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Content Creation & Online Marketing Diploma and Bachelor

You won’t be able to get your message across if you don’t tailor it to your target audience. In times of Instagram, blogs and mass entertainment, content is everything! That’s why it’s important to make messages come alive with content, to spread them on the right channels and to find the right allies. Are you communicative, do you work with multimedia, do you have a passion for social media and do you ask the right questions? Are you interested in communication and journalism? A professional qualification or academic degree in the Content Creation & Online Marketing Department prepares you for cross-media production with film, audio, photography, and the web. At the same time, we will introduce you to the principles of journalism and editorial working methods.
Lecturer photographs students from the Content Creation & Online Marketing department in photo shooting workshop

Content Creation & Online Marketing Department

The term Content Creation is becoming ubiquitous, but what does it actually involve? Online marketing is a powerful tool, but how does it really work? In the Content Creation & Online Marketing Department, you will learn the necessary skills to be able to work in these two fields. We’ll show you what’s important in storytelling, how to create videos, podcasts or graphics, and how to use social media effectively. And that’s not all – check out our curriculum to see if our academic degree is right for you!

Job profiles in the media industry

Our professional qualification provides you with the necessary tools to develop digital communication and marketing strategies. Journalistic work processes, content creation, networking and the improvement of writing skills are only a small part of our professional training. Digitization has opened up a multitude of different working fields in this area, ranging from working for an agency to running your own department in a company. Professional networking, multimedia skills and, of course, journalistic expertise are high in demand.

You can become a freelance professional or find employment in small and medium-sized companies or corporations. You will typically work in marketing departments, for advertising, PR, event and communication agencies, in product management, etc.

Long story short – write your own story and start studying at SAE Institute.
Interview recording in the Podcast Production unit of the Content Creation & Online Marketing department
Marketing Marketing Manager, PR Consultant, Online Marketing Manager, Marketing Assistant, Brand Manager
Content Creation Cross Media Producer, Social Media Manager, Content Manager, Community Manager, Media Manager
Journalism Video Journalist, Corporate Blogger, Online Editor

Content Creation & Online Marketing Students' Showreel

Content from the Content Creation & Online Marketing Curriculum

Visual Communication

photography, image editing & storytelling


blogging, content-management systems, server, SEO-optimized texts and editorial working methods


interview & podcast, interview techniques, field recording


film editing & storytelling, postproduction & dubbing, reports & documentaries


editorial planning, campaign planning, social media, marketing strategies, client focus


collaborative work processes in project work


financing, publication and marketing to target groups

Research & Development

research and analysis, project management and planning

Learning and studying
our four models

Academic courses and professional training start in March and September of each year. All our departments offer the same four options for learning and studying at SAE Institute:

Professional Qualification – Diploma

The SAE Diploma opens the door for a career in the creative industries in just 18 months. With a high practical component, you will acquire sound knowledge of the subject, and practical exercises will help you to develop technical skills at an early stage. The SAE Diploma offers professional technical training that equips students with strong, industry-relevant skills. Moreover, it facilitates flexible time management and a high degree of autonomy.

The newly launched Advanced Diploma is an ideal option for those who want to focus on the creation of a comprehensive and substantial portfolio. During the Advanced Diploma, you will complete an interdisciplinary or multi-semester project as part of a team, and you will learn about different aspects and issues associated with such projects. This will enable you to develop a deeper understanding of work processes and interconnecting fields while expanding the technical skills you acquired during the diploma.

Academic Degree – Bachelor

The Bachelor’s Degree is part of the “fast-track program” and takes 2 years to complete. This means you will be qualified faster, be able to enter the job market and start earning sooner. This option combines a compact full-time course with professional training. In addition to studying interdisciplinary content and research methods, practical exercises and projects will help you to gain technical and practical skills.

Thanks to its modular structure, the part-time Bachelor’s Degree allows students to be flexible and to study at their own pace. Professional and academic components are separated from each other and are taught in a complementary manner. As a rule, the Bachelor’s Degree in the part-time “extended model” is completed after 36 months; depending on your personal situation, the time can also be adjusted.

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