Music Business

Do you have a passion for music? Are you a good organiser and want to have contact to artists and bands? Than you might be a born music or arts manager, or a natural booker.


BA/BSc (Hons) Music Business



This studies programme was developed with a focus on how to build and lead a professional operation and to develop an innovative business and administrative model for the digital age. Graduates will have acquired the basic skills and knowledge for a career in the music business.

The studies programme has a focus on the basic aspects of the music industry. This includes cultural and historical perspectives, analyses amd prognostication, legal frameworks, and developing sources of revenue., It will also focus on planning strategies, formulating a budget, and marketing in various industry scenarios, including artist management, publishing, e-music and live event management.

This studies programme has two different curricula. One results in the respected and from the industry recognised SAE Music Business Diploma. The other is a BA/BSc (Hons) Music Business* which offers additional skills and a focus on aspects of the field such as processes in the creative economy, project management, copyright law, and other special topicxs relating to the music industry. This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.

The period of study for a degree in BA/BSc is 42 months.

Academic Levels at the SAE Institute





International certification in accordance with ISO 9001


In Partnership with Middlesex University

* This programme was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by Middlesex University.

In accordance with the accreditation and inclusion of SAE in the Austrian registration directory pursuant to ยง 27 HS-QSG (Higher Education Quality Assurance Act) for the implementation of study operations in Austria, we would like to point out that no determination of equivalence with Austrian studies and corresponding Austrian academic degrees is associated with this.


Module 1: Introduction - Music Industry

  • Overview Music Industry
  • Introduction to the Publishing-, Recording- & Live Industry
  • Music Distribution
  • History of the Music Industry
  • Streaming Economy
  • Music Management
  • Music Analysis

Module 2: Artists & Repertoire

  • Audio Production
  • Basics Photography & Image Editing
  • Layout & Design
  • Artist Branding
  • Copyright
  • Music Publishing
  • Contracts

Module 3: Marketing, Business & Law

  • Business Management Basics
  • Marketing Basics
  • Business Law
  • Communication
  • Sales Presentation

Module 4: Corporate Management

  • Basic Terms of Management
  • Business Start-Ups
  • Online Marketing & SEO
  • Music Exploitation on Online Platforms
  • Strategic Marketing

Module 5: Media Production

  • Audio Effects
  • Sequencing
  • Arrangement & Remix
  • Camera & Light
  • Video Editing
  • Storyboarding

Module 6: Event- & Project Management

  • Planning & Organization of a Live Music Event
  • Merchandising
  • Product & Service Conception
  • Touring

Module 7: Information, Communication & Professional Media Practice

  • Job Portfolio / Master CV
  • Overview of the Media and Game Industry
  • Creative Industries
  • Media Analysis
  • Presentation Techniques
  • Time Management
  • Project Management
  • Scientific Work
  • Editorial Formating
  • Theory of Learning
  • Comparative Discussion Paper

Module 8: Marketing, Business Planning & Law

  • Business Management Basics
  • Project & Team Management
  • Specialty Lectures
  • Business & Management Basics
  • Product & Service Development
  • Market Analysis, Target Group Analysis
  • Marketing (Branding, Pricing Policy, Distribution Policy, Communication Policy)
  • Business Management Basics (Forms of Enterprise, Entrepreneurship, Bookkeeping, Cost and Performance Accounting, Taxes)
  • Pitching
  • Contract Law
  • Copyright
  • Licensing
  • Professional Business Practice

Module 9: Research Practice & Society

  • Analysis Methods
  • Cultural Theories
  • Trends & Currents
  • Creativity Techniques
  • Various Major Project Proposal Review Dates
  • Works Studies / Literature
  • Presentations of Ideas, Creative Input & Major Project Proposal

Module 10: Advanced Specialized Project

  • Realisation of a team project
  • Project Planning & Project Management
  • Resource Planning
  • Time & Team Management
  • Presentation, Constructive Criticism & Reporting
  • Self-Assessment & Self-Evaluation

Module 11: Major Project

  • Targeted development of an industry-relevant media project or research work
  • Research of the current state of knowledge
  • Development of an appropriate methodology
  • Carrying out the production or research
  • Evaluation and interpretation of the results
  • Final thesis presentation
Entry Requirements
  • Admission requirements for our BA/BSc (Hons) Music Business* is first and foremost the successful completion of the Diploma. This requires a minimum age of 18 years.
  • The admission must be completed by a positive completion of the 9th grade.
  • It is necessary to bring your own laptop.
Fees & Funding
  • Prepayment: 2 payments at the beginning of each course (beginning diploma, beginning of Bachelor)
  • Standard: 36 payments on the 1st of the month

Careers in the Music Industry

  • Management
  • Artist Manager
  • Product Manager for Music
  • Music Producer
  • A&R manager
  • Event Manager
  • Booker
  • Tour Manager
  • Music Publisher
  • Music Promoter
  • Music Journalist
  • Label Manager