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BA/BSc (Hons) Music Business



With a focus on entrepreneurship this programme has been developed to encompass innovative business models for a digital age and provide you with the knowledge and skills in key aspects of the business of music, where the mantra ‘change equals opportunity’ holds true.

The course covers core aspects of the music industry ranging from cultural and historical perspectives, analysis and forecasting, legal frameworks and revenue streams to planning, budgeting, marketing and honing digital media skills across a wide variety of industry scenarios such as artist management, publishing, e-music and live event management.

The study programme consists of two courses, the well known and industry recognised SAE Music Business Diploma and the Bachelor level that provides you with additional skill sets and understanding of the creative industries, project management, intellectual property and specialised audio technique, leading to an internationally recognised BA/BSc (Hons) Music Business* degree, validated by Middlesex University, London.

The course is delivered full time where the standard duration is 96 weeks (24 months). This compact, fast-track study allows you to graduate quicker, and start your career earlier.

By studying this mode the the Audio Engineering Diploma modules are taught in parallel with the Bachelor-level lectures.

If you do not meet the entry requirements for full time studies, you can start with the Music Business Diploma.± Following successful completion of the SAE Diploma, students may be eligible to enrol in a programme validated by Middlesex University and study towards an Honours degree.





Acquin Siegel

In Partnership with Middlesex University

* This programme was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by Middlesex University.


Indicative summary of topics

  • Music economy
  • Basics of the publishing industry
  • Basics of the recording industry
  • Basics of music distribution
  • Basics of live music
  • History of music business
  • Cash flow
  • Management strategies
  • Music history
  • Music analysis
  • Social insurance for artists workshop
  • Music business growth workshop


  • Music analysis blog 1
  • Music analysis blog 2
  • Music analysis blog 3
  • Music analysis essay
  • Music analysis synopsis
  • Artist presentation
  • Music business presentation

Indicative summary of topics

  • Audio production
  • Artist branding
  • Press kit
  • Photography
  • Photo editing
  • Photography workshop
  • Photo editing workshop
  • Layout & design
  • Copyright
  • Music publishers
  • Contract law
  • Wordpress workshop
  • Press kit workshop


  • Publishing contract analysis
  • Copyright test
  • Creative project
  • Artist & track selection
  • Promotion photo
  • Publishing concept

Creative Media Production

This module aims to position the discipline specific knowledge and skills acquired during the SAE Diploma within a wider industry, business and cultural context. The structure and operations of the culture industries are examined together with the meanings produced in the interplay between culture, cultural products and the consumer. The resulting implications for the pitching of creative media ideas and the marketing of creative media products are also considered. Students take their existing skills and adapt them for a range of markets, cultures and platforms, requiring students to understand other cultures and assimilate other disciplines into their practice.   

Indicative summary of topics

  • Structure and operation of the culture industries
  • Interplay between culture, cultural product and consumer:
  • Pitching and marketing of creative products
  • Related disciplines and their application to creative media practice:
  • Legal, contractual and ethical issues of creative media practice
  • Marketing and business studies
  • Music production
  • Basic principles of broadcasting
  • The potential of computer programming for advanced audio applications.


  • Practical research
  • Analytical essay
  • Business presentation

On successful completion of this module students will have acquired knowledge of:

  • The structure and operations of the culture industries
  • The interplay between culture and consumers of culture
  • Business, legal and ethical aspects of creative media activity
  • The development, pitching and marketing of creative media products within the framework of legal and cultural constraints
  • The principles of operation of large music studio equipment
  • The basic principles of broadcasting
  • Possible applications of computer programming for audio-related purposes

On successful completion of this module students will have developed skills in:

  • Developing a proposal in response to a creative media brief, with due consideration of financial, contractual and legal factors
  • Presenting a creative media pitch
  • Incorporating other disciplines into their creative media skill set
  • Producing music utilising contemporary recording, editing and mixing tools.

Advanced Music Business (Law, Media and Communications)

This module allows you to flourish as a flexible entrepreneur with an enterprising edge. By building on previously acquired knowledge and skills you engage in more conceptually and technical advanced approaches to practices within the music industry. Examining tensions between creative application of technology and legal, contractual and ethical requirements of professional practice. You develop the ability to adapt knowledge and skill sets to specific needs based on situation specific analysis.

Indicative Summary of Topics

  • Music Industry Legislation
  • Business Legislation
  • Wider media and entertainment industry legislation
  • Financial structure and systems
  • Financial strategies and budgeting
  • Psychology and communication
  • Marketing and branding
  • Project development and management
  • Strategies for continuing professional development


  • Professional development and future analysis
  • Advanced music business project
  • Project Analysis

Learning Outcomes

On successful completion of this module students will have acquired knowledge of:

  • Common legal cases and what makes a watertight/sound contract
  • Music industry economics and revenue systems, business economic & financial structure, global economic trends, business start-ups and enterprise
  • A basic understanding of behavioral psychology, decision making processes and consumer trends
  • Concepts and subsections of marketing strategies and implementation
  • Standard procedure for project management and work-flows
  • Continual professional development needs

On successful completion of this module students should be able to:

  • Read and correctly interpret as well as conceive, write, develop, realise and evaluate advanced contracts
  • Plan budgets
  • Carry out business and sales communication, public relations
  • Plan and execute a complete marketing campaign
  • Define key goals, delegate tasks and time-line manage
  • Adapt their skills to the demands of the work place

610 or 620 - Major Project

This module is the culmination of the degree programme, enabling students to demonstrate the full range of their technical, creative and academic skills. The major project is self-generated and may take one of many different forms. The project is intended to demonstrate a range of advanced skills in accordance with the requirements of a substantial Bachelor of Arts or Bachelor of Science project. Through successful completion the student will also exhibit their capacity to conduct independent research and manage a large-scale venture.   

Entry Requirements

Entry Requirements

  • University entrance qualifaction (Abitur or similar)
  • Alternatively: minimum age of 18 years plus intermediate educational qualification and aptitude test
  • Own notebook computer for office work, theoretical tests and own notes from lectures
  • Language skills: students whose first language is not English will need a qualification that demonstrates competence in English; atleast Level B2
Fees & Funding

Payment Plans Full Time

  • Upfront: 4 payments, each at the beginnig of next semester
  • Standard: 24 payments, each at the beginning of month

Payment Plans Part Time

  • Upfront: 5/7 payments, each at the beginnig of each semester
  • Standard: 30/42 payments, each at the beginning of month

Financing Options

There are several options that may be available to you to help you finance your studies, such as;

  • STANDARD and UPFRONT payment plans
  • Student loans
  • Educational funds

Request a brochure for further information


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Career Options

  • Artist Manager
  • Studio Manager
  • PR Director
  • Music Journalist
  • Booking Agent
  • Royalty Analyst
  • Social Content Editor
  • Digital Strategist
  • Social Content Writer
  • Stage Manager
  • Tour Co-ordinator
  • Event Co-ordinator
  • Human Resource Manager
  • Tour promoter
  • Touring Manager
  • Event Manager
  • Marketing officer
  • Account Manager
  • Music Business Lawyer
  • Cruise Director

Industry Sectors

  • Music Label
  • Publishing 
  • Recording
  • Events
  • TV & Radio
* Applicants who meet certain entry requirements may apply on the full time mode of study. ±Not applicable for Non-EU residents) SAE Institute reserves the right to make revisions and changes to the information presented, in line with continuous improvement actions and stakeholder feedback.