The Business of Music Distribution: Strategy, Platforms, and Artist Empowerment

EVENT INFO!

About this event

With years of experience working across artist development, digital strategy, and release campaigns, Lucia offers a behind-the-scenes look at the world of music distribution: a critical but often overlooked part of the music industry.
From building release strategies to navigating DSPs like Spotify and Apple Music, she’ll share insights on how ADA helps independent talent reach global audiences without sacrificing ownership.

About the speaker
Lucia Stokman: label manager at ADA Benelux, the distribution arm of Warner Music, works with independent artists and labels both within and outside the Benelux region.
She represents a wide range of genres and collaborate with labels such as Defected Records, 10k Records, Andante Piano, and artists like Nemzzz, Kesha, Benny Sings and Artemas.
On a daily basis, she is involved not only in releasing music on streaming platforms but also in developing promotional (international) strategies, drafting DSP pitches, and creating local marketing plans.
Previously, she worked in the streaming team of Virgin Music (Universal Music Group) and as a freelance promoter, focusing on radio plugging and PR. As a freelance promoter, she worked with international artists such as The 1975, Jungle, Tove Lo and The Smashing Pumpkins.

ADA Music is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. ADA has offices worldwide, including an office in Amsterdam representing the Benelux region.

Whether you’re an aspiring music professional, artist, or simply curious about the music business, this event will provide valuable insights into how the industry works.

We look forward to seeing you there!