Media & Communication

At the heart of every human enterprise are stories and the technologies that allow us to tell them. This is your time.

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BA/BSc (Hons) Media Production and Publishing

Overview

OVERVIEW

The new media landscape is continually evolving, new devices and platforms have shifted the way that people engage with content.

This insatiable thirst for new content means that the new media professional needs to have a wide variety of digital publishing skills complementing the core skill of storytelling.

The programme is designed to do just that. After providing you with the fundamental skills to compose engaging copy and content across all publishing genres, from journalism to creative writing and storytelling, we then supplement that knowledge to include essential practical training over a range of skills from photography, intellectual property considerations, visual design and web, to audio and video production.

The study programme consists of two courses, the well known and industry recognised SAE Cross Media Production Diploma and the Bachelor level that provides you with additional skill sets and understanding of the creative industries, project management and intellectual property, leading to an internationally recognised BA/BSc (Hons) Media Production and Publishing* degree, validated by Middlesex University, London.

Full Time

The course is delivered full time where the standard duration is 96 weeks (24 months). This compact, fast-track study allows you to graduate quicker, and start your career earlier.


By studying this mode the the Cross Media & Publishing Diploma modules are taught in parallel with the Bachelor-level lectures.

If you do not meet the entry requirements for full time studies, you can start with the Audio Engineering Diploma.± Following successful completion of the SAE Diploma, students may be eligible to enrol in a Progression Bachelor Year Program.

Part Time

In case of part time studies, there are 2 options available. Option one comprises a standard period of 120 weeks (30 months). Option 2 covers 168 weeks (42 months).


The main difference between the two options is in the weekly workload, giving you the choice to enrol on a course that suits your personal circumstance, whether you are working full time, or looking to take an easier pace of study. 


FROM 24, 30 AND 42 MONTHS, FT AND PT


AVAILABLE IN:

BERLIN  

COURSE START SPRING: MARCH 2018

COURSE START AUTUMN: SEPTEMBER 2018


Modules

Indicative summary of topics

  • Journalistic work 1: introduction, message, audience
  • Design basics & imagery
  • Digital photography & lighting
  • Digital image editing
  • Artistic storytelling
  • Journalistic work 2: report, research, language
  • Press & copyright law

Assessments

  • Photographic report
  • Basics colloquium
  • Practical digital photography & lighting exam
  • Digital image editing
  • Camera licence
  • Message

Indicative summary of topics

  • Journalistic work 3: commentary, criticism & review
  • Fundamentals of servers & CMS
  • Online publishing
  • Journalistic work 3: coverage

Assessments

  • Weblog
  • Review
  • Practical writing for the web exam
  • Review analysis
  • Weblog concepts

Creative Media Production

This module aims to position the discipline specific knowledge and skills acquired during the SAE Diploma within a wider industry, business and cultural context. The structure and operations of the culture industries are examined together with the meanings produced in the interplay between culture, cultural products and the consumer. The resulting implications for the pitching of creative media ideas and the marketing of creative media products are also considered. Students take their existing skills and adapt them for a range of markets, cultures and platforms, requiring students to understand other cultures and assimilate other disciplines into their practice.   

Indicative summary of topics

  • Structure and operation of the culture industries
  • Interplay between culture, cultural product and consumer:
  • Pitching and marketing of creative products
  • Related disciplines and their application to creative media practice:
  • Legal, contractual and ethical issues of creative media practice
  • Marketing and business studies
  • Music production
  • Basic principles of broadcasting
  • The potential of computer programming for advanced audio applications.


Projects

  • Practical research
  • Analytical essay
  • Business presentation


Knowledge
On successful completion of this module students will have acquired knowledge of:

  • The structure and operations of the culture industries
  • The interplay between culture and consumers of culture
  • Business, legal and ethical aspects of creative media activity
  • The development, pitching and marketing of creative media products within the framework of legal and cultural constraints
  • The principles of operation of large music studio equipment
  • The basic principles of broadcasting
  • Possible applications of computer programming for audio-related purposes

Skills
On successful completion of this module students will have developed skills in:

  • Developing a proposal in response to a creative media brief, with due consideration of financial, contractual and legal factors
  • Presenting a creative media pitch
  • Incorporating other disciplines into their creative media skill set
  • Producing music utilising contemporary recording, editing and mixing tools.

Advanced Cross-Media Publishing Practice

This module aims to position the discipline specific knowledge and skills acquired during the SAE Diploma within a wider industry, business and cultural context. The structure and operations of the culture industries are examined together with the meanings produced in the interplay between culture, cultural products and the consumer. The resulting implications for the pitching of creative media ideas and the marketing of creative media products are also considered. Students take their existing skills and adapt them for a range of markets, cultures and platforms, requiring students to understand other cultures and assimilate other disciplines into their practice.

Indicative summary of topics

 

  • Insights into media policy and economics
  • Media systems and markets
    • Online, viral and guerrilla marketing, basics of Search Engine Optimization (SEO) and communication strategies
    • Blog & Content Management Systems
  • Mobile content publishing, mobile tagging, location based services

Projects

  • Professional Development Analysis
  • Advanced Cross-Media Publishing Project
  • Production Analysis

Learning Outcomes

Knowledge
On successful completion of this module students will have acquired knowledge of:

  • Advanced Cross-Media production
  • Project development and management
  • Their continual professional development needs

Skills
On successful completion of this module students will have developed skills in:

  • Conceiving, developing, realizing and evaluating an advanced Cross-Media production
  • Making appropriate creative decisions in accordance with the legal, contractual and ethical requirements of a brief
  • Adapting their skills to the demands of the work place

610 / 620 - Major Project

This module is the culmination of the degree programme, enabling students to demonstrate the full range of their technical, creative and academic skills. The major project is self-generated and may take one of many different forms. The project is intended to demonstrate a range of advanced skills in accordance with the requirements of a substantial Bachelor of Arts or Bachelor of Science project. Through successful completion the student will also exhibit their capacity to conduct independent research and manage a large-scale venture.  

Entry Requirements

Entry Requirements

  • University entrance qualifaction (Abitur or similar)
  • Alternatively: minimum age of 18 years plus intermediate educational qualification and aptitude test
  • Own notebook computer for office work, theoretical tests and own notes from lectures
  • Language skills: students whose first language is not English will need a qualification that demonstrates competence in English; atleast Level B2
Fees & Funding

Payment Plans Full Time

  • Upfront: 4 payments, each at the beginnig of next semester
  • Standard: 24 payments, each at the beginning of month

Payment Plans Part Time

  • Upfront: 5/7 payments, each at the beginnig of each semester
  • Standard: 30/42 payments, each at the beginning of month

Financing Options

There are several options that may be available to you to help you finance your studies, such as;

  • STANDARD and UPFRONT payment plans
  • Student loans
  • Educational funds

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Careers

Career options

  • New Media Journalist
  • Cross-Media Producer
  • Corporate Blogger
  • Online Journalist
  • Social Media Manager
  • Marketing Manager
  • Content Manager
  • PR Consultant

Industry Sectors

  • Corporate Communications
  • Online Economy
  • Public Relations
  • Marketing
  • TV Stations
  • Radio
  • Journalism
* Following successful completion of the SAE Diploma, students may be eligible to enrol in a programme validated by Middlesex University and study towards an Honours degree. Applicants who meet certain entry requirements may apply on the full time mode of study. ± Not applicable for Non-EU residents. SAE Institute reserves the right to make revisions and changes to the information presented, in line with continuous improvement actions and stakeholder feedback.