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Music Business at SAE Institute Wien

The Music Business program is just as lively and interdisciplinary as the music industry itself. Music meets business management, legal basics and networking. The combination of practical experience and sound theoretical knowledge guarantees an exciting professional life in one of the most moving areas of the media industry.

What do you learn at SAE Institute?

In an optimal combination of theory and practice, you will develop the necessary skills to gain a foothold in the music industry. You will learn to recognize the most important players in the music industry, to track and optimize money flows, and to conduct negotiations at eye level. Our lecturers are experienced in the industry, share their many years of expertise with you and help you to build your own network.

For whom is the Music Business faculty suitable?

The Music Business major is designed for people who love music, want to develop a basic understanding of music production, and want to get into the business behind it. While creativity can be given free rein in the areas of marketing and promotion, business administration offers the opportunity to exercise one’s knack for numbers and strategic thinking.

Career­prospects in Music Business

The music industry is diverse and your entry into the music business offers you many different career opportunities. From working in agencies for artists, to event management and jobs in promotion and publishing, many doors are open to you. In addition, you will gain the knowledge and experience of our lecturers to start your own music label.
Management Artist Manager, Music-Product Manager, Music Producer, A&R Manager
Events Booker, Ticket Agent, Event Manager, Tour Manager
Publishing Music publisher, Music Promoter, Music Editor, Music Journalist

Have we awakened your passion?

Music Business
Students' Showreel

Structure of our Music Business Curriculum

Our Film Production curriculum is composed of the following modules:

Music & Events Market

Music Law

Business & Marketing

Content Management

Projekt & Workflow




A detailed description of the individual modules, including their main topics, is available in our brochure

Learning and studying
at SAE Institute Wien

In March and September, you can start your vocational training or your studies with us. You have the same opportunities to learn and study with us in all our departments:

Professional Qualification – Diploma

In 18 months, the SAE Diploma lays the foundation for your professional entry into the creative industries. A high proportion of practical work enables a sound knowledge of the subject, and many practical applications train your own technical skills at an early stage. Accordingly, this makes the SAE Diploma a technical vocational training with strong industry relevance, flexible time management and a high degree of self-determination

For those who focus on a comprehensive and meaningful portfolio, the newly introduced Advanced Diploma is a very good addition. In addition to an interdisciplinary or cross-semester project as part of a team, this learning section also examines the aspects that are involved in such projects. In this way, you develop a broader view of work processes and interrelationships, while at the same time deepening your technical skills. As a result, you add value to your diploma.

Academic Degree – Bachelor

The study regulations provide for two course parts, the prestigious and industry-recognized Diploma, and an undergraduate part, where additional skills are learned and areas such as creative industry processes, project management, copyright and special techniques are covered. The program culminates in an internationally recognized BA/BSc (Hons), validated by the University of Hertfordshire in London. The standard period of study for the BA/BSc (Hons) including the Diploma is 36 months.

Follow your passion into the music business

For information on the prices of our educational offerings and a detailed study structure, please refer to our online brochure.
For any further questions, please contact our experienced educational advisors. They will be happy to help you with your decision.
Our free workshops will prepare you for your path in the music industry and give you your first taste of campus life at the SAE Institute.
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