Music Business

Music Business Icon

Music Business

Are you passionate about music, well organized, and are you looking to get in contact with artists and bands? Then you were born to be a booker or a music or artist manager!

The music industry is made up of numerous players, it monetizes emotionally charged moments and reaches almost everyone as a consumer. A professional qualification or professional development in the field of Music Business opens the door to a career with music publishers and labels or in the areas of artist management, event management, music licensing, music distribution or music promotion, to name just a few.

Course content (excerpts from the curriculum)

Music & Events Market

industry overview, distribution & music analysis, copyright collectives

Music law

contracts, music copyright, distribution planning

Business & Marketing

accounting & financing, communication & project planning

Content management

profile & image, release & media portfolio

Project & Workflow

events, artists & promotion


collaborative work processes in project work


financing, publication and marketing to target groups

Research & Development

research and analysis, project management and planning


Job profiles in the music industry


Artist Manager, Music-Product Manager, Music Producer, A&R Manager


Booker, Ticket Agent, Event Manager, Tour Manager


Music publisher, Music Promoter, Music Editor, Music Journalist

Learn and study

Course starts: March and September

Diploma: Professional training / Professional development

Bachelor: Full-time degree / Part-time degree

Master: Specialization / Professional qualification

18 months Diploma
The SAE Diploma provides the foundation for a career in the audio industry in 18 months. With a practical part of 80%, it enables a profound knowledge of the industry and many practical application studies train the own technical skills at an early stage. This makes the SAE Diploma a technical professional education with strong industry relevance, flexible time management and a high level of self-design.
18 months Bachelor
The study program includes two course parts, the prestigious and industry-recognized Diploma, and a BachelorĀ“s degree part where additional skills are learned and fields such as creative industry processes, project management, copyright and special techniques are taught. The program will lead to an internationally recognized BA/BSc (Hons) degree, validated by the University of Hertfordshire in London. The normal duration of study for the BA/BSc (Hons) including the Diploma is 36 months.

Admission requirements

Own notebook with internet access for theory tests, online lectures and lecture notes

For Bachelor: The admission requirement for our BA/BSc (Hons) bachelorĀ“s degree program is the successful completion of the diploma.

For Diploma: completed secondary school or Matura, minimum age: 18 years, obligatory advisory talk.


Your career advisors at campus Vienna





Our career advisors on campus will show you the opportunities within SAE during an on-site visit and inform you about departments, course content as well as job prospects and are happy to answer all your questions individually.

Become part of the successful community yourself

Take a look behind the scenes in a Workshop at the campus of your choice or in an online session.