Two years ago SAE’s media partner Energy Groove Radio launched a secondary arm in the form of a new global record label, EGM Records. SAE Perth Bachelor of Audio student, Chelsea Cullen, is EGM’s first Australian artist to be signed to the label, and today she releases her brand new single, Truth.
Since the age of 10, Chelsea has been writing and producing her own music, constantly creating new songs on GarageBand and releasing her music on social media. In 2013 when Chelsea was 18, she was contacted out of the blue by LA-based producers Matt Wallace (Faith No More, Maroon 5, R.E.M) and Aron Friedman (Elton John, Backstreet Boys, Take That). They had stumbled on a video of Chelsea singing on her YouTube channel and invited her to the US, offering to record and produce her debut EP at no expense. This included lining up session musicians who would work with Chelsea to write and record her self-titled EP at Studio Delux located in Studio City, LA.
When Chelsea returned to Australia the following year she was inspired to extend her knowledge in music production so enrolled in a Bachelor of Audio at SAE Perth.
Signing with EGM Records came about by chance when Chelsea once again caught the attention from a new fan who recognised her talent when performing at the official launch of SAE Perth’s new campus. Scott Jones, SAE’s Global CEO, had filmed Chelsea’s performance and sent it to Freddy Elturk, who is the Managing Director of EGM Records based in Oxford (UK), before she had even finished her set.
A few months later Chelsea was working with Freddy in SAE Oxford’s audio studios recording her newest single Truth, along with a handful of songs that will feature on her upcoming EP that’s due to be released later this year.
Reflecting her family roots, Chelsea’s new music brings soulful gospel vocals and acoustic instrumental arrangements to the table, where they’re mixed with heavy electronic synths to create an epic, soul-capturing EP.
Win a chance to record with EGM Records!
EGM Records in partnership with SAE Institute will soon be launching a competition for one successful artist to have their original track produced by EGM Records and distributed globally by the world’s biggest distribution house, Kobalt Music, based in London. Stay tuned!
FOLLOW CHELSEA CULLEN & PURCHASE HER NEW SINGLE TRUTH