Indicative summary of topics

• Fundamentals of camera & lighting
• Fundamentals of screenwriting
• History of filmmaking
• Pitch history film
• Fundamentals of film analysis
• Fundamentals of video editing
• Theory of montage
• Fundamentals of optics
• Set workshop
• Digital signal processing
• Image editing & visual communication
• Cutting
• Picture composition
• Colour theory & scenic lighting
• Video basics / media operating

Assessments

• Historic short film
• Camera & lighting
• Production report
• Historic short film pitch
• Cutting practice
• Practical scenic work

Indicative summary of topics

• Camera & lighting
• Direction
• Audio technology
• Voiceover
• Audio equipment and audio editing
• Small scenic production
• Theory & history of VFX
• Green screen
• Keying and colorgrading
• Compositing & animation
• VFX Supervising

Assessments

• Master plan
• Dailies production
• Rough cut
• Production
• Compositing practice
• Compositing test

Creative Media Practice

This module aims to position the discipline specific knowledge and skills acquired during the SAE Diploma within a wider industry, business and cultural context. The structure and operations of the culture industries are examined together with the meanings produced in the interplay between culture, cultural products and the consumer. The resulting implications for the pitching of creative media ideas and the marketing of creative media products are also considered. Students take their existing skills and adapt them for a range of markets, cultures and platforms, requiring students to understand other cultures and assimilate other disciplines into their practice.

Indicative summary of topics

• Structure and operation of the culture industries
• Interplay between culture, cultural product and consumer:
• Pitching and marketing of creative products
• Related disciplines and their application to creative media practice:
• Legal, contractual and ethical issues of creative media practice
• Marketing and business studies
• Music production
• Basic principles of broadcasting
• The potential of computer programming for advanced audio applications.

Projects

• Practical research
• Analytical essay
• Business presentation

Learning Outcomes

Knowledge
On successful completion of this module students will have acquired knowledge of:

• The structure and operations of the culture industries
• The interplay between culture and consumers of culture
• Business, legal and ethical aspects of creative media activity
• The development, pitching and marketing of creative media products within the framework of legal and cultural constraints
• The principles of operation of large music studio equipment
• The basic principles of broadcasting
• Possible applications of computer programming for audio-related purposes

Skills

• On successful completion of this module students will have developed skills in:
• Developing a proposal in response to a creative media brief, with due consideration of financial, contractual and legal factors
• Presenting a creative media pitch
• Incorporating other disciplines into their creative media skill set
• Producing music utilising contemporary recording, editing and mixing tools.

This module is the culmination of the degree programme, enabling students to demonstrate the full range of their technical, creative and academic skills. The major project is self-generated and may take one of many different forms. The project is intended to demonstrate a range of advanced skills in accordance with the requirements of a substantial Bachelor of Arts or Bachelor of Science project. Through successful completion the student will also exhibit their capacity to conduct independent research and manage a large-scale venture.