Social Media Strategies In The Music Industry with Spinnin’ Records

EVENT INFO!

About this event

In this session, Lena and Will will provide an insider's look into how Spinnin' Records leverages social media to market artists and releases. Topics will include:

- Crafting impactful short-form content for platforms like TikTok and Instagram;
- Identifying and capitalizing on emerging trends;
- Planning and executing successful social media campaigns;
- Engaging and growing a global fanbase through strategic content distribution.

About the speakers

Lena Stefan is a Short Form Content Specialist for Spinnin’ Records. Her tasks include overseeing influencer marketing campaigns and coordinating opportunities with TikTok, META, and Snapchat for the label’s artists. Her background in Media comes from being an internet-raised Gen Z and studying at the UvA.

Will Windridge is the Senior Social Media manager at Spinnin' Records. Having been at the company for 2.5 years, he leads the team that manages 30+ social media channels with a combined total following of over 40 million people worldwide. He has worked in digital marketing for the best part of a decade, almost always with a specialisation in content and social, moving into music 5 years ago before going in house at a label. He's excited to meet everyone at SAE Institute, as he regularly bikes past the building and always wanted to go in.

Whether you're an aspiring content creator, artist, or marketing enthusiast, this masterclass offers valuable insights into the dynamic world of music marketing.

We look forward to seeing you there!