questions regarding specifications please consult the Study Advisors.
BA/BSc (Hons) Content Creation & Online Marketing
International Entry Requirements
Non-EU Applicants
For non-EU students, a valid VISA for the entire duration of the selected course is required prior to enrolment. The registration at SAE Institute cannot grant you a Student Visa in the Netherlands.
Fees
BA/BSc (Hons) Content Creation & Online Marketing
Domestic Fees
Students studying higher education courses may be eligible for various forms of funding, including student loans and grants. There may be some differences depending on the region you come from.
BA/BSc (Hons) Content Creation & Online Marketing
International Fees
Students studying higher education courses may be eligible for various forms of funding, including student loans and grants. There may be some differences depending on the region you come from.
YOUR CAREER IN CROSS-MEDIA BEGINS NOW
Master your craft and get into the flow of the creative media industry
Manage projects from all creative sides. Video, Audio, Marketing, Financing, and more.
Enter the workplace with an impressive portfolio of real-world projects.
Content Creation & Online Marketing course covers:
Photography
Editorial Plans
Journalism
Video Production
Audio Interviews & Podcasts
Content Management Systems
SEO
Field Recording
Social Media Management
Course Structure
The Bachelor of Content Creation & Online Marketing is broken up into distinct stages, each designed to develop different skills.
Level 4 Modules
Level 4 modules teach you specific fundamentals of the subject area. These modules are part of the SAE Diploma.
Digital media require stories. Before you can go out into the media world as a universal "one-person show" to produce content, you need important journalistic and technical basics.
The basics of creative writing and photographic reporting will teach you how text and image contributions can be sensibly structured and graphically and visually designed to give a story a decisive expression - in other words: "storytelling".
You will learn how to correctly define and address target groups, without which successful journalism is hardly possible.
The basics of creative writing and photographic reporting will teach you how text and image contributions can be sensibly structured and graphically and visually designed to give a story a decisive expression - in other words: "storytelling".
You will learn how to correctly define and address target groups, without which successful journalism is hardly possible.
We will show you the most important journalistic techniques with which you can creatively package content in words and images.
You will learn how to handle comments, criticism, and reviews as a professional editor to avoid appearing opinionated or even polemical in your articles.
We will also teach you how weblogs, content management systems (CMS), and search engine optimisation (SEO) work.
You will learn how to handle comments, criticism, and reviews as a professional editor to avoid appearing opinionated or even polemical in your articles.
We will also teach you how weblogs, content management systems (CMS), and search engine optimisation (SEO) work.
In addition to topic-based and versatile writing, it is important to produce articles and interviews in the form of audio projects set to music: podcasts.
You will learn to use the necessary technology like the field recorder or additional audio software. You will also gain sound background knowledge for dealing with interview partners in various spatial situations. We will provide you with extensive and practical knowledge on the use of professional audio equipment and also show you important copyright aspects to enable smooth reporting.
You will learn to use the necessary technology like the field recorder or additional audio software. You will also gain sound background knowledge for dealing with interview partners in various spatial situations. We will provide you with extensive and practical knowledge on the use of professional audio equipment and also show you important copyright aspects to enable smooth reporting.
Moving images say more than a thousand words. Skilful production and editing of video articles and reports is a key part of cross-media reporting. As well as editorial aspects and content, video reports particularly visualise feelings and impressions and therefore convey them more effectively.
Along with skilled handling of filming equipment, journalistic expertise and an instinct for storytelling play a key role here. Taking all requirements of journalistic video production into account, you learn how to use video technology and video editing, and how and where you can publish the produced material.
Along with skilled handling of filming equipment, journalistic expertise and an instinct for storytelling play a key role here. Taking all requirements of journalistic video production into account, you learn how to use video technology and video editing, and how and where you can publish the produced material.
Level 5 Modules
In Level 5, you apply the basics learned in Level 4 to industry-relevant work processes and more complex projects. Furthermore, you take a look at the aspects of interdisciplinary cooperation and market economy. These modules are part of the SAE Diploma and the SAE Advanced Diploma.
From now on, you apply the fundamentals from the first two semesters to more complex projects.
The focus is now on practical workflows. You gain insight into project planning, apps, web applications, and coding, from which you also choose your project work. By the end of the semester, you deliver your project, the diploma final production, which is a key element of your portfolio.
Along with teaching about more complex workflows, feedback and support feature prominently in this module. Consequently, as well as learning technical skills, you strengthen soft skills for your subsequent career. In the final examination, you demonstrate your newly acquired knowledge by solving an industry-relevant task within a set time frame.
The focus is now on practical workflows. You gain insight into project planning, apps, web applications, and coding, from which you also choose your project work. By the end of the semester, you deliver your project, the diploma final production, which is a key element of your portfolio.
Along with teaching about more complex workflows, feedback and support feature prominently in this module. Consequently, as well as learning technical skills, you strengthen soft skills for your subsequent career. In the final examination, you demonstrate your newly acquired knowledge by solving an industry-relevant task within a set time frame.
This module is focused on teamwork and collaboration. As part of a larger project that can cover several semesters, disciplines, or even campuses, you apply your skills and work towards common goals. The emphasis is on gaining experience in teams, working together towards a project goal, and putting personal fulfilment last. Communication and collaborative working processes are key factors in improving soft skills as a team player.
The module allows you to engage with a specialist area of your discipline in greater depth. You can do this to add an essential extra element to the final-year project, or simply because you’ve always been interested in a certain subject. The module enables you to individually structure your specialised project that is geared towards your interests.
Level 6 Modules
In Level 6, you create your creative project and work independently as a producer to realise your creative ideas. From these modules onwards, you will study in cooperation with the partner university.
As part of the thesis process, this module involves detailed research of a specific subject area. An understanding of historical developments, successful productions (= repertoire knowledge), existing knowledge, and current trends are intended to foster creativity to the extent that you can develop your idea for your final-year project. A plan for the thesis can be derived from this through advanced project management and knowledge of scientific methods.
The module allows you to engage with a specialist area of your discipline in greater depth. You can do this to add an essential extra element to the final-year project, or simply because you’ve always been interested in a certain subject. The module enables you to individually structure your specialised project that is geared towards your interests.
The thesis for your Bachelor’s degree is the showcase that you produce to demonstrate your capabilities at the end of your degree. There are several options for this: you can deliver a media project or a research project. Depending on the featured content and methods, it can lead to graduation as a Bachelor of Arts (BA) or a Bachelor of Science (B.Sc.).
University of Hertfordshire
Level 6 Modules
These programs were developed, delivered and assessed by SAE Institute, awarded by and quality assured by University of Hertfordshire.
What jobs will this course lead me into?
Content Creator
Social Media Manager
Blogger
Cross-Media Producer
Marketing Manager
PR
Video Journalist
Course FAQs
No, this is not required. Students have access to our campus computer labs for assessment work.
Audio students get the chance to collaborate with other disciplines, there are many opportunities and requirements to collaborate with students from other degrees throughout the course.
You will only be required to submit a portfolio if you have not met our Level 3 entry requirements for the course, 72 UCAS points or above. One of the National Course Advising team would be happy guide you on how to produce a portfolio if needed.
