PR and Promotions – Getting your music in the press, on TV and Radio

    SAE Institute London was delighted to welcome AC Promotions – Oli Walkers and Austin Collins. Our guest speakers covered topics on 'PR and Promotions – Getting your music in the press, on TV and Radio'

    About AC Promotions

    AC Promotions is a Radio, TV & Club Promotions and Event PR company which specialises in the rock genre. They look after the promotion of a wide range of artists, from arena filling & festival headlining mainstream global rock artists: Alter Bridge, Black Stone Cherry, Led Zeppelin, Slash and Slipknot, through to some of the most respected and genre defining rock and metal artists, including Gojira, Code Orange, Dream Theater, Rival Sons and Kvelertak. AC Promotions provide a full club promotion service to the UK's 70+ rock clubs and offer event PR, including Bloodstock Open Air Festival.

    AC promotions have great relationships across all UK Radio & TV, including BBC Radio 1, BBC Radio 2, Radio X, Absolute Radio, Kerrang Radio, Planet Rock, Total Rock, Virgin Radio, MTV UK & International, Box TV, CSC Media Group, BBC TV’s Later With Jools Holland, Graham Norton, Jonathan Ross, among many more, all the major news networks as well as events companies, brand partners and the UK’s leading festivals and live music sector. 

    Austin Collins - National Radio & TV Promotions

    Austin started his career in music at Warner's WEA Records. Next he worked as a National Radio Plugger for the other side of Warner's; 'East West / Atlantic Records'. In 2000 Austin took the position of Head Of Promotions at one of the world's most iconic global rock brands & labels, 'Roadrunner Records'.

    Since at Roadrunner, Austin lead promotional campaigns for some of the world's biggest rock artists - some of them right through their career from their first albums & small venues right through to headlining arenas, such as Slipknot and Nickelback.

    During his years as Head Of Promotions at the RR label, he has been responsible for delivering some of the UK rock scenes most ground-breaking and often genre defining moments, including the likes of Slipknot being playlisted on daytime BBC Radio 1, Mastodon playing on the BBC's Later With Jools Holland and Slash stood on top of an up-ended, smashed up pick-up truck, playing out the theme tune to 'Top Gear' on the last show of the series and many, many more.

    Austin set up 'AC Promotions' in 2012 and is both privileged and honoured to work with some of the world's most iconic, respected and also cutting edge artists from the work of rock, as well as the much wider musical spectrum.

    Oli Walkers - National, Regional Radio/TV and Club Promotions

    Oli took his first steps into the music industry in 2004 when he joined the Roadrunner Records Street Team to promote Soulfly's Prophecy. He stuck at it for years and eventually landed an internship in the London office in January 2011, working his way up to Head of the Street Team and Promotions Assistant. Before that he worked at The Guitar, Amp & Keyboard Centre (GAK) in Brighton in the drum store for two years where he had an absolute blast. Since then he has headed up promo campaigns for artists such as The Graveltones and The Winery Dogs, right the way through to Tremonti, Dream Theater, Code Orange, Turnstile, A Perfect Circle, Motionless in White, Black Label Society, Papa Roach, Nothing More, Korn and The Devil Wears Prada.