Media & Communication

At the heart of every human enterprise are stories and the technologies that allow us to tell them. This is your time.


BA/BSc (Hons) Media Production and Publishing



BA/BSc (Hons) Media Production and Publishing* at the SAE Institute is a top-quality and timely creative studies program which provides a clear focus in the fields of marketing, media techniques and journalism. Graduates of the program will be able to produce and install both digital and analogue productions on all available platforms.

The instructors for this program - film producers, veterans of prominent creative agencies, influencers, successful bloggers and journalists - are all professionals. In addition to topical and current educational content, students will also be taught how to  apply various marketing strategies with the latest technologies. AT the SAE, networking is one of the most important aspects of a student's everyday life. In addition to quality educational content, our new campus offers our students the ideal location to interact with other players in the media and the creative arts.

Cross-Media at the SAE: Your Studies Are Just The Beginning!

The BA/BSc (Hons) Media Production and Publishing* was created specifically for the changingdemands in the fields of journalism, PR and communications with regards to image design, audio production, video production, web programming and online publishing.





International certification in accordance with ISO 9001


In Partnership with Middlesex University

* This programme was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by Middlesex University.

In accordance with the accreditation and inclusion of SAE in the Austrian registration directory pursuant to ยง 27 HS-QSG (Higher Education Quality Assurance Act) for the implementation of study operations in Austria, we would like to point out that no determination of equivalence with Austrian studies and corresponding Austrian academic degrees is associated with this.


Module 1: Photo Reportage

  • Journalism 1
  • Basic Layout and Visual Language
  • Digital Photography and Lighting
  • Digital Image Editing
  • Storytelling
  • Media and Copyright Law
  • Media Ethics
  • Photography and Social Media

Module 2: Journalistic Writing & Online Publishing

  • Design Tools and Screen Design
  • Server Basics and CMS
  • HTML & CSS
  • Online Publishing
  • Online Marketing 1
  • Wordpress
  • Journalism 2

Module 3: Audio Interview & Podcast

  • Audio Production & Podcasting
  • Signal Flow
  • Advertising & Sound Branding
  • Journalism 3
  • Proofreading & Legal Aspects
  • Sound Design & Synchronization
  • Audio Post Production & Publishing

Module 4: Video Reportage & Publishing

  • Composition and Planning of Video Contributions
  • Mounting Theory & Imagery in the Moving Image
  • Video Basics & Formats
  • Video Camera, Light and Grip
  • Video Editing
  • Color Correction
  • Motion Graphics
  • Video Publishing
  • Videos for Social Media

Module 5: Creative Production (Online Marketing)

  • Introduction to Marketing Fundamentals
  • Press kit
  • Online Marketing 2
  • Social Media Marketing
  • Influencer Marketing
  • Guerilla Marketing
  • Campaign Design
  • Editorial Schedule
  • Time Schedule & Budgeting
  • Tracking & Analysis
  • Marketing Communication
  • E-Commerce

Module 6: Publishing Practice & Advance Techniques:

  • Public Relations
  • Copywriting
  • Corporate Identity
  • Multi-Channel Publishing & Self Promotion
  • Presentation Techniques & Pitch
  • Audio & Video Streaming

Module 7: Information, Communication & Professional Media Practice

  • Job Portfolio / Master CV
  • Overview of the Media and Game Industry
  • Creative Industries
  • Media Analysis
  • Presentation Techniques
  • Time Management
  • Project Management
  • Scientific Work
  • Editorial Formating
  • Theory of Learning
  • Comparative Discussion Paper

Module 8: Marketing, Business Planning & Law

  • Business Management Basics
  • Project & Team Management
  • Specialty Lectures
  • Business & Management Basics
  • Product & Service Development
  • Market Analysis, Target Group Analysis
  • Marketing (Branding, Pricing Policy, Distribution Policy, Communication Policy)
  • Business Management Basics (Forms of Enterprise, Entrepreneurship, Bookkeeping, Cost and Performance Accounting, Taxes)
  • Pitching
  • Contract Law
  • Copyright
  • Licensing
  • Professional Business Practice

Module 9: Research Practice & Society

  • Analysis Methods
  • Cultural Theories
  • Trends & Currents
  • Creativity Techniques
  • Various Major Project Proposal Review Dates
  • Works Studies / Literature
  • Presentations of Ideas, Creative Input & Major Project Proposal

Module 10: Advanced Specialised Project

  • Realisation of a team project
  • Project Planning & Project Management
  • Resource Planning
  • Time & Team Management
  • Presentation, Constructive Criticism & Reporting
  • Self-Assessment & Self-Evaluation

Module 11: Major Project

  • Targeted development of an industry-relevant media project or research work
  • Research of the current state of knowledge
  • Development of an appropriate methodology
  • Carrying out the production or research
  • Evaluation and interpretation of the results
  • Final thesis presentation
Entry Requirements
  • Admission requirements for our Bachelor degree BA/BSc (Hons) Media Production and Publishing* is first and foremost the successful completion of the Diploma. This requires a minimum age of 18 years.
  • The admission must be completed by a positive completion of the 9th grade.
  • It is necessary to bring your own laptop.
Fees & Funding
  • Prepayment: 2 payments at the beginning of each course (beginning diploma, beginning of Bachelor)
  • Standard: 36 payments on the 1st of the month

Career options

  • Online journalist
  • Social media manager
  • PR Referent
  • Video journalist
  • Online editor
  • Writer
  • Social Communications Specialist
  • Corporate blogger
  • Marketingmanager
  • Content Manager
  • Marketing assistant
  • Cross Media Producer
  • New Media Journalist


  • Corporate Communications
  • Online Economy
  • Public Relations
  • Marketing
  • TV Stations
  • Radio
  • Journalism