Strategic Vision

Our vision

• To be the world's leading educator for the creative media industries

Our mission

• We provide specialist vocational and higher education courses worldwide to inspire and develop our graduates
• Our courses emphasise practical experience, the needs of students and industry credibility
• Our students access the latest knowledge and outstanding facilities to enhance their skills
• We are globally networked as a professional community in creative media
• Excellence in academic and student services

Our values

• We have conviction to our purpose and potential
• We demonstrate drive by achieving and advancing together
• We are adventurous in mind and spirit
• We demonstrate rigour in enhancing our professional reputation and credibility
• We are genuine in the way we behave and deliver
• We show respect by celebrating, valuing and caring for people and the environment