Alumnus Signs Record Deal With Universal

SAE Liverpool alumnus Bruce Stein spoke to us about Truth Be Told’s success in signing to 3Beat Records/Universal, and making Capital’s A-list Dance playlist with their song ‘Voodoo’ — a collaboration with Hannah Boleyn and Philip George.

Bruce studied Audio Production and is one half of Truth Be Told alongside his childhood friend, Tommy Lamb.

Truth Be Told have just signed to a major record label — how do you feel? Which label is it, and what do you hope to see from working together?
Yes very excited. It’s with 3Beat Records/Universal in Liverpool, a shop we frequented a lot in our vinyl buying days! Releasing on any new label can open doors for you so we’re hoping for the same this time around, who knows!?

How is your own label, Imaged Records, going?
We have some plans to release more music on there pretty soon but we’re being really picky on what we want to release. There’s only been one release up to now as we want to keep the label for our bigger, more special projects.

How do you feel about ‘Voodoo’ making the Capital’s A-List dance playlist?
Amazed, Capital and Mistajam supported us from day one. It’s now made it onto their main channel and has been played a few times! MTV have just announced they’ve added it to their MTVClub playlist now as well. Can’t believe it!

You worked with Hannah Boleyn and Philip George on this track – how did you come to work together?
I believe Hannah is a family friend of Phil’s and us and Phil have been mates for about 5/6 years now. We’ve been wanting to collaborate for ages and already have a few collaborations that never made the cut. Mainly club type music though. The first lockdown hit and we decided to try something new and work together on a pop record together. We worked on a few instrumental ideas and Phil had an idea to get in touch with Hannah for some vocals.