This course teaches the necessary practical knowledge that Cross Media Producers/ Digital Journalists need in their professional lives, and focuses on the following:
The influence of digital media on traditional publishing and broadcasting companies has become obvious and undeniable. More and more publications must offer their content in new and digital versions in order to stay competitive. The influence of modern web tools such as blogs, podcasts and videocasts on the work of journalists is becoming increasingly clear. In a survey*, 40 percent of journalists responded that the role online TV and video clips play in their jobs is constantly growing, with only 3 percent of the participants being employed by traditional broadcasting corporations. Today no publication can survive without a blog where articles about current topics as well as video and audio podcasts are published.
There is not just a dramatic structural change in journalism; public relations and the outreach work of companies is also changing fundamentally. The constantly growing interconnectedness of people through online social networking sites like Facebook, classmates.com, Buzz, mySpace, etc., makes these networks particularly important to decision makers in PR & Marketing. More and more companies target the internet specifically and create fan pages on Facebook, blogs and tweets and publish videos on youTube or similar websites. We see a clear trend away from print in favor of the internet. The greatest importance lies in social communities and web videos. The need for qualified professionals in the field of modern corporate communications is tremendous.
In order to guarantee the best possible preparation of the graduates for the demands in their professional lives, special attention was given to the selection of the course topics. Therefore, journalists have worked hand in hand with marketing and PR professionals as well as experienced media designers on the development of the course curriculum. The students are educated for the work in modern editorial offices or marketing and PR departments. They learn to gather information, to structure and prepare materials for adaptation and publication via multiple media outlets. This course is the best possible preparation for career paths such as Online Journalist, Online Editor, Video Journalist, Marketing Assistant, Marketing Manager, Social Media Editor, PR Advisor/ Consultant, Social Media Consultant/ Manager, Content Manager, Corporate Blogger, and many more.
* Source: Oriella Survey “European Journalists Believe in a Digital Future“