Content Creation & Online Marketing Diploma and Bachelor
Content Creation & Online Marketing Department
The term Content Creation is becoming ubiquitous, but what does it actually involve? Online marketing is a powerful tool, but how does it really work? In the Content Creation & Online Marketing Department, you will learn the necessary skills to be able to work in these two fields. We’ll show you what’s important in storytelling, how to create videos, podcasts or graphics, and how to use social media effectively. And that’s not all – check out our curriculum to see if our academic degree is right for you!
Job profiles in the media industry
Our professional qualification provides you with the necessary tools to develop digital communication and marketing strategies. Journalistic work processes, content creation, networking and the improvement of writing skills are only a small part of our professional training. Digitization has opened up a multitude of different working fields in this area, ranging from working for an agency to running your own department in a company. Professional networking, multimedia skills and, of course, journalistic expertise are high in demand.
You can become a freelance professional or find employment in small and medium-sized companies or corporations. You will typically work in marketing departments, for advertising, PR, event and communication agencies, in product management, etc.
Long story short – write your own story and start studying at SAE Institute.
Content Creation & Online Marketing Students' Showreel
Excerpts from the curriculum
Our curriculum combines theory with practice: first you learn the basics of your field, then you apply them in real projects – with a focus on industry standards, interdisciplinary collaboration and market economy aspects. This is the best way to prepare for your career!
Photographic Storytelling
Writing Styles, Principles of Design, Composition and Photography, Concept and Pre-Production
Communication Design
Layout & Web Design Basics, Web Publishing and Content Management Systems, User Experience Design
Audio Interview and Podcasting
Recording of Sound Effects and Ambience, Audio Post-Production, Podcasting, Sound Branding
Video Production
Green Screen and Keying, Video Editing, Colour Grading, Motion Graphics, On Air Screen Design, Video Publishing
Industry Workflows
Planning and Execution of an Online Marketing Campaign, Tracking and Analysis of the Results
Possible Final Projects
Independent Implementation and Creation of Content for the Publishing & Promotion Channels
Learning and studying
At the SAE Institute, you will find exactly the right model that suits your life situation, depending on the qualification you are aiming for. Whether vocational training, bachelor’s or master’s degree, part-time or full-time – we will accompany you on your way into the media industry.
Professional Qualification
The SAE Diploma provides you with the knowledge and skills you need to carry out work assignments from industry correctly and to a high standard in just 18 months. You will learn about modern hardware and software and current work processes, from the basics to specific applications, and put this knowledge into practice in exercises and projects. The SAE Diploma therefore provides you with the ideal preparation for a career in the creative industries.
The SAE Advanced Diploma builds on the SAE Diploma and expands it to include essential soft skills and market economy aspects. You will work on a larger team project and gain additional routine in your field. In addition, you will be confronted with teamwork and the organisation of team projects, which are an important part of today’s working world. The SAE Advanced Diploma is supplemented by business management aspects such as financial calculation of the project, implementation of project-specific marketing measures and considerations regarding possible distribution channels. This qualifies you for the planning and organisation of more complex media projects.
Academic Degree
Together with our partner university, the University of Hertfordshire in the United Kingdom, you can continue your studies from the SAE Advanced Diploma to a bachelor’s degree.
Interdisciplinary teaching is supplemented by topic-specific support in small groups by specialist lecturers from the Germany-Austria region. These formats take place online – but you continue to use the resources (equipment, facilities, assistance from other students) of your home campus for your projects.
In the Top Up Bachelor’s programme, your project ideas are taken to the next level under the supervision of the partner university. You will acquire additional specialised knowledge and skills and learn to approach creative projects in a structured and planned manner. You will take on the perspective of the creative director, contribute your skills to the project and organise additional people to help you turn your vision into reality.
The Bachelor Programme combines the SAE Diploma, the SAE Advanced Diploma and the Top Up Bachelor into one comprehensive programme. You will receive several intermediate qualifications, gradually qualifying you for your bachelor’s degree. Depending on your personal circumstances, the programme can be completed as a 24-month ‘Fast Track Programme’ on a full-time basis or as a 36-month ‘Extended Programme’ on a part-time basis.
