Music Business

Do you have a passion for music? Are you a good organiser and want to have contact to artists and bands? Than you might be a born music or arts manager, or a natural booker.


Music Business Diploma



You are looking for a solid and swift entry in a new career, or you want to further develop your career in the music and events field? A Music Business Diploma will qualify you for jobs in the fields of artists' management, concert and event organisation, music distribution, or for employment at a music label or publisher.

There will be five hours of theoretical classroom study per week, in combination with a recommedned 20 hours a week of practical training, to earn an internationally-recognised SAE diploma withiun two years. With this balance of theory and practical applications students will also be able to collect valuable work experience for their future careers.





International certification in accordance with ISO 9001



Module 1: Introduction - Music Industry

  • Overview Music Industry
  • Introduction to the Publishing-, Recording- & Live Industry
  • Music Distribution
  • History of the Music Industry
  • Streaming Economy
  • Music Management
  • Music Analysis

Module 2: Artists & Repertoire

  • Audio Production
  • Basics Photography & Image Editing
  • Layout & Design
  • Artist Branding
  • Copyright
  • Music Publishing
  • Contracts

Module 3: Marketing, Business & Law

  • Business Management Basics
  • Marketing Basics
  • Business Law
  • Communication
  • Sales Presentation

Module 4: Corporate Management

  • Basic Terms of Management
  • Business Start-Ups
  • Online Marketing & SEO
  • Music Exploitation on Online Platforms
  • Strategic Marketing

Module 5: Media Production

  • Audio Effects
  • Sequencing
  • Arrangement & Remix
  • Camera & Light
  • Video Editing
  • Storyboarding

Module 6: Event- & Project Management

  • Planning & Organization of a Live Music Event
  • Merchandising
  • Product & Service Conception
  • Touring
Entry Requirements

Entry Requirements:

  • Minimum age 18 years 
  • The admission must be completed by a positive completion of the 9th grade
  • You're required to bring your own laptop
  • Admission interview
Fees & Funding
  • Prepayment: 1 payment at the start of the course.
  • Standard Payment:  18 payments, each due at the beginning of each month.
  • Bank financing in certain cases.

Field of Work

  • Artists' Manager,
  • A&R Manger,
  • Product Manager for Music,
  • Music Producer,
  • Booker,
  • Event Manager,
  • Tour Manager,
  • Music Publkisher,
  • Music Promoter,
  • Music Journalist,
  • Ticket Agent,
  • Entertainment Manager
  • Label,
  • Music Distribution,
  • Event Marketing,
  • Music Publishing
Das SAE Institute behält sich das Recht vor, im Zuge kontinuierlicher Verbesserungsmaßnahmen und im Einklang mit dem Feedback der Interessenvertreter Überarbeitungen und Änderungen der hier vorliegenden Informationen vorzunehmen.