Music Business
Diploma and Bachelor
Music Business Department
The Music Business program will introduce you to all relevant areas of the music industry. Among the aspects covered are business administration, law and management as well as the making of music videos, an electronic press kit and booking concerts.
It is especially important to us that students put into practice what they have learned. The Music Business Department equips you with the necessary skills to succeed in the music industry.
Job Profiles in the music industry
Whether it’s events or label work, the music industry is versatile and offers diverse opportunities for professionals to live their passion. It monetizes emotionally charged moments and reaches almost everyone as a consumer. The degree program is designed to equip you with solid skills to work in licensing, management or in the event industry. A professional qualification in the Music Business Department opens the door to a wide variety of careers.
Which path will you choose?
Music Business
Students' Showreel
Excerpts from the curriculum
Our curriculum combines theory with practice: first you learn the basics of your field, then you apply them in real projects – with a focus on industry standards, interdisciplinary collaboration and market economy aspects. This is the best way to prepare for your career!
Industry Overview
Industry Structure, Blogging, Industry Intermediaries, Live Music Industry, Money Flows
Legislation and Contracts
Copyright Legislation, Contract Law, Contracts, Licensing, Negotiation, Sales, Royalties
Business Basics and Marketing
Start-ups, Funding, Marketing Strategies, Marketing Mix, Online Marketing, Elevator Pitch
Profiling and Content Management
Creation of Media Content, Branding Concepts, Music Production Workflows, Branding Materials
Industry Workflows
Key Players and Workflows in the Live Event Industry, Performance Contracts and Riders, Sponsorship, Touring
Possible Final Projects
Music Video shooting in cooperation with the film department or an external film production crew
Learning and studying
At the SAE Institute, you will find exactly the right model that suits your life situation, depending on the qualification you are aiming for. Whether vocational training, bachelor’s or master’s degree, part-time or full-time – we will accompany you on your way into the media industry.
Professional Qualification
The SAE Diploma provides you with the knowledge and skills you need to carry out work assignments from industry correctly and to a high standard in just 18 months. You will learn about modern hardware and software and current work processes, from the basics to specific applications, and put this knowledge into practice in exercises and projects. The SAE Diploma therefore provides you with the ideal preparation for a career in the creative industries.
The SAE Advanced Diploma builds on the SAE Diploma and expands it to include essential soft skills and market economy aspects. You will work on a larger team project and gain additional routine in your field. In addition, you will be confronted with teamwork and the organisation of team projects, which are an important part of today’s working world. The SAE Advanced Diploma is supplemented by business management aspects such as financial calculation of the project, implementation of project-specific marketing measures and considerations regarding possible distribution channels. This qualifies you for the planning and organisation of more complex media projects.
Academic Degree
Together with our partner university, the University of Hertfordshire in the United Kingdom, you can continue your studies from the SAE Advanced Diploma to a bachelor’s degree.
Interdisciplinary teaching is supplemented by topic-specific support in small groups by specialist lecturers from the Germany-Austria region. These formats take place online – but you continue to use the resources (equipment, facilities, assistance from other students) of your home campus for your projects.
In the Top Up Bachelor’s programme, your project ideas are taken to the next level under the supervision of the partner university. You will acquire additional specialised knowledge and skills and learn to approach creative projects in a structured and planned manner. You will take on the perspective of the creative director, contribute your skills to the project and organise additional people to help you turn your vision into reality.
The Bachelor Programme combines the SAE Diploma, the SAE Advanced Diploma and the Top Up Bachelor into one comprehensive programme. You will receive several intermediate qualifications, gradually qualifying you for your bachelor’s degree. Depending on your personal circumstances, the programme can be completed as a 24-month ‘Fast Track Programme’ on a full-time basis or as a 36-month ‘Extended Programme’ on a part-time basis.
