Music Business

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Music Business Certificate

Next Start Date: January 2020
Registrations are open. Limited spots available!


In the Music Business course, you will develop the industry knowledge and entrepreneurial skills required to pursue a successful career in the music business. The course is managed and taught by industry professionals and practitioners with years of experience, across the key areas of the music industry. The course covers core aspects of the music industry ranging from music management and promotion to music rights, music publishing, music contracts and more. With close links to the industry, you'll also benefit from guest lectures, seminars, workshops and have the opportunity to take part in masterclasses with industry experts such as managers and record label executives.


OPEN DAY | Saturday 23 November. Sign-up ►
Or book a personal tour on campus with the Study Advisor:  020-4350655

What You'll Learn

  • Music Rights
  • Music Contracts
  • Music Publishing
  • Music Promotion
  • Music Management

Your Instructors

Ewout Van Der Linden
After graduating from Erasmus University and some odd jobs, Ewout van der Linden probably had the weirdest career in music. Starting as a publisher in classical music, then becoming a promoter of jazz and pop concerts, then becoming the statistics man for Music Centre of The Netherlands. And also working in dutch Schlager music. At this moment Ewout is using his vast knowledge about all sides of the music business at Rotterdam Conservatory Codarts and SAE Institute as an instructor and coordinator. So: making sure all students know what’s going on in this fast moving business. His main focus of research is money and marketing in music and entertainment. Ewout is the owner of Music Motion and he organizes 'Music Pitch' network meetings in The Netherlands and Belgium and M-Bizz workshops about the music business.
Bindu de Knock
Bindu specialises in intellectual property law, including copyright law, trademark law, design law, trade name law, slavish imitation and misleading and comparative advertising. Bindu studied law at Leiden University and wrote her Master’s thesis on the adjudication of music infringement cases in the Netherlands and the United States. Early on in her career, she worked as a trainee attorney in the IP section at NautaDutilh, Amsterdam, in the course of which she also completed the Law Firm School’s professional training. She subsequently continued her career at niche IP firms in Amsterdam.


Meet the Tutor: Ewout Van Der Linden

Interview: Leonidas Chantzaras (Senior A&R Manager)


  • 4 MONTHS


  • MAY

Got a question? 

Email the Study Advisor at



Get Your Info Pack

  • Introduction to the Music Business
  • Trends in the Music Business
  • Copyrights
  • Contracts
  • Practical Law
  • Trademarks
  • Copyright Societes
  • Trends in the Music Business (part 2)
  • Artist Management
  • The D.I.Y. Artist in the Music Industry
  • How to Pitch yourself / Marketing in the Music Business
  • PR for music / Marketing in the Music Business
  • Marketing in the Music Business
Entry Requirements

Entry Requirements

  • Minimum age of 16 years
  • Basic English skills
  • A valid VISA for entire duration of the selected course is required prior to enrolment (for non-EU students)
Fees & Funding



  • Record label owner
  • Band/artist manager
  • PR Director
  • Music Journalist
  • Booking Agent
  • Royalty Analyst
  • Digital Strategist
  • Social Content Editor
  • Stage Manager
  • Tour Promoter
  • Touring Manager
  • Event Manager
  • A&R Manager
  • Booking Agent
  • Business Development Manager

* discounts are offered to graduates of this program who wish to progress to our diploma and degree programs

SAE Institute reserves the right to make revisions and changes to the information presented, in line with continuous improvement actions and stakeholder feedback.