SAE Extra: Masterclass with Sample Magic CEO Sharooz Raoofi

23 Nov 2017
17:30 to 19:00
23 Nov

SAE London is delighted to invite you to a masterclass with Sample Magic CEO Sharooz Raoofi covering all creative aspects of sound design, an introduction to audio instrument creation, audio software development, creative direction and the inside process of making sound samples and loops.

Timed at 90 minutes, Sharooz will take the audience through Sample Magic’s award-winning range of audio software plugins and instruments, ranging from those built in the Juce environment to the inner workings of the Native Instruments Kontakt script. Focusing on creative elements as opposed to programming, Sharooz will take the class through what it takes to make a ground-breaking plugin from inception, selecting a GUI, UX, choosing a sound design team, to marketing and releasing a successful product.

In the second half Sharooz will present some of Sample Magic’s best known audio products, including many sounds licensed onto hit records and used by renowned producers worldwide. What makes a great audio sample? How are sounds made? What are the legal repercussions? How much processing do sounds have? What formats are sounds made in? How are sounds expected to be used? Concluding with a real time demonstration on making actual commercially released audio loops.

The session will conclude with a Q&A and an in-depth discussion on any of the topics mentioned.

About Sharooz

Sharooz is a DJ / producer with a string of releases and remixes under his belt. He has worked with acts such as Moby, Robyn and Kings of Leon, and released on labels such as Fools Gold and Modular. His DJ schedule has taken him all over the world. As a sound designer he has worked with Ableton, Korg and Arturia. He is a published songwriter signed to Universal Music and EMI, with tracks appearing recently appearing in the Palme D'Or nominated film Rust & Bone. Sharooz is also the owner of Principle Pleasure, the world’s foremost vintage analogue synthesiser studio and co-founder of the Beatport-owned Sounds To Sample and Attack Magazine.