Media & Communication

At the heart of every human enterprise are stories and the technologies that allow us to tell them. This is your time.


BA/BSc (Hons) Media Production and Publishing



BA/BSc (Hons) Media Production and Publishing* at the SAE Institute is a top-quality and timely creative studies program which provides a clear focus in the fields of marketing, media techniques and journalism. Graduates of the program will be able to produce and install both digital and analogue productions on all available platforms.

The instructors for this program - film producers, veterans of prominent creative agencies, influencers, successful bloggers and journalists - are all professionals. In addition to topical and current educational content, students will also be taught how to  apply various marketing strategies with the latest technologies. AT the SAE, networking is one of the most important aspects of a student's everyday life. In addition to quality educational content, our new campus offers our students the ideal location to interact with other players in the media and the creative arts.

Cross-Media at the SAE: Your Studies Are Just The Beginning!

The BA/BSc (Hons) Media Production and Publishing* was created specifically for the changingdemands in the fields of journalism, PR and communications with regards to image design, audio production, video production, web programming and online publishing.






In Partnership with Middlesex University

* This programme was developed and is delivered and assessed by SAE Institute, awarded by and quality assured by Middlesex University.

  • Journalism 1
  • Basic Layout and Visual Language
  • Digital Photography and Lighting
  • Digital Image Editing
  • Storytelling
  • Media and Copyright Law
  • Media Ethics
  • Photography and Social Media
  • Design Tools and Screen Design
  • Server Basics and CMS
  • HTML & CSS
  • Online Publishing
  • Online Marketing 1
  • Wordpress
  • Journalism 2

Topic Overview

  • Portfolio Development/Master CV
  • Overview of the Multi-Media Industry
  • Job Application Portfolio
  • Creative Economy
  • Media Analysis
  • Presenation Techniques
  • Time Management
  • Project Management
  • Academic Methodologies
  • Basic Text Production
  • Applied Learning
  • Professional Articles (also Diploma)
  • Audio Production and Podcasting
  • Signal Flow
  • Advertising and Sound Branding
  • Journalism 3
  • Proofreading and Legal Aspects
  • Sound Design & Synchronization
  • Audio Post Production & Publishing
  • Composition and planning of video contributions
  • Mounting theory and imagery in the moving image
  • Video Basics & Formats
  • Video camera, light and grip
  • Video Editing
  • Color Correction
  • Motion graphics
  • Video publishing
  • Videos for social media

Topic Overview

  • Business and Management Basics
  • Product and Service Development
  • Market Analysis with Target Groups
  • Marketing (Brand Building, Pricing Policies, Distribution Policies, Communication Policies)
  • Business basics (corporate forms, entrepreneurship, accounting, cost and performance accounting taxes)
  • pitch creation
  • contract law
  • licensing
  • Professional Business Practice
  • Introduction to Marketing Fundamentals
  • Marketing, Ethics & Psychology
  • Quantitative and qualitative market research
  • Trend research
  • Statistics
  • Marketing communication
  • Guerilla Strategies
  • Online Marketing 2
  • Schedule & Budgeting
  • Campaign design
  • Public relations
  • Corporate identity
  • Multi-Channel Publishing & Self Promotion
  • Presentation techniques & pitch

Topic Overview

  • Analysiss
  • Cultural Theories
  • Trends
  • Creativity Techniques
  • Several Major Project Proposal Review Dates
  • Literature
  • Presentations of ideas and Major Project Proposal

Topic Overview

  • Implementation of a team project
  • Project planning and project management
  • Resource Planning
  • Time and Team Management
  • Presentation, constructive criticism and reporting
  • Self-assessment and self-evaluation

Topic Overview

  • Targeted development of an industry-relevant media project or research work
  • Research of the current state of knowledge
  • Development of a useful methodology
  • Execution of the media production or the research project
  • Evaluation and interpretation of the results
  • Presentation of the thesis
Entry Requirements
  • Admission requirements for our Bachelor degree BA/BSc (Hons) Media Production and Publishing* is first and foremost the successful completion of the Diploma. This requires a minimum age of 18 years.
  • The admission must be completed by a positive completion of the 9th grade.
  • It is necessary to bring your own laptop.
Fees & Funding
  • Prepayment: 2 payments at the beginning of each course (beginning diploma, beginning of Bachelor)
  • Standard: 42 payments on the 1st of the month

Career options

  • Online journalist
  • Social media manager
  • PR Referent
  • Video journalist
  • Online editor
  • Writer
  • Social Communications Specialist
  • Corporate blogger
  • Marketingmanager
  • Content Manager
  • Marketing assistant
  • Cross Media Producer
  • New Media Journalist


  • Corporate Communications
  • Online Economy
  • Public Relations
  • Marketing
  • TV Stations
  • Radio
  • Journalism