Media & Communication

At the heart of every human enterprise are stories and the technologies that allow us to tell them. This is your time.


Cross Media Production Diploma



Cross-Media Production at the SAE Institute is a top-quality and timely creative studies program which provides a clear focus in the fields of merketing media techniques and journalism. Graduates of the program will be able to produce and install both digital and analogue productions on all available platforms.

The instructors for this program - film producers, veterans of prominent agencies, influencers, successful bloggers and journalists - are all professionals. In addition to topical and current educational content, students will also be taught how to apply various marketing strategies with the latest technology. At the SAE, networking is one of the most important aspects of a student's everyday. In additional to quality educational content, our new campus offers students the ideal location to interact with other players in media and the creative arts.

Cross-Media at the SAE: Your Studies Are Just The Beginning!

Studies towards a diploma require an estimated five hours of theoretical instruction a week. This is in addition to the recommended 20 to 25 hours a week in practical instruction and training. This is all aimed at earning a recognized SAE diploma in two years. Through a combination of theory and practical applications, students can collect job experience (for example, internships or part-time work in the events or sound production fields.) which will later help themsecure employment in the field of their choice.





International certification in accordance with ISO 9001



Module 1: Photo Reportage

  • Journalism 1
  • Basic Layout and Visual Language
  • Digital Photography and Lighting
  • Digital Image Editing
  • Storytelling
  • Media and Copyright Law
  • Media Ethics
  • Photography and Social Media

Module 2: Journalistic Writing & Online Publishing

  • Design Tools and Screen Design
  • Server Basics and CMS
  • HTML & CSS
  • Online Publishing
  • Online Marketing 1
  • Wordpress
  • Journalism 2

Module 3: Audio Interview & Podcast

  • Audio Production & Podcasting
  • Signal Flow
  • Advertising & Sound Branding
  • Journalism 3
  • Proofreading & Legal Aspects
  • Sound Design & Synchronization
  • Audio Post Production & Publishing

Module 4: Video Reportage & Publishing

  • Composition and Planning of Video Contributions
  • Mounting Theory & Imagery in the Moving Image
  • Video Basics & Formats
  • Video Camera, Light and Grip
  • Video Editing
  • Color Correction
  • Motion Graphics
  • Video Publishing
  • Videos for Social Media

Module 5: Creative Production (Online Marketing)

  • Introduction to Marketing Fundamentals
  • Press kit
  • Online Marketing 2
  • Social Media Marketing
  • Influencer Marketing
  • Guerilla Marketing
  • Campaign Design
  • Editorial Schedule
  • Time Schedule & Budgeting
  • Tracking & Analysis
  • Marketing Communication
  • E-Commerce

Module 6: Publishing Practice & Advance Techniques:

  • Public Relations
  • Copywriting
  • Corporate Identity
  • Multi-Channel Publishing & Self Promotion
  • Presentation Techniques & Pitch
  • Audio & Video Streaming
Entry Requirements

Entry Requirements:

  • Minimum age 18 years 
  • The admission must be completed by a positive completion of the 9th grade
  • Admission interview
Fees & Funding

• Upfront: 1 payment at the beginning of the course
• Standard: 18 Payments per 1st of the month
• Financing via home savings loans in individual cases possible


Career options

  • New Media Journalist
  • Cross-Media Producer
  • Corporate Blogger
  • Online Journalist
  • Social Media Manager
  • Marketing Manager
  • Content Manager
  • PR Consultant
Das SAE Institute behält sich das Recht vor, im Zuge kontinuierlicher Verbesserungsmaßnahmen und im Einklang mit dem Feedback der Interessenvertreter Überarbeitungen und Änderungen der hier vorliegenden Informationen vorzunehmen.