Content Creation & Online Marketing

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Content Creation & Online Marketing

Are you communicative, do you work with multimedia and do you ask the right questions? Then the field of Content Creation & Online Marketing is right for you!

Today, digital reporting is at the heart of modern journalism. Professional networking, multimedia competence and, above all, editorial expertise are in demand. A professional qualification or professional development in the field of Content Creation & Online Marketing opens the door to a career as an online journalist, corporate blogger, PR consultant, social-media editor or video journalist, to name just a few.

Course content (excerpts from the curriculum)

Visual communication

photography, image editing & storytelling

Communication design

blogging & social media, content management & search-engine optimization


interview & podcast, interview techniques, field recording


film editing & storytelling, postproduction & dubbing, reports

Project & Workflow

editorial planning, public relations, PR, client focus


collaborative work processes in project work


financing, publication and marketing to target groups

Research & Development

research and analysis, project management and planning


Job profiles in content production & marketing


Marketing Manager, PR Consultant, Online Marketing Manager


Booker, Ticket Agent, Event Manager, Tour Manager


Music publisher, Music promoter, Music editor, Music journalist

Learn and study

Course starts: March and September

Diploma: Professional training / Professional development

Bachelor: Full-time degree / Part-time degree

Master: Specialization / Professional qualification

18 months Diploma
The SAE Diploma provides the foundation for a career in the audio industry in 18 months. With a practical part of 80%, it enables a profound knowledge of the industry and many practical application studies train the own technical skills at an early stage. This makes the SAE Diploma a technical professional education with strong industry relevance, flexible time management and a high level of self-design.
18 months Bachelor
The study program includes two course parts, the prestigious and industry-recognized Diploma, and a Bachelor´s degree part where additional skills are learned and fields such as creative industry processes, project management, copyright and special techniques are taught. The program will lead to an internationally recognized BA/BSc (Hons) degree, validated by the University of Hertfordshire in London. The normal duration of study for the BA/BSc (Hons) including the Diploma is 36 months.

Admission requirements

Own notebook with internet access for theory tests, online lectures and lecture notes

For Bachelor: The admission requirement for our BA/BSc (Hons) bachelor´s degree program is the successful completion of the diploma.

For Diploma: completed secondary school or Matura, minimum age: 18 years, obligatory advisory talk.


Your career advisors at campus Vienna





Our career advisors on campus will show you the opportunities within SAE during an on-site visit and inform you about departments, course content as well as job prospects and are happy to answer all your questions individually.

Become part of the successful community yourself

Take a look behind the scenes in a Workshop at the campus of your choice or in an online session.