The short promotional film’s purpose in this case was to show the brand in action. How it would be worn and how it would look in real-world terms.

My friend runs a local clothing and hardware brand for inline skating. He’s had a long history in the sport and I had never seen an advertisement for the company in this visual manner, somewhere between a commercial and a short film. I worked for years as a videographer in the skateboard industry in both professional and amateur capacities before attending SAE so I thought it would be an interesting yet similar crossover in terms of experience.