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Music Business
Diploma and Bachelor

Do you want to know how music becomes a success? Is your dream to have your own label and do you want to understand how the music business works? Our degree courses cover all aspects of the music industry. Start your professional qualification and turn your dreams into reality.
Music Business in Artist and Label meeting at the mixing desk in control room

Music Business Department

The Music Business program will introduce you to all relevant areas of the music industry. Among the aspects covered are business administration, law and management as well as the making of music videos, an electronic press kit and booking concerts.
It is especially important to us that students put into practice what they have learned. The Music Business Department equips you with the necessary skills to succeed in the music industry.

Job Profiles in the music industry

Whether it’s events or label work, the music industry is versatile and offers diverse opportunities for professionals to live their passion. It monetizes emotionally charged moments and reaches almost everyone as a consumer. The degree program is designed to equip you with solid skills to work in licensing, management or in the event industry. A professional qualification in the Music Business Department opens the door to a wide variety of careers.

Which path will you choose?
Music Business students record interview in radio studio for podcast production
Management Artist Manager, Music-Product Manager, Music Producer, A&R Manager
Events Booker, Ticket Agent, Event Manager, Tour Manager
Publishing Music publisher, Music Promoter, Music Editor, Music Journalist

Music Business
Students' Showreel

Content from the Music Business Curriculum

Music & Events Market

industry overview, distribution & music analysis, copyright collectives

Music Law

contracts, music copyright, distribution planning

Business & Marketing

accounting & financing, communication & project planning

Content Management

profile & image, release & media portfolio

Projekt & Workflow

events, artists & promotion


collaborative work processes in project work


financing, publication and marketing to target groups

Research & Development

research and analysis, project management and planning

Learning and studying
our four models

Academic courses and professional training start in March and September of each year. All our departments offer the same four options for learning and studying at SAE Institute:

Professional Qualification – Diploma

The SAE Diploma opens the door for a career in the creative industries in just 18 months. With a high practical component, you will acquire sound knowledge of the subject, and practical exercises will help you to develop technical skills at an early stage. The SAE Diploma offers professional technical training that equips students with strong, industry-relevant skills. Moreover, it facilitates flexible time management and a high degree of autonomy.

The newly launched Advanced Diploma is an ideal option for those who want to focus on the creation of a comprehensive and substantial portfolio. During the Advanced Diploma, you will complete an interdisciplinary or multi-semester project as part of a team, and you will learn about different aspects and issues associated with such projects. This will enable you to develop a deeper understanding of work processes and interconnecting fields while expanding the technical skills you acquired during the diploma.

Academic Degree – Bachelor

The Bachelor’s Degree is part of the “fast-track program” and takes 2 years to complete. This means you will be qualified faster, be able to enter the job market and start earning sooner. This option combines a compact full-time course with professional training. In addition to studying interdisciplinary content and research methods, practical exercises and projects will help you to gain technical and practical skills.

Thanks to its modular structure, the part-time Bachelor’s Degree allows students to be flexible and to study at their own pace. Professional and academic components are separated from each other and are taught in a complementary manner. As a rule, the Bachelor’s Degree in the part-time “extended model” is completed after 36 months; depending on your personal situation, the time can also be adjusted.

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