Content Creation & Online Marketing

Content Creation Icon

Content Creation & Online Marketing

Are you communicative, do you work with multimedia and do you ask the right questions? Then the field of Content Creation & Online Marketing is right for you!

Today, digital reporting is at the heart of modern journalism. Professional networking, multimedia competence and, above all, editorial expertise are in demand. A professional qualification or professional development in the field of Content Creation & Online Marketing opens the door to a career as an online journalist, corporate blogger, PR consultant, social-media editor or video journalist, to name just a few.

Course content (excerpts from the curriculum)

Visual communication

photography, image editing & storytelling

Communication design

blogging & social media, content management & search-engine optimization

Audio

interview & podcast, interview techniques, field recording

Video

film editing & storytelling, postproduction & dubbing, reports

Project & Workflow

editorial planning, public relations, PR, client focus

Teamwork

collaborative work processes in project work

Marketing

financing, publication and marketing to target groups

Research & Development

research and analysis, project management and planning

 

Job profiles in content production & marketing

Marketing

Marketing Manager, PR Consultant, Online Marketing Manager

Content Creation

Cross-Media Producer, Social-Media Manager, Content Manager

Journalism

Video Journalist, Corporate Blogger, Online Editor

Learn and study

Course starts: March and September

Diploma: Professional training / Professional development

Bachelor: Full-time degree / Part-time degree

Master: Specialization / Professional qualification

24-Month Full-Time Degree
The Bachelor’s Degree is part of the “fast-track program” and takes 2 years to complete. This means, you will be qualified faster, be able to enter the job market and start earning sooner. This option combines a compact full-time course with professional training. In addition to studying interdisciplinary content and research methods, practical exercises and projects will help you to gain technical and practical skills.
36-Month Part-Time Degree
Thanks to its modular structure, the part-time Bachelor’s Degree allows students to be flexible and to study at their own pace. Professional and academic components are separated from each other and are taught in a complementary manner. As a rule, the Bachelor’s Degree in the part-time “extended model” is completed after 36 months; depending on your personal situation, the time can also be adjusted.
18-Month Professional Training
The SAE Diploma opens the door for a career in the creative industries in just 18 months. With a practical component of 75%, you will acquire sound knowledge of the subject, and practical exercises will help you to develop technical skills at an early stage. The SAE Diploma offers professional technical training that equips students with strong, industry-relevant skills. Moreover, it facilitates flexible time management and a high degree of autonomy.
18-Month Professional Development
Thanks to our flexible schedule, it will be easy for you to combine professional development with your current job. The part-time version of the 18-month SAE Diploma not only opens up new perspectives and professional fields, but also allows working students to gain sound expertise and practical skills at the cutting edge of technology.

Admission requirements

Own notebook with internet access for theory tests, online lectures and lecture notes

For Bachelor’s Degree: high-school diploma/vocational diploma; alternatively: minimum age of 18 years & intermediate school-leaving certificate & assessment of suitability for studies

For Diploma: high-school diploma/vocational diploma; alternatively: minimum age of 17 years & intermediate school-leaving certificate

 

Your career advisor at the Campus Vienna


Our career advisors on campus will show you the opportunities within SAE during an on-site visit and inform you about departments, course content as well as job prospects and are happy to answer all your questions individually.

Choose a campus to view its corresponding contact information.


Become part of the successful community yourself

Take a look behind the scenes in a workshop at the campus of your choice or in an online session.